There are now 229 unicorn startups, with $175B in funding and $1.3T valuation | VentureBeat


There are now 229 unicorn startups, with $175B in funding and $1.3T valuation; ; In VentureBeat; 2016-01-18.

tl;dr → VentureBeat has expertise in market research compendia; the promoted pamphlet exhibits such; landinghires.



Listings

Categorized

As organized in the infographic.

Enterprise

  • Applications
    • Customer Relationship Management (CRM)
      • Apttus
      • InsideSales.com
      • Medallia
      • Zeta Interactive
    • Finance & Accounting
      • Coupa
      • Xero
      • Zuora
    • Human Resource Management (HR)
      • Gusto
      • Workday
      • Zenefits
    • Marketing & eCommerce
      • AdKnowledge
      • AppNexus
      • Blippar
      • Deem
      • Hootsuite
      • InMobi
      • IronSource
      • Marketo
      • MediaMath
      • Qualtrics
      • Shopify
      • Sprinklr
      • Surveymonkey
  • Infrastructure
    • Analytics (Big Data & Business Intelligence)
      • Cloudera
      • Domo
      • Hortonworks
      • MarkLogic
      • MongoDB
      • Mu Sigma
      • MuleSoft
      • New Relic
      • Palantir
    • Cloud
      • Actiflo
      • AppDirect
      • AppDynamics
      • CloudFlare
      • Docker
      • Nutanix
      • Simplivity
    • Content Management & Collaboration
      • Atlassian Software Systems
      • Automattic
      • Box
      • DocuSign
      • Dropbox
      • Evernote
      • GitHub
      • Slack
      • Yammer
    • Mobile
      • Good Technology
      • Meitu, Inc.
      • Wandoujia
      • Yello Mobile
    • Networking
      • Cisco Meraki
      • Nicra
      • Twilio
    • Security
      • AVAST Software as.
      • Avant
      • Illumio
      • Lookout
      • Okta
      • Palo Alto Networks
      • Tanium
      • Zscaler
    • Storage
      • Fusion-io
      • Infinidat
      • Nimble Storage
      • Pure Storage
      • Tintri

Industries

  • Cleantech
    • Betterplace
    • Bloom Energy
    • Sapphire Energy
    • Sunrun
  • Fintech
    • Insurance
      • ZhongAn
    • Investment
      • Credit Karma
      • Hanhua Financial
    • Lending
      • China Rapid Finance
      • Funding Circle
      • Jimubox
      • Kabbage
      • Lending Club
      • Lufax
      • Prosper
      • SoFi
      • TransferWise
    • Payments
      • Adyen
      • Klarna
      • Mozido
      • Powa
      • Square
      • Stripe
  • Healthcare & BioTech
    • Intarcia Therapeutics
    • Moderna Therapeutics
    • NantHealth
    • Oscar
    • Proteus Digital Health
    • Stemcentrx
    • Theranos
    • ZocDoc
  • Internet of Things (IoT)
    • Dji
    • Fitbit
    • Jasper Technologies
    • Jawbone
    • Mobileye
    • Nest
  • Other
    • AUTO1
    • Fisker Automotive
    • Njoy
    • Sogou
    • SpaceX
    • WiFi Master Key

Consumer

  • Online Media
    • AVITO.ru
    • BuzzFeed
    • Panshi
    • Rocket Internet
    • Taboola
    • Vox Media
  • Electronics (Consumer Electronics)
    • GoPro
    • Magic Leap
    • Meizu
    • Oculus VR
    • Xiaomi
  • Games & Entertainment
    • FanDuel
    • Kabam
    • Legenary Pictures
    • Machine Zone
    • Razer
    • Vice Media
    • Zynga
  • Retail
    • Coupons, Bargains. Loyalty
      • Coupang
      • Fanil
      • Groupon
      • LaShou
      • LivingSocial
      • Meituan
      • Quotient Technology
    • Home Furnishing
      • Fab.com
      • Houzz
      • Home24
      • Wayfair
    • Marketplaces
      • Alibaba
      • Auction.com
      • Etsy
      • JD.com
      • Snapdeal
      • 58 Daojia
    • Shopping
      • Mobile Shopping
        • Koudai Gouwu
        • One97 Communications
      • Non-Mobile (Laptop/Officework/Desktop) Shopping
        • BelBel
        • Dianping
        • Fanatics
        • Farfetch
        • Flipkart
        • Gilt Groupe Incorporated
        • Global Fashion Group
        • JustFab
        • Lazada
        • Mogujie
        • NONAME LOGO (magenta/purple, with a ‘J’)
        • Trendy International Group
        • VANCL
        • Wish
        • Zalando
        • Zulily
    • Wellness
      • Honest Company
      • Warby Parker
  • Services (Services to Consumers)
    • Audio
      • Beats Electronics
      • Shazam
      • Spotify
    • Education
      • Lynda.com
      • Pluralsight
      • Renaissance Learning
      • Udacity
    • Messaging
      • Kik
      • Tango
      • WhatsApp (of Facebook)
    • Sharing (The Sharing Economy)
      • Airbnb
      • BlaBlaCar
      • Blue Apron
      • Delivery Hero
      • Didi Chuxing
      • Ele.me
      • GrabTaxi
      • HelloFresh
      • HomeAway
      • Instacart
      • Kuaidi Dache
      • Lwjw
      • Lyft
      • Ola
      • Quickr
      • Thumbtack
      • Tujla
      • Uber
      • Wework
      • Yidao Yongche
      • YouTube
    • Social (Networking)
      • Instagram (of Facebook)
      • Facebook
      • Lamabang
      • LinkedIn
      • Nextdoor
      • Pinterest
      • Snapchat
      • Tumblr (of Yahoo)
      • Twitter
    • Other
      • Eventbrite
      • Waze (of Google)

Alphabetical

  • 58 Daojia
  • AUTO1
  • AVAST Software as.
  • AVITO.ru
  • Actiflo
  • AdKnowledge
  • Adyen
  • Airbnb
  • Alibaba
  • AppDirect
  • AppDynamics
  • AppNexus
  • Apttus
  • Atlassian Software Systems
  • Auction.com
  • Automattic
  • Avant
  • Beats Electronics
  • BelBel
  • Betterplace
  • BlaBlaCar
  • Blippar
  • Bloom Energy
  • Blue Apron
  • Box
  • BuzzFeed
  • China Rapid Finance
  • Cisco Meraki
  • CloudFlare
  • Cloudera
  • Coupa
  • Coupang
  • Credit Karma
  • Deem
  • Delivery Hero
  • Dianping
  • Didi Chuxing
  • Dji
  • Docker
  • DocuSign
  • Domo
  • Dropbox
  • Ele.me
  • Etsy
  • Eventbrite
  • Evernote
  • Fab.com
  • Facebook
  • FanDuel
  • Fanatics
  • Fanil
  • Farfetch
  • Fisker Automotive
  • Fitbit
  • Flipkart
  • Funding Circle
  • Fusion-io
  • Gilt Groupe Incorporated
  • GitHub
  • Global Fashion Group
  • GoPro
  • Good Technology
  • GrabTaxi
  • Groupon
  • Gusto
  • Hanhua Financial
  • HelloFresh
  • Home24
  • HomeAway
  • Honest Company
  • Hootsuite
  • Hortonworks
  • Houzz
  • Illumio
  • InMobi
  • Infinidat
  • InsideSales.com
  • Instacart
  • Instagram (of Facebook)
  • Intarcia Therapeutics
  • IronSource
  • JD.com
  • Jasper Technologies
  • Jawbone
  • Jimubox
  • JustFab
  • Kabam
  • Kabbage
  • Kik
  • Klarna
  • Koudai Gouwu
  • Kuaidi Dache
  • LaShou
  • Lamabang
  • Lazada
  • Legenary Pictures
  • Lending Club
  • LinkedIn
  • LivingSocial
  • Lookout
  • Lufax
  • Lwjw
  • Lyft
  • Lynda.com
  • Machine Zone
  • Magic Leap
  • MarkLogic
  • Marketo
  • Medallia
  • MediaMath
  • Meitu, Inc.
  • Meituan
  • Meizu
  • Mobileye
  • Moderna Therapeutics
  • Mogujie
  • MongoDB
  • Mozido
  • Mu Sigma
  • MuleSoft
  • NONAME LOGO (magenta/purple, with a ‘J’)
  • NantHealth
  • Nest
  • New Relic
  • Nextdoor
  • Nicra
  • Nimble Storage
  • Njoy
  • Nutanix
  • Oculus VR
  • Okta
  • Ola
  • One97 Communications
  • Oscar
  • Palantir
  • Palo Alto Networks
  • Panshi
  • Pinterest
  • Pluralsight
  • Powa
  • Prosper
  • Proteus Digital Health
  • Pure Storage
  • Qualtrics
  • Quickr
  • Quotient Technology
  • Razer
  • Renaissance Learning
  • Rocket Internet
  • Sapphire Energy
  • Shazam
  • Shopify
  • Simplivity
  • Slack
  • Snapchat
  • Snapdeal
  • SoFi
  • Sogou
  • SpaceX
  • Spotify
  • Sprinklr
  • Square
  • Stemcentrx
  • Stripe
  • Sunrun
  • Surveymonkey
  • Taboola
  • Tango
  • Tanium
  • Theranos
  • Thumbtack
  • Tintri
  • TransferWise
  • Trendy International Group
  • Tujla
  • Tumblr (of Yahoo)
  • Twilio
  • Twitter
  • Uber
  • Udacity
  • VANCL
  • Vice Media
  • Vox Media
  • Wandoujia
  • Warby Parker
  • Wayfair
  • Waze (of Google)
  • Wework
  • WhatsApp (of Facebook)
  • WiFi Master Key
  • Wish
  • Workday
  • Xero
  • Xiaomi
  • Yammer
  • Yello Mobile
  • Yidao Yongche
  • YouTube (of Google)
  • Zalando
  • Zenefits
  • Zeta Interactive
  • ZhongAn
  • ZocDoc
  • Zscaler
  • Zulily
  • Zuora
  • Zynga

Tech and Media Outlook 2016 | Activate

Tech and Media Outlook 2015; Activate at WSJD Live Conference; 2015-10-20; 137 slides; landing.


slides


Mentions

  • boosterism: <quote>CAGR based on values prior to rounding.</quote>, slide 2.

Listicle

Substantially, the table of contents.

  1. The average american spends more time on tech & media than work or sleep
  2. Messaging will blow past social networks as the dominant media activity
  3. The next big winners in streaming audio are already (quietly) here
  4. The long-awaited cord cutting moment is still far off
  5. There is a “cable killer” coming, but it won’t look like you expect
  6. E-sports & wagering will change the game in gaming
  7. Good luck getting rich in the app store!
  8. These companies are grabbing all the money in consumer tech & media
  9. One simple way to predict what tech & media players will do next to compete

1. Attention

  • The product is attention, the purpose of media is the capturing of attention.
  • Minutes-per-Visitor per Month
    • Pandora → 1,200 min/month
    • Facebook → 1,200 min/month
    • Google → 700 min/month
    • Netflix → 500 min/month
    • YouTube → 400 min/month
    • All Those Messaging Apps → 300 min/month
      • Twitch
      • Kik
      • Snapchat
      • Something else with a ping cloud smudge logo
    • Yahoo → 300 min/month
    • Instagram → 200 min/month
    • The Linkbaiters, Old-Line East Coast Media, eCommerce → 0 min/month (rounding error)
  • Bubble economics, “billion dollar businesses” capturing seconds-per-month
    • HelloFresh
    • Vice
    • ZocDoc
    • BuzzFeed
    • Shazam
    • Vox
  • Categories
    • Video
    • Audio
    • Social Media
    • Gaming (actual games, not <euphemism>gambling</euphemism>)
  • Something about multitasking.

Claims

  • Because of overlaps, there are 31:28 hours:minutes of manageable attention per day.
  • Half is spent on media-type activities.
  • Selectivity is high on MAU basis
    • 79% of time on 5 apps out of 27 available.
    • 44% on 5 websites out of 96 available.
    • 100% on 18 channels out of 194 available.

2. Messaging

  • Cultures
    • WhatsApp
    • Facebook Messenger
    • WeChat
    • Instagram
    • Snapchat
    • Pinterest
  • Categories
    • Social Messaging
    • Social Network
    • Hybrid: Social Messaging & Social Network (either, or both)
  • Minutes-per-Week per Month
    • Facebook → 300 min/week
    • Tumblr → 230 min/week
    • Talk → 220 min/week
    • WhatsApp → 175 min/week
    • Pinterest → 140 min/week
    • Instagram → 140 min/week
    • Kik → 80 min/week
    • Something with a purple phone icon → 80 min/week
    • WeChat → 80 min/week
    • LINE → 30 min/week
    • Something with a blue chat bubble and an horizontal lightning bolt → 10 min/week.
  • Messaging competes with telecom-served Short Message System (SMS)
    • Driven by pricing: 63x more expensive abroad than US.
    • Very expensive in the U.S. (for what one gets).
    • Messaging apps are flat-fee or $0.
  • Messaging apps turn into a “platform”
    Features

    • Business storefronts (bot-based businesses)
    • Chat (of course)
    • Channels (television-style bespoke content)
    • Games
    • Music
    • Local commerce
    • Payments
    • Search
    • Taxi
    • Television (replaying broadcast television)
    • Virtual Assistant
  • Revenue Models, slide 34
    • Ads
    • Stickers
    • Games
    • Taxi
    • Payments
    • App Store
    • Music
    • TV
    • Subscription Fees
    • eCommerce
    • Search

Category

In descending order of MAU, slide 19

  • WhatsApp
  • Facebook Messenger
  • WeChat
  • QQ Mobile
  • Gchat
  • iMessage
  • Viber
  • LINE
  • Snapchat
  • Kik
  • Telegram
  • Tango
  • KakaoTalk
  • Hike
  • Zalo
  • Path Talk
  • FireChat
  • YikYak
  • SOMA
  • Jott
  • Nimbuzz
  • Microsoft Send
  • Vurb
  • Zolo

In some order, slides 20-30+

  • LINE
  • WeChat
  • Facebook Messenger
  • WhatsApp
  • Snapchat
  • Vurb
  • Pockettour
  • WeBank
  • Jobot
  • digit
  • Magic
  • Assist
  • Slack

Claims

  • A Buullion new Users by 2018
  • 4B Internet Users (out of ~8B on Earth).
  • Nearly all are abroad, and in “developing” markets.

3. Streaming (Audio)

  • 4 hours/day US for 13+
  • It’s a teen/young-peeple thing:
    • 13-17 → 55% streaming
    • 55+ → 6% streaming
  • Experience is bad
    <quote>inferior user experiences leave engagement lagging</quote>
  • Revenue Models
    • Advertising
    • Subscriptions
  • RedTube (YouTube Red)
  • Only 10% (more) consumers are open to pay for streaming subscriptions
    original research, Activate, panel N=? (they asked around the office?)
  • Podcasts are a thing.
    • demographics → upscale, young, educated
    • format has plenty of room for advertisement load.

Categories

  • Terrestrial broadcast (non-digital)
  • Satellite Radio
  • Streaming
  • Downloads
  • Television (Music Television)
  • Other

Instances

  • A cast of thousands
  • Enumerated on Slide 37.

Also, slide 41

  • Pandora
  • iHeart RADIO

In order of reach, descending; slide 42.

  • YouTube
  • Pandora
  • Spotify
  • Vevo
  • Hlu
  • MTV
  • VH-1
  • Yahoo! Radio
  • Rhapsody
  • Slacker Radio
  • Apple Music

In order of decreasing library size, slide 46.

  • YouTube
  • SoundCloud
  • Spotify
  • Apple Music
  • Pandora

Organized by curation type (human vs algorithm), slide 48, 49.

  • Infinite Tracks
  • Hype Machine
  • Pitchfork
  • SoundCloud
  • Apple Music
  • Google Music
  • Spotify
  • last.fm
  • Pandora
  • Shazam
  • imeem
  • Musicmatch
  • Urge
  • Ping
  • Grooveshark
  • Slacker Radio
  • Sonos

Claims

  • Four Buullion USD, now, US.
  • Ten Buullion USD, globally, 2020.
  • Audio is a multitasking activity (counts double, paired with another activity).

4. Cord Cutting

  • Over the Top (OTT)
    • HBO Now
    • SHO
  • TV Everywhere
  • Binge watching
    • Millennial → 83%
    • Generation X → 74$
    • Boomer → 56%
  • Big Screen Television
    is enjoyed by all ages(!); but Boomers like it more than Millennials
    <ahem>Seems more like Boomers (who are richer & own houses) own more big screen TVs.</ahem>
  • Two-box (four quadrant) model of consumer behavior on video
    • Linear Appointment Viewing = Long Form, High Production Cost & Live.
    • Social Networking Video = Short Form, Low Production Cost & Live
    • Video On-Demand = Long Form, High Production Cost & Recorded
    • Studio-Generated Content = Short Form, Low Production Value & Recorded.

Theses

  • The Future of TV is “Apps”
    • But that is independent of cord cutting
    • But that won’t decide how payment is attributed.
  • The Pay TV transition is “different”
    • not a technology issue
    • an experience issue
    • an access (licensing) issue
Reasoning
  • Users →still hooked on traditional TV
    (whatever this means; redundant with the other reasons)
  • Content → still licensed to pay TV (e.g. sports); not availabl in digital
  • Pricing → digital TV is still expensive
    • Pay TV bundles at low clst (though sell crap in with the desirable)all)
    • Digital TV a la carte is very expensive in aggregate
  • Experience → traditional TV wins
    • traditional is “simple”; & “reliable”
    • digital is “complex” and “unreliable”

Claims

  • (Linear) Television is 72% of all viewing
  • Viewing time is 6h/day, monthly, 2012-2015E
  • $185B/year US
    • $110B Aubscriptions (cable, add-on services)
    • $75B Advertising (of any kind)
  • Have hit “Peak Cable”

5. The Cable Killer (is X)

6. E-Sports & Gambling

7. All App Stores Are Closed

8. The Winner Take All Market Dynamics

Sources

As cited

  • PwC, IFPI, eMarketer, IBIS, SuperData, NewZoo, IBIS.
  • Bureau of Labor Statistics, The Telegraph, Edison Research, We Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte, SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD.
  • Nielsen, comScore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths.
  • Edison, We Are Social, eMarketer, Nielsen, Deloitte, SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, Pew Research Center, Flurry Insights, Informate, NetMarketShare, Statcounter.
  • Edison, eMarketer, Nielsen, Sandvine, US Media Consulting, Cisco, Experientia, Media UK, Global Web Index, Secom, Ofcom, GroupM.
  • Google, Microsoft, Aldebaran, Disney / New York Times.
  •  Business Insider, Fortune, Mashable, Instagram, AppAnnie, AdWeek, Quartz, Yahoo Finance, Experian, TechCrunch, Forbes, Tech in Asia, eMarketer, Compete,
  • GlobalWebIndex, eMarketer, ITO.
  • AppAnnie, AdWeek, Quartz, Yahoo Finance, Experian, TechCrunch, Forbes.
  • AppAnnie, AdWeek, Quartz, Yahoo Finance, Experian, TechCrunch, Forbes, Tech in Asia, VentureBeat, Kakao, LINE, Viber.
  • Gallup, Twilio, U.S. Census Bureau, Forbes, Colombia Reports, World Bank.
  • GlobalWebIndex, Tech in Asia.
  • AdWeek, Quartz, Yahoo Finance.
  • LINE.com
  • LINE Payment map, Twilio, U.S. Census Bureau, Forbes, Gallup, Colombia Reports, nations.org.
  • GlobalWebIndex, Facebook Messenger App, facebook.com.
  • Pew Research, Consumer Intelligence Research Partners, Apple.
  • Snapchat.com, Re/Code, The Information.
  • TechCrunch, vurb.com, CNBC.
  • Fortune, WSJ, Skift, TechCrunch,
  • angel.co, AdWeek, Quartz, Yahoo Finance.
  • slack.com, VentureBeat, TechCrunch.
  • Apple App Store, Google Play.
  • Nomura, Andreessen Horowitz, Forbes, TechInAsia, The Economist.
  • Edison Research / Triton Digital.
  • Recording Industry Association of America, PwC, Radio Advertising Bureau, Ofcom.
  • comScore, Nielsen/Arbitron, Flurry.
  • U.S. Census, Edison Research.
  • SNL Kagan, SESAC.
  • Spotify, Pandora.
  • Apple, SoundCloud, Spotify, Pandora,
  • IFPI.
  • Pew Research, Edison Research
  • Midroll, IAB, US Census, Edison Research,
  • Marketing.science, New York Magazine, Current, Ad Age,
  • Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG,
  • BIA/Kelsey, Digital TV Research, eMarketer, Google, Hulu, Netflix, PWC, SNL
  • Kagan, Statista Digital Market Outlook, TDG.
  • Leichtman Research Group, U.S. Census Bureau.
  • CDC, CTIA, FCC, Gartner, Interviews, SNL Kagan.
  • U.S. Census, TDG Research, Leichtman Research Group.
  • Digitalsmiths, eMarketer, GfK, Sandvine, Nielsen, TDG,
  • Nielsen’s 2015 Total Audience Report and 2011 Cross-Platform Report, WSJ, Financial Times, The Guardian, Automated
  • Insights.
  • Conviva, Deloitte.
  • Deloitte, Ericsson ConsumerLab, Nielsen.
  • ComScore, Deloitte, Verizon Digital Media Services.
  • HBO, Nielsen, Showtime.

Popping the Publishing Bubble | Ben Thompson, Stratechery

Ben Thompson; Popping the Publishing Bubble; In His Blog, entitled Stratechery; 2015-09-16.

tl;dr → the Gentleman’s Business of the Fourth Estate is no more; see the cartoons.

Mentions

  • Ad Blocking
    • Apple
    • Safari
    • iOS 9
  • Ad Platforms
    • Facebook
    • Instagram
    • Pinterest
    • Snapchat
    • Twitter
  • Implications
    • ad targeting misaligns incentive operating on publishers
    • ad blocking is orthogonal (& irrelevant) to this activity
  • stakeholders
    • consumers (readers)
    • customers (advertisers)
  • the product is (was) the attention of consumers delivered to the customers.
  • Thesis
    • ad targeting separates desired consumers out among the publisher’s output, which contains much unwanted product.
    • publishers no longer produce consumers to advertiers
      advertisers can find the consumers anywhere, on any venue.
  • business models
    • niche business → the whales
    • scale business → make it up in volume

Previously

Ben Thompson; In His Blog, entitled Stratechery.

Actualities



Via: backfill

Mutually Assured Content | The Awl

Mutually Assured Content; John Herrman; Slugged ; In The Awl; 2015-07-30; ~3400 words.
Teaser: In 2015, the illusion of audience ownership is becoming harder to sustain.

tl;dr → Riffs against comments of Ezra Klein; mostly summarizing Klein’s output; RSS is the syndication platforminterchange format.

Mentioned

  • “the media” is a wire service.
  • <quote>Wherever they came from, they were counted in the Chartbeat. They saw at least 50 percent of at least one ad for at least one second, and so they existed.</quote>
  • Though audiences swirl among the portals, they are not  “owned” by them; rather they are sourced from social media platforms which control them.
  • New Media Skillset
    • [clickbait] development within a platform’s technical constraints
    • The Innovations
      • Video for Facebook that doesn’t need sound to get viewers’ attention.
      • Use vertical videos for Snapchat
      • Outbursts punctuation (“Actually!”) in a feed to resynchronize attention.
      • Linkbait headlines; hooks, intrigues, bombast, etc.
      • The Explainer, as a genre.
      • <quote>Allow users to perform their understanding</quote> (whatever that means).
  • <quote>[The Media Innovations] must serve a platform’s needs in order to serve their own. This, especially for companies that may have described themselves as “full stack,” or who have touted their technological advantages or advanced CMSes, may be where the anxiety over the exchange of autonomy for audience feels most acute.</quote>
  • <quote><snip/> a transfer of power: from publisher to platform; from content creator to content distributor. In exchange for audience, platforms ask for some degree of labor and conformity and control. Their technical access replaces your expensive CMS; their advertising replaces your ad team; their audiences’s sensibilities inflect yours. But their influence extends beyond subtle pressures to do or talk about certain types of things, or to perform your work in certain ways. Ceding your responsibility as a publisher of news gives platforms the power to be proscriptive as well.</quote>
  • Argot
    • “platform publisher”, appears, c.f. platisher.
  • Content Policies
    • formal contractual restrictions on what one can write or depict on the platform
    • Facebook Content Policy

    • Google AdSense Content Policy
  • Innovations are fluid
    • The Portal
      • like a newspaper
      • a front page
      • amplification & (re-) contextualization deeper inside
      • attract & recirculate
    • The Stream
      • tiles, flow, infinite
      • surprise
      • swipe, scroll, move on
      • jump out to detail
    • Summarization
      • Much of media innovation is paring the redundancy out of the media effluent
      • Trending Topics, Trending Links
      • <quote>Newspapers wrote and printed hundreds of redundant articles a day because their trucks could only deliver so far; websites produce an enormous amount of duplicative content jockeying from the outside for space in search results or social feeds, or simply because they expect people to read their sites like papers, front-page first. Recontextualized within a platform, this level of duplication is easier to see as waste. Fifty embedded John Oliver videos become one Facebook video shared under a few headlines. A hundred slight acknowledgements of the same political gaffe are reduced to a trending topic link. What were heralded as novel and bold content strategies are reclassified as spam; territory where publications could fruitfully mine to subsidize whatever else they thought they should be doing is rezoned or reclaimed under eminent domain. </quote>
    • <quote>A strong and sudden consensus about one aspect—bloated, slow, invasive web advertising versus lean, fast, invasive platform advertising—appeared last week: “Why Web Pages Suck,” “The Mobile Web Sucks,” etc.)</quote>; separately noted.
  • Snapchat Adds BuzzFeed, iHeartRadio to Discover Lineup after Dropping Yahoo, Warner Music; Todd Spanger; In Variety; 2015-07-27.
  • <quote>The transition from web to apps, from sprawling web publishing to platform partnerships and captured competition, </quote>

Claims

  • There is no universal platform-neutral platform format.
  • All successful entertainment products (content) are platform-specific.

Exemplars

Media

  • Vox Media
  • New York Times

Readers

  • Apple News
  • Facebook Instant Articles
  • Facebook Video
  • Flipboard,
  • Instagram
  • Snapchat, Snapchat Discover
  • RSS (ahem, a technology looking for a problem)
  • Twitter Video
  • Vine
  • YouTube

Failures

  • Google News
    • AP Hosted Stories (on Google News)

Legacy

  • Condé Nast
  • Hearst Media

Via: backfill.

Platform Creep | The Awl

Platform Creep; ; Slugged ; In The Awl; 2015-07-01.
Teaser: When platforms become media.

John Herman, “tech blogger”, an editor, The Awl; Statement; 2014-03-04.

Mentions

<quote>These channels [web portals, circa 1997] were arranged around search, not feeds. They were much smaller than today’s platforms. They predated smartphones and social media. But they were, in their time, the center of internet experience. They had the people—people they needed to keep, people they needed to turn into money. So they offered tools for communication and play, entrenching themselves with email and messaging services as best they could. For years, wielding enormous audiences, they provided news. They navigated syndication and aggregation deals with news organizations and wire services. They partnered with TV networks. They tried mingling media with their search results; they incorporated it directly into their portals. Sometimes they sent huge traffic to outside sites; sometimes they sucked it away.
In contrast to their glory days, Yahoo, MSN and AOL exist in various states of comparative failure, so their lessons are hazy. (Their closest modern counterparts are all-inclusive apps like WeChat.) But one thing sticks out: Eventually, to the last, they tried to make media of their own.</quote>

  • Year of the Channel, C|Net, 1997.
  • Web Portals (think 1997, the Windows IE hegemony).

Exemplars

  • Twitter
  • YouTube
  • Instagram
  • Snapchat
  • Vine
  • Upworthy

Concept

  • Platform Publishing (ahem,Platisher)
  • Messenger app needs venues against which to editorialize & promote
  • Editorial/Curatorial
    • persons
    • algos
  • Product Names
    • Stories
    • Channels
    • Cultural Moments
    • Syndicated Content
    • Instant Articles

Quoted

  • Kevin Systrom, Instagram
  • Mark Zuckerberg
  • Arianna Huffington

Via: backfill

Snapchat Discover (channel)

In archaeological order…

Fusion Preps Five New Shows for Snapchat Discover Channel; ; In Advertising Age; 2015-04-17.
Teaser: All Five Series Will Air Vertically in Fullscreen, Which Is Unique to Snapchat

Mentioned

  • Fusion
    • a joint venture: ABC & Univision
    • Snapchat Discover (channel)
    • Not available in the US.
    • Boris Gartner, Chief Strategy Officer
  • Snapchat Discover (channel)
    • Five new shows
    • late 2015
    • Generally unscripted
    • Tuned to an international demographic
  • Media
    • Vertical aspect ratio (cellphone handset viewing)
  • New Shows
    • The Artisans
      • inherited family traditions
    • Weird Threads
      • Jonas Bell Pasht, direcctor
      • popular clothing trends
    • Science Fiction, Science Fact
      • techn news riffs using old science fictio movies as a foil
    • Capitals
      • city travel log
      • Initial: Sao Paolo BR
    • Off the Record
      • music deconstruction
      • music historiography
  • Existing & Old Shows
    • Outpost
      • webisode type thing
      • “Series 1″ (“Season 1″)
        • travel docum-series-drama something.
        • 7 episodes
        • WHEN? -> 2015-04-08
      • Series 2
        • 2015-04-22 -> WHEN
    • SnapperHero
      • Sponsored by AT&T
      • Millennials & Homelanders (Teens)
      • 120,000 views/episode average
  • Video Delivery “Platforms”
    • (regular) television
    • YouTube
    • Instagram
    • Snapchat
    • Hulu
    • Vine (Twitter)
  • Quoted
    • Boris Gartner, Chief Strategy Officer, Fusion

Via: backfill


Inside Snapchat’s original media ambitions; John McDermott; In Digiday; 2015-01-22.

Mentions

  • Discover (portal, channel, syndication, whatever)
    • Launch 2015-02-01(ish)
    • Owned & affiliate media
    • The “young” demographic
    • Model
      • revshare with original publisher
    • Partners
      • CNN
      • ESPN
      • Vice
    • Not Partner
      • Vevo
  • Snapchat
    • Founded 2011(ish)
    • “tens of millions” of consumers
  • Owned media
    • Our Story
      • Curated “snaps” of an event
      • Start 2014-06
      • World Cup
  • Advertisements
    • pre-roll video
    • in-message banners
    • $0.15 -> $0.30 CPM
      Claim: YouTube sells for $0.10 CPM.
    • Revshare is we-sell/you-sell
      • publisher-Shapchat = 50-50 if Snapchat sources the deal.
      • publisher-Snapchat = 70-30 if publisher sources the deal.
      • Deals good for “six months”
  • Sources
    • Sony hack emails used as sources for the Vevo-vs-Snapchat business negotiations
    • LinkedIn profile pages used as sources for Snapchat’s media plans, by correlation with personalities & job roles.
  • Who
    • Rio Caraeff, CEO, Vevo
    • Michael Lynton, board member, Snapchat
    • Evan Spiegel, CEO, Snapchat.
    • Shapchat recent hires (sourced via LinkedIn)
      • Nick Bell, GM of Discover; since 2014-04; previous: SVP News Corp.
      • Ellis Hamburger, reporter; since 2014-11; ex: Verge
      • Nicole James, creative; ex: bloggist, self-employed.
      • Matt Krautstrunk, video editor; ex: video editor, self-employed.
      • C.J. Smith, producer; ex: video editor, self-employed.
      • Greg Wacks, strategist; ex: MTV, VH1
      • Don Smith, key grip
      • Kyle Goodrich, animator.
  • Quoted
    for color, background & verisimilitude

    • KC Estenson, no current affiliation; ex- “head of digital” CNN
  • Similarities
    with other captive media distributors
    editorialized by the reporter as (where others have failed before)


Messaging App Snapchat Turns Publisher Portal; ; In Advertising Age; 2015-01-17.
Teaser: ESPN, Vice, Yahoo News Sign on as Launch Publishers

Mentions

  • Snapchat
    • adware
    • (Mobile) messaging
    • Disappearing txt/tweet/msgs
  • Discover
    • A publisher portal
    • 10 stories daily
    • Model
      • Publishers run their own ads against their own media.
      • Sub-publisher revshare of media sold bcak with the venue (Discover)
      • Ad units are cheaper than “regular” Snapchat ads.
    • Partners
      • ESPN
      • Vice
      • CNN
      • Yahoo News
      • People
      • National Geographic
      • House (Snapchat house ads)
  • Consumer Experience
    • <quote>After people navigate to the app’s Discover section, they can click on one of the publishers’ logos. That will open up that publisher’s daily edition. People can swipe through each of the day’s stories and view 10-second previews of each. If they like what they see, they can swipe up to check out the whole thing.</quote>
    • “Subchannels” or “Subsites” within the host container app.
  • Advertisers, are brought in by the publisher
    • BMW on CNN
    • Ritz Crackers on Food Network
    • T-Mobile, Macy’s, Stride, Oxygen’s Street Art Throwdown
    • GrubHub on Vice
  • Content, is supplied by the publisher
    • ESPN
      • J. J. Watt (NFL) & Katy Perry
      • SportCenter Top 10 NBA clips
      • Atlanta Hawks photo gallery
    • Daily Mail
      • their stuff
    • Vice
      • 10 verticals
  • Similarities
    editorialized by the reporter

    • Facebook
    • Twitter
    • YouTube of Google
  • Quoted
    for background, color & verisimilitude

    • Gian LaVecchia, managing partner-digital content marketing for North America, MEC..

News and Ads to Debut on Snapchat; Gillian Tan, Douglas MacMillan,Jack Marshall; In The Wall Street Journal (WSJ); 2014-08-19.
Teaser: With 27 Million Users, the Mobile App Looks to Bring in News Content and Sell Ads to Go With It

Mentioned

  • Discover (channel, portal, syndication, hub, whatever)
  • Announced to commence: 2014-11
  • Partners
    • MailOnline, of Daily Mail, UK
  • Backstory
    • Funding
      • Valued at $2B in VC stockpuffery.
      • Declined $3B offer from Facebook
      • Alibaba Group Holding Ltd. passed on investment 2014-07
        Shapchat was purveyed to them as a $10B endeavor.
      • They need more money, or actual topline revenue.
    • Intensity
      • 700M snaps/day
      • 14 checkins/day/consumer
    • demographics
      • 50% age 13-17
  • Advertisers
    • Yum Brands, Taco Bell
    • GrubHub
  • Sources
    • An investor slide deck; not shown.
    • Digiday reporting, not cited clearly.
  • Who
    • Evan Spiegel, CEO, Snapshat
  • Quoted
    For color, background & verisimilitude

    • David Berkowitz, chief marketing officer, MRY (an ad agency).
    • Abby Hunt, press relations, GrubHub (Chicago IL)
  • Similarities
    • WhatsApp of Facebook
      subscription is $1/year.
    • Line
      in-app purchases of ephemera; $170M/year 2013.
    • WeChat of Tencent Holdings LTD
      videogame in-app purchases

Demographics of Key Social Networking Platforms | Pew Research Center’s Internet & American Life Project

, , , , (Pew Research Center’s Internet & American Life Project); Demographics of Key Social Networking Platforms; In Their Blog; 2015-01-09; landing, questionaire.

Via: backfill

Mentions

Universe of Social Media

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
Not Mentioned
  • Google+
  • Google (Mail?)
  • Tumblr
  • Yahoo (Mail?)

Summarizations

Site Adult Internet Users Adult Population
Facebook 71% 58%
Twitter 23% 19%
Instagram 26% 21%
Pinterest 28% 22%
LinkedIn 28% 23%

Method

  • omnibus surveys
  • Nicole Ellison, Cliff Lampe, School of Information, University of Michigan.
  • telephone interviews
    • English & Spanish
    • wireline, N=1,002
    • wireless, N=1,001
  • Princeton Survey Research Associates International
  • 2014-09-11 -> 2014-09-14.
  • Confidences
    • 95% confidence
    • Total Population, N=2,002
      • ± 2.5%
    • Internet Users, N=1,597
      • ±2.9%

Actualities

Social media users among all adultsFrequency of social media site use

Facebook users

Instagram users

Among online adults, the percent who use Pinterest

Twitter users

Figures

Percent of online adults who use the following social media websites
Percent of online adults who use the following social media websites
% of online adults who use the following social media websites, by year
Among all American adults ages 18+, the percent who use the following social media sites
Frequency of social media site use
More people use multiple social media sites
Percent of users of each particular site who use another particular site
Among online adults, the percent who use Pinterest
Among online adults, the percent who use LinkedIn
Twitter users
Instagram users
More people use multiple social media sites
Facebook users