There are now 229 unicorn startups, with $175B in funding and $1.3T valuation | VentureBeat


There are now 229 unicorn startups, with $175B in funding and $1.3T valuation; ; In VentureBeat; 2016-01-18.

tl;dr → VentureBeat has expertise in market research compendia; the promoted pamphlet exhibits such; landinghires.



Listings

Categorized

As organized in the infographic.

Enterprise

  • Applications
    • Customer Relationship Management (CRM)
      • Apttus
      • InsideSales.com
      • Medallia
      • Zeta Interactive
    • Finance & Accounting
      • Coupa
      • Xero
      • Zuora
    • Human Resource Management (HR)
      • Gusto
      • Workday
      • Zenefits
    • Marketing & eCommerce
      • AdKnowledge
      • AppNexus
      • Blippar
      • Deem
      • Hootsuite
      • InMobi
      • IronSource
      • Marketo
      • MediaMath
      • Qualtrics
      • Shopify
      • Sprinklr
      • Surveymonkey
  • Infrastructure
    • Analytics (Big Data & Business Intelligence)
      • Cloudera
      • Domo
      • Hortonworks
      • MarkLogic
      • MongoDB
      • Mu Sigma
      • MuleSoft
      • New Relic
      • Palantir
    • Cloud
      • Actiflo
      • AppDirect
      • AppDynamics
      • CloudFlare
      • Docker
      • Nutanix
      • Simplivity
    • Content Management & Collaboration
      • Atlassian Software Systems
      • Automattic
      • Box
      • DocuSign
      • Dropbox
      • Evernote
      • GitHub
      • Slack
      • Yammer
    • Mobile
      • Good Technology
      • Meitu, Inc.
      • Wandoujia
      • Yello Mobile
    • Networking
      • Cisco Meraki
      • Nicra
      • Twilio
    • Security
      • AVAST Software as.
      • Avant
      • Illumio
      • Lookout
      • Okta
      • Palo Alto Networks
      • Tanium
      • Zscaler
    • Storage
      • Fusion-io
      • Infinidat
      • Nimble Storage
      • Pure Storage
      • Tintri

Industries

  • Cleantech
    • Betterplace
    • Bloom Energy
    • Sapphire Energy
    • Sunrun
  • Fintech
    • Insurance
      • ZhongAn
    • Investment
      • Credit Karma
      • Hanhua Financial
    • Lending
      • China Rapid Finance
      • Funding Circle
      • Jimubox
      • Kabbage
      • Lending Club
      • Lufax
      • Prosper
      • SoFi
      • TransferWise
    • Payments
      • Adyen
      • Klarna
      • Mozido
      • Powa
      • Square
      • Stripe
  • Healthcare & BioTech
    • Intarcia Therapeutics
    • Moderna Therapeutics
    • NantHealth
    • Oscar
    • Proteus Digital Health
    • Stemcentrx
    • Theranos
    • ZocDoc
  • Internet of Things (IoT)
    • Dji
    • Fitbit
    • Jasper Technologies
    • Jawbone
    • Mobileye
    • Nest
  • Other
    • AUTO1
    • Fisker Automotive
    • Njoy
    • Sogou
    • SpaceX
    • WiFi Master Key

Consumer

  • Online Media
    • AVITO.ru
    • BuzzFeed
    • Panshi
    • Rocket Internet
    • Taboola
    • Vox Media
  • Electronics (Consumer Electronics)
    • GoPro
    • Magic Leap
    • Meizu
    • Oculus VR
    • Xiaomi
  • Games & Entertainment
    • FanDuel
    • Kabam
    • Legenary Pictures
    • Machine Zone
    • Razer
    • Vice Media
    • Zynga
  • Retail
    • Coupons, Bargains. Loyalty
      • Coupang
      • Fanil
      • Groupon
      • LaShou
      • LivingSocial
      • Meituan
      • Quotient Technology
    • Home Furnishing
      • Fab.com
      • Houzz
      • Home24
      • Wayfair
    • Marketplaces
      • Alibaba
      • Auction.com
      • Etsy
      • JD.com
      • Snapdeal
      • 58 Daojia
    • Shopping
      • Mobile Shopping
        • Koudai Gouwu
        • One97 Communications
      • Non-Mobile (Laptop/Officework/Desktop) Shopping
        • BelBel
        • Dianping
        • Fanatics
        • Farfetch
        • Flipkart
        • Gilt Groupe Incorporated
        • Global Fashion Group
        • JustFab
        • Lazada
        • Mogujie
        • NONAME LOGO (magenta/purple, with a ‘J’)
        • Trendy International Group
        • VANCL
        • Wish
        • Zalando
        • Zulily
    • Wellness
      • Honest Company
      • Warby Parker
  • Services (Services to Consumers)
    • Audio
      • Beats Electronics
      • Shazam
      • Spotify
    • Education
      • Lynda.com
      • Pluralsight
      • Renaissance Learning
      • Udacity
    • Messaging
      • Kik
      • Tango
      • WhatsApp (of Facebook)
    • Sharing (The Sharing Economy)
      • Airbnb
      • BlaBlaCar
      • Blue Apron
      • Delivery Hero
      • Didi Chuxing
      • Ele.me
      • GrabTaxi
      • HelloFresh
      • HomeAway
      • Instacart
      • Kuaidi Dache
      • Lwjw
      • Lyft
      • Ola
      • Quickr
      • Thumbtack
      • Tujla
      • Uber
      • Wework
      • Yidao Yongche
      • YouTube
    • Social (Networking)
      • Instagram (of Facebook)
      • Facebook
      • Lamabang
      • LinkedIn
      • Nextdoor
      • Pinterest
      • Snapchat
      • Tumblr (of Yahoo)
      • Twitter
    • Other
      • Eventbrite
      • Waze (of Google)

Alphabetical

  • 58 Daojia
  • AUTO1
  • AVAST Software as.
  • AVITO.ru
  • Actiflo
  • AdKnowledge
  • Adyen
  • Airbnb
  • Alibaba
  • AppDirect
  • AppDynamics
  • AppNexus
  • Apttus
  • Atlassian Software Systems
  • Auction.com
  • Automattic
  • Avant
  • Beats Electronics
  • BelBel
  • Betterplace
  • BlaBlaCar
  • Blippar
  • Bloom Energy
  • Blue Apron
  • Box
  • BuzzFeed
  • China Rapid Finance
  • Cisco Meraki
  • CloudFlare
  • Cloudera
  • Coupa
  • Coupang
  • Credit Karma
  • Deem
  • Delivery Hero
  • Dianping
  • Didi Chuxing
  • Dji
  • Docker
  • DocuSign
  • Domo
  • Dropbox
  • Ele.me
  • Etsy
  • Eventbrite
  • Evernote
  • Fab.com
  • Facebook
  • FanDuel
  • Fanatics
  • Fanil
  • Farfetch
  • Fisker Automotive
  • Fitbit
  • Flipkart
  • Funding Circle
  • Fusion-io
  • Gilt Groupe Incorporated
  • GitHub
  • Global Fashion Group
  • GoPro
  • Good Technology
  • GrabTaxi
  • Groupon
  • Gusto
  • Hanhua Financial
  • HelloFresh
  • Home24
  • HomeAway
  • Honest Company
  • Hootsuite
  • Hortonworks
  • Houzz
  • Illumio
  • InMobi
  • Infinidat
  • InsideSales.com
  • Instacart
  • Instagram (of Facebook)
  • Intarcia Therapeutics
  • IronSource
  • JD.com
  • Jasper Technologies
  • Jawbone
  • Jimubox
  • JustFab
  • Kabam
  • Kabbage
  • Kik
  • Klarna
  • Koudai Gouwu
  • Kuaidi Dache
  • LaShou
  • Lamabang
  • Lazada
  • Legenary Pictures
  • Lending Club
  • LinkedIn
  • LivingSocial
  • Lookout
  • Lufax
  • Lwjw
  • Lyft
  • Lynda.com
  • Machine Zone
  • Magic Leap
  • MarkLogic
  • Marketo
  • Medallia
  • MediaMath
  • Meitu, Inc.
  • Meituan
  • Meizu
  • Mobileye
  • Moderna Therapeutics
  • Mogujie
  • MongoDB
  • Mozido
  • Mu Sigma
  • MuleSoft
  • NONAME LOGO (magenta/purple, with a ‘J’)
  • NantHealth
  • Nest
  • New Relic
  • Nextdoor
  • Nicra
  • Nimble Storage
  • Njoy
  • Nutanix
  • Oculus VR
  • Okta
  • Ola
  • One97 Communications
  • Oscar
  • Palantir
  • Palo Alto Networks
  • Panshi
  • Pinterest
  • Pluralsight
  • Powa
  • Prosper
  • Proteus Digital Health
  • Pure Storage
  • Qualtrics
  • Quickr
  • Quotient Technology
  • Razer
  • Renaissance Learning
  • Rocket Internet
  • Sapphire Energy
  • Shazam
  • Shopify
  • Simplivity
  • Slack
  • Snapchat
  • Snapdeal
  • SoFi
  • Sogou
  • SpaceX
  • Spotify
  • Sprinklr
  • Square
  • Stemcentrx
  • Stripe
  • Sunrun
  • Surveymonkey
  • Taboola
  • Tango
  • Tanium
  • Theranos
  • Thumbtack
  • Tintri
  • TransferWise
  • Trendy International Group
  • Tujla
  • Tumblr (of Yahoo)
  • Twilio
  • Twitter
  • Uber
  • Udacity
  • VANCL
  • Vice Media
  • Vox Media
  • Wandoujia
  • Warby Parker
  • Wayfair
  • Waze (of Google)
  • Wework
  • WhatsApp (of Facebook)
  • WiFi Master Key
  • Wish
  • Workday
  • Xero
  • Xiaomi
  • Yammer
  • Yello Mobile
  • Yidao Yongche
  • YouTube (of Google)
  • Zalando
  • Zenefits
  • Zeta Interactive
  • ZhongAn
  • ZocDoc
  • Zscaler
  • Zulily
  • Zuora
  • Zynga

Compendium on Ad Blocking in Advertising Age through 2015-09-05


IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits; ; In Advertising Age; 2015-09-04.
Teaser: Trade Org Has Held Two Summits This Summer to Map a Course of Action

Mentioned

  • Interactive Advertising Bureau (IAB)
  • A Summit Meeting, New York City, 2015-07-09.
  • PageFair, Adobe
    tl;dr → that same report is endlessly recited unquestioningly
    The 2015 Ad Blocking Report: The Cost of Ad Blocking; PageFair with Adobe; 2015-08-09; 17 pages; landing, previously noted.
  • Causality
    • Flash is deprecated
    • HTML5 is promoted
    • Viewability metrics cause blocking be measured & managed.

Options

  • make better ads
  • publishers ask consumers to pull shields down
  • lockout [publishers refuse to serve consumers who wear adblock]
  • litigation [c.f. an application of the DMCA]
  • countermeasures [technical means, via suppliers]
  • paywalls
  • native advertising

Countermeasures

(vendors)

  • PageFair
  • Secret Media
  • Sourcepoint
  • Yavli

Quoted

for color, background & verisimilitude

  • Scott Cunningham
    • senior VP, IAB
    • general manager, [IAB] Technology Lab.
  • David Moore
    • President, WPP Digital
    • Chairman, Xaxis

Via: backfill.


How Digital-Native Publishers Are Dealing With Ad Blocking, , 2015-09-03.
Teaser: Mic, Quartz, Vox Media Turn to Branded Content, Tech Platforms’ Apps

Mentions

  • BuzzFeed
  • Mic
  • Quartz
  • Vox Media
  • Ad Block Plus
  • Countermeasures
    • advertorials
    • branded content
    • custom branded content
    • native advertising
    • promotional placements
    • sponsorships
  • Distribution [contra running The Portal]
    • Apple News
    • Facebook Instant Articles
    • Flipboard
  • Dean Murphy
  • Exemplar
    • a page at Mic with the story of the renaming of Mt McKinley to Denali
    • work performed by Ad Age staff
    • [very confusing, read carefully] <quote>When Ad Age checked out Mic’s aforementioned Denali article using an iPhone’s Safari browser, the ad-carrying page weighed in at 4.11 megabytes, which is 1.51 megabytes heavier than the ad-free desktop version but 14.59 megabytes lighter than the ad-full desktop page.</quote>.
    • Tabulation
      Safari iOS iPhone ad-carrying 4.11 MB
      Safari OS/X Mac (Laptop) ad-free 2.60 MB
      Safari OS/X Mac (Laptop) ad-full 18.70 MB

Quoted

for color, background & verisimilitude

  • Chris Altchek, CEO, Mic
  • Jim Bankoff, CEO, Vox Media
  • Joy Robins, seinor VP-global revenue and strategy, Quartz

TV Networks Confront Ad Blockers Erasing Their Commercials Online, , 2015-08-31.
Teaser: CBS Blocks the Blockers While Fox Explores Friendlier Ad Models

Mentions

  • ABC
    • ABC.com
  • Fox
    • Fox.com
  • Hulu
  • NBC
    • NBC.com
  • Universal
  • Ad Block
  • Chrome
  • streaming episodes of TV shows delivered off of web sites.
  • CBS Interactive
  • several “declined to comment”

Quoted

for color, background & verisimilitude

  • Eric Franchi, co-founder, Undertone
  • Joe Marchese, president-advanced ad products, Fox Networks Group; ex-founder TrueX (acquired by Fox 2014-12).
  • David Morris, chief revenue officer, CBS Interactive

Ad Blocking Is a Growing Problem. What’s the Fix?, , , 2015-06-19.
Teaser: Publishers Including CBS Interactive, Forbes, DailyMail Weigh Their Options

Mentions

  • Eyeo
  • factoids are recited
  • UC browser
    • built-in ad blocking
    • 500M consumers
    • Regional popularity
      • India
      • China,
  • Maxthon Browser
    • built-in ad blocking
    • partnership with Ad Block Plus
    • 120M consumers
  • “I love my audience, but fuck you, ad blockers — 20% of my revenue is gone.” attributed to Mike Germano, Vice
  • Interactive Advertising Bureau (IAB)
  • Interested in solutions
    • CBS Interactive
    • Daily Mail
    • Forbes
    • Vice
  • Have paid off Ad Block (Eyeo)
    • Amazon
    • Google
    • Microsoft
  • Native advertisers
    • BuzzFeed
    • Outbrain
  • Fremium, paywall, subscriptions
    and more so: behind the paywall they still have ads

    • The New York Times (NYT)
    • Pandora
    • Spotify
    • The Wall Street Journal (WSJ)
    • YouTube

Options

  1. Pay the Ad Blockers
  2. Go Native
  3. Ask Consumers for Sympathy
  4. Block Content From Consumers Who Use Ad Blockers [The Nuclear Option]
  5. Fremium Model

Quoted

for color, background & verisimilitude

  • Ben Barokas, founder, Sourcepoint
  • Sean Blanchfield, CEO, PageFair
  • Scott Cunningham, IAB
  • Mike Germano, Chief Digital Officer, Vice [Media]
  • Dax Hamman, senior VP-business development and product, Rubicon Project.
  • Jason Kint, CEO, Digital Content Next (a trade booster)
  • David Morris
    • chief revenue officer, CBS Interactive
    • chairman, Interactive Advertising Bureau (IAB)
  • Jon Steinberg, CEO, DailyMail
  • Ben Williams, director, communications & operations, Eyeo

Publishers Watch Closely as Adoption of Ad Blocking Tech Grows, , 2015-02-15.
Teaser: IAB Says It Is a Growing Problem

Mentions

  • Ad Block Plus
  • ClarityRay,
  • bought by Yahoo
  • IAB Annual Leadership Meeting
  • Claimed to have paid off Ad Block Plus (Eyeo)
    • Amazon
    • Google
    • Microsoft

Quoted

for color, background & verisimilitude

  • Mark Addison, press relations, Ad Block Plus
  • Eric Franchi
    • co-founder, Undertone
    • board member, IAB
  • Mark Howard, chief revenue officer, Forbes.
  • Serge Matta, CEO, comScore
  • David Morris, Chairman, IAB
  • Mike Zaneis, exec VP-public policy and general counsel, IAB

 

Mutually Assured Content | The Awl

Mutually Assured Content; John Herrman; Slugged ; In The Awl; 2015-07-30; ~3400 words.
Teaser: In 2015, the illusion of audience ownership is becoming harder to sustain.

tl;dr → Riffs against comments of Ezra Klein; mostly summarizing Klein’s output; RSS is the syndication platforminterchange format.

Mentioned

  • “the media” is a wire service.
  • <quote>Wherever they came from, they were counted in the Chartbeat. They saw at least 50 percent of at least one ad for at least one second, and so they existed.</quote>
  • Though audiences swirl among the portals, they are not  “owned” by them; rather they are sourced from social media platforms which control them.
  • New Media Skillset
    • [clickbait] development within a platform’s technical constraints
    • The Innovations
      • Video for Facebook that doesn’t need sound to get viewers’ attention.
      • Use vertical videos for Snapchat
      • Outbursts punctuation (“Actually!”) in a feed to resynchronize attention.
      • Linkbait headlines; hooks, intrigues, bombast, etc.
      • The Explainer, as a genre.
      • <quote>Allow users to perform their understanding</quote> (whatever that means).
  • <quote>[The Media Innovations] must serve a platform’s needs in order to serve their own. This, especially for companies that may have described themselves as “full stack,” or who have touted their technological advantages or advanced CMSes, may be where the anxiety over the exchange of autonomy for audience feels most acute.</quote>
  • <quote><snip/> a transfer of power: from publisher to platform; from content creator to content distributor. In exchange for audience, platforms ask for some degree of labor and conformity and control. Their technical access replaces your expensive CMS; their advertising replaces your ad team; their audiences’s sensibilities inflect yours. But their influence extends beyond subtle pressures to do or talk about certain types of things, or to perform your work in certain ways. Ceding your responsibility as a publisher of news gives platforms the power to be proscriptive as well.</quote>
  • Argot
    • “platform publisher”, appears, c.f. platisher.
  • Content Policies
    • formal contractual restrictions on what one can write or depict on the platform
    • Facebook Content Policy

    • Google AdSense Content Policy
  • Innovations are fluid
    • The Portal
      • like a newspaper
      • a front page
      • amplification & (re-) contextualization deeper inside
      • attract & recirculate
    • The Stream
      • tiles, flow, infinite
      • surprise
      • swipe, scroll, move on
      • jump out to detail
    • Summarization
      • Much of media innovation is paring the redundancy out of the media effluent
      • Trending Topics, Trending Links
      • <quote>Newspapers wrote and printed hundreds of redundant articles a day because their trucks could only deliver so far; websites produce an enormous amount of duplicative content jockeying from the outside for space in search results or social feeds, or simply because they expect people to read their sites like papers, front-page first. Recontextualized within a platform, this level of duplication is easier to see as waste. Fifty embedded John Oliver videos become one Facebook video shared under a few headlines. A hundred slight acknowledgements of the same political gaffe are reduced to a trending topic link. What were heralded as novel and bold content strategies are reclassified as spam; territory where publications could fruitfully mine to subsidize whatever else they thought they should be doing is rezoned or reclaimed under eminent domain. </quote>
    • <quote>A strong and sudden consensus about one aspect—bloated, slow, invasive web advertising versus lean, fast, invasive platform advertising—appeared last week: “Why Web Pages Suck,” “The Mobile Web Sucks,” etc.)</quote>; separately noted.
  • Snapchat Adds BuzzFeed, iHeartRadio to Discover Lineup after Dropping Yahoo, Warner Music; Todd Spanger; In Variety; 2015-07-27.
  • <quote>The transition from web to apps, from sprawling web publishing to platform partnerships and captured competition, </quote>

Claims

  • There is no universal platform-neutral platform format.
  • All successful entertainment products (content) are platform-specific.

Exemplars

Media

  • Vox Media
  • New York Times

Readers

  • Apple News
  • Facebook Instant Articles
  • Facebook Video
  • Flipboard,
  • Instagram
  • Snapchat, Snapchat Discover
  • RSS (ahem, a technology looking for a problem)
  • Twitter Video
  • Vine
  • YouTube

Failures

  • Google News
    • AP Hosted Stories (on Google News)

Legacy

  • Condé Nast
  • Hearst Media

Via: backfill.

The Next Internet Is Television, Theme & Variations

Business Models

  • Captive Media Business Model
    • Facebook Sells Ads against Publisher Content which is performed for Consumers on Facebook; Publisher keeps a smaller fraction.
    • Publisher Sells Ads against Publisher Content which is performed for Consumers on Facebook; Publisher keeps a larger fraction.
  • Usual [Media] Business Models
    A chain of reasoning about media distribution & compensation

    • Distributors pay to access Content from Creators to perform at Consumers (who pay Distributors as access controllers).
    • Creators pay Distributors to perform Content at Consumers (who are the product, and who don’t pay but with their attention).

Ecosystem Taxonomy

Some of these captive media platforms are:

  • Apple News
  • Facebook Instant Articles
  • SnapChat Discover
  • YouTube Channels

Middle-tier are the the original & semi-original media production houses, many of which today have existing niche-television (cable-television) production operations.  Some of these are::

  • CNN
  • Comedy Central
  • Cosmopolitan
  • Daily Mail
  • ESPN
  • Fusion
  • Gawker (and its successors & assigns)
  • Vice
  • Vox Media

Bottom-tier are the algo-driven personalization schemes (which some refer to as “content mills”) which fill out the rest of the ecosystem:

  • BuzzFeed
  • Clickhole
  • Little Things
  • NewsWhip
  • Viral Nova
  • Upworthy

Background

Archaeological order…

 

Chartbeat

Mentions

  • Chartbeat
    • Tony Haile, CEO
    • New York
  • <quote>Chartbeat enables websites to see how many concurrent visitors they have at a given moment and shows, in real-time, which articles are most popular. This instant feedback can help sites maximize their traffic through tactics like story placement and social media.</quote>
  • Revenue streams beyond advertising, for journalism
    <snide/>

Who

  • Tony Haile, CEO
  • Alex Carusillo, a product manager

Funding

Chartbeat last year raised $3 million in venture backing from

  • Index Ventures,
  • Ron Conway,
  • Jeff Clavier,
  • JasonCalacanis,
  • Lowercase Capital,
    • Chris Sacca
  • Betaworks.

History

2011-04-28(ish) this week the company experienced a double whammy

Concept

“Engaged Time” on a page

Source: Ad Age, 2013-03-18

Promotions

Via: backfill