Deep Links

Concept

Generally

  • URL => domain.com/profile/user123
  • URI => profile://user123.

Facebook

Theory

Organized along the great cultures

Android

iOS

Practice

(alphabetical)

ActionX

Cellogic (Deeplink.me)

  • Deeplink.me, an ad retargeting network
  • Nextap (nextap.co)
  • Concept: “bit.ly for deep linking”
  • Specifications
    • 300×50 template
    • app badge icon
    • custom message
    • link
  • Who
    • Itamar Weisbrod, CEO
    • Noah Klausman, VP of Business Development
  • Previously

Facebook

Google

OneMillionAppSchemes.com

  • By Zwapp
  • open source
  • a database (unpublished) custom URL schemes for iOS applications
  • a downloadable tool
  • scans your iOS device looking for URLs

PhotoAppLink

  • By Pocket Pixels, a photo app, iOS only
  • Older
  • Something about integrating photo sharing & editing web apps
  • iOS (iPhone) only
  • Source Code
  • Supported Apps
    • Original
    • Follow on
      • AutoStitch,
      • Click!,
      • Color Splash,
      • Juxtaposer,
      • PicTools,
      • Photogene,
      • Simply B&W,
      • Snap!,
      • TrueHDR.
  • Promotions

Quixey

TapCommerce

  • Mobile ad retargeting
  • Outreach
  • Promotion
    • Surely …

Twitter

URX

  • Mobile App Deeplink Retargeting
  • URX Mobile App Retargeting
  • Outreach
  • Founding
  • Funding
    • Y Combinator Summer 2012
    • $3.1 million seed round
    • Include First Round Capital, Maverick Capital, Google Ventures, SV Angel, Betaworks, Crunchfund (Michael Arrington), Greylock, CyberAgent, Fuel Capital, Garry Tan, Alexis Ohanian, Charlie Cheever, Sam Altman, Paul Bucheit, Geoff Ralston, Gus Fuldner, Plug & Play Ventures, Paul Sethi, Bill Peckovich, Joe Montana, Mehul Nariyawal, Dalton Caldwell, Virginia Turner, Andre Ranadive, Linda MacKenzie, Jamie Lee Curtis, Christopher Guest, Sumon Sadhu, Bruno Bowden, Chris Look, Nicholas Smith, and the Erickson Family.
  • Reference Customer
    • LivingSocial
  • Promotions

Promotions

of the genre

Via: backfill, backfill, backfill

App Installs and Deep-Linking in Twitter Cards | Twitter

Mentions

  • Twitter Cards are based on Open Graph.
  • The value is specified in the “twitter:app:name:(iphone|ipad|googleplay)” tags.

Examples

<meta name="twitter:app:name:iphone" content="Example App"/>
<meta name="twitter:app:id:iphone" content="306934135"/>
<meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/>
<meta name="twitter:app:name:ipad" content="Example App"/>
<meta name="twitter:app:id:ipad" content="306934135"/>
<meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/>
<meta name="twitter:app:name:googleplay" content="Example App"/>
<meta name="twitter:app:id:googleplay" content="com.example.app"/>
<meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/>
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@nytimesbits">
<meta name="twitter:creator" content="@nickbilton">
<meta property="og:url" content="http://bits.blogs.nytimes.com/2011/12/08/a-twitter-for-my-sister/">
<meta property="og:title" content="A Twitter for My Sister">
<meta property="og:description" content="In the early days, Twitter grew so quickly that it was almost impossible to add new features because engineers spent their time trying to keep the rocket ship from stalling.">
<meta property="og:image" content="http://graphics8.nytimes.com/images/2011/12/08/technology/bits-newtwitter/bits-newtwitter-tmagArticle.jpg">

Via: backfill.