Partnership on AI

Partnership on AI
Uses Responsive Web Design (RWD) so it only “works” on a handset form factor is “mobile first” [scrape-scroll down, which is non-obvious in the officework environment]

Statement of Purpose

<quote>Established to study and formulate best practices on AI technologies, to advance the public’s understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society.</quote>

Promoters

Tier 1
  • Amazon
  • Apple
  • DeepMind, of Google
  • Google, of Alphabet (GOOG)
  • Facebook
  • IBM
  • Microsoft
Tier 2
Enumerated
Generalizing, they comprise NGOs, Centers, Centres and industry booster clubs.

Theory

As, tenets, creed, doctrine, belief, theses; enumerated as eight fourteen (Item Six has seven sub-parts)…

Classes
  • Goals to be attained. the <bizpeak>BHAG</bizspeak>.
    as indicated by a directional sense. of the effort-to-be-expended. (EtbE).
  • Values to be held, preferring privileging one value over another.
    as measured in effort-to-be-expended (EtbE).
  • Belief to be held.
Cases
  1. [Goal] The greatest good for the greatest number.
    [EtbE] ensure an outcome, like a guarantee.
  2. [Goal] Educate the seekers of the knowledge..
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  3. [Goal] Outreach as dialog and participation.
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  4. [Belief] Something about a broad range of stakeholders.
    [EtbE] a state of being, that such belief is so held.
  5. [Goal] Something about representation in the business community.
    [EtbE] something about “engage with” and a participation metric.
  6. [Concern] Privacy of individuals
    [EtbE] work towards.
  7. [Concern] Security of individuals
    [EtbE] work towards.
  8. [Concern] understanding and respect; a.k.a. “to serve and protect”
    [EtbE] strive.
  9. [Goal] Responsibility to [the data controllers].
    [EtbE] work towards.
  10. [Goal] Control these dangerous and powerful [and important and really really cool] technologies.
    [EtbE]: ensure an outcome, similar to a guarantee.
  11. [Goal] Violate no international laws (“conventions”); violate no human rights.
    [EtbE] oppose, wherein such an opinion is so held.
  12. [Goal[ Do no harm.
    [EtbE] promote, wherein such an opinion is so held.
  13. [Goal] Provenance tracing for system supervision.
    [EtbE] a state of being, that the belief is so held.
    <ahem>This is a system architecture requirement; it does not require a belief system or an attestation to any specific belief.</ahem>
  14. [Goal] Cooperation within the Professions so enumerated as: Scientist, Engineer.
    [EtbE]: Strive.

Concerns

Dimensions of concern are metaphorically themed as pillars, evoking an image of a Greek temple, whence knowledge came

  1. Safety
  2. Supervision
    enumerated as Fairness, Transparency, Accountability
  3. HCI (Human-Computer Interface))
  4. Labor (the anti-Luddism)
  5. Society (LE, Policy, Regulation, etc.)
  6. Charity
  7. Other

Mentions

  • Blog cadence as press releases is “about every four months.”
  • They don’t seem to have a position paper [yet].

Previously filled.

 

Wall Street Firms to Move Trillions to Blockchains in 2018 | IEEE Spectrum

Wall Street Firms to Move Trillions to Blockchains in 2018; Amy Nordrum; In IEEE Spectrum; 2017-09-29.
Teaser: The finance industry is eagerly adopting the blockchain, a technology that early fans hoped would obliterate the finance industry

tl;dr → Depository Trust and Clearing Corporation (DTCC) will trial something with a blockchain in the title.

Mentions

Institutions

The Old Money Managers

Startups

The New Money Managers

Promoters

Boosting

  • Consensus 2017, the booster conference
  • Hype Cycle, Gartner Group.
    The metaphor of the Trough of Disillusionment of underdamped an control system, comprehending the social process of the diffusion of innovation.

Organizations

The Boosterists

The Products

Open

  • The canon is recited
  • Depository Trust and Clearing Corporation (DTCC)
  • permissioned blockchain
  • Hyperledger
  • J.P. Morgan
  • Axoni
  • Axcore
  • Consensus, a conference
  • Bloomberg
  • Thompson Reuters
  • Chain
  • IBM
  • Microsoft
  • Goldman Sachs
  • DApps
  • Go, a programming language
  • Hyperledger Fabric
  • Ethereum
  • public chain
  • Citibank
  • Proof of Concept (PoC)
    Proof of Work (PoW)
    Proof of Stake (PoS)
  • Enterprise Ethereum Alliance
  • World Economic Forum, (WEF)
  • Guernsey
  • Unigestion
  • Goldman Sachs
  • Northern Trust
  • R3
  • Corda

Pantheon

“Satoshi Nakamoto,” The Prophet.
An archetype figure: a Santa Claus or Moses or even a Jesus-type figure. “He” came, gave us a gift (and behold! it was perfect in every way!); upon the Redemption, he was Assumed and thus disappeared. No one is sure who “he” was or if “he” really existed. Whether “he” existed at all is not important to those of The Faith. “He” has no childhood friends or contemporaries who knew “him.” All we have are “his” writings, enshrined in the Wayback Machine and conspiracy theory discussion forums. Maybe “he” really was from The Future; maybe “he” really was sent by our descendants to prevent a Greater Evil, as was foretold in multi-part Hollywood hit movie, The Terminator. Maybe The Blockchain is itself “The Skynet” as was prophesied. No one knows. But, HURRY, INVEST NOW!

Quoted

For color, background & verisimilitude…

Referenced

Previously

In IEEE Spectrum

Previously filled.

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? | Ad Week

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?; ; In Ad Week (Advertising Week); 2017-09-24.
Teaser: Acquisition of The Weather Company fuels a new division

tl;dr → Watson (a service bureau, AI-as-a-Service) is open for business.

Mentions

The Weather Company

  • lines of business
    • location-based targeted audiences, delivered to the trade.
    • weather indica, delivered to consumers.
  • 2.2 billion locations/15 minutes
  • Dates
    • WHEN?, Acquisition by IBM
    • 2016-01, new business strategy,
      “AI” as a service (AIaaS)
  • Artificial Intelligence (AI)
  • Cloud Computing
  • Products
    • WeatherFx
    • JourneyFx
  • The Weather Company is a <quote>legacy business<quote> (deprecated).
  • AIaaS is a <quote>cutting-edge advertising powerhouse</quote> (house of power).

Watson Advertising

  • Cognitive Advertising
    • contra Computational Advertising, circa the ‘oughties (2005)
    • something about
      • <buzzzz>transform every aspect of marketing from </buzzz>
      • something about image and voice recognition to big data analysis and custom content.
  • What is it? (What is Watson-as-a-Service?)
    • Count: <quote>dozens</quote>
    • Interfaces
      • API
      • Projects <quote>studio-like</quote>
    • Pricing: <quote>millions of dollars</quote>
    • Structure: four (4) sub-units
  • “<snip/>It’s not been designed to target consumers the same way that Alexa or Siri have been,” attributed to Cameron Clayton.

Units

The 4 pillars of Watson Advertising.
  1. Targeting, Audience construction & activation
  2. Optimization, Bidding & buying
  3. Advertising, Synthesis of copy and creative
  4. Planning, media planning, the buy plan, the execution plan

Audience Targeting

  • the flagship service
  • neural networks
  • scoring users, propensity scoring <quote>based on how likely they are to take an action</quote>
  • towards CPA or CCPV or CPVisit or <more!>
  • Performable on the Weather Company O&O
    • <quote>but on TV, print, radio and other platforms. <quote>
    • Partnerships
      • Cognitiv
      • Equals 3

Optimization

Bidding Optimization
  • Is too boring for details early in the article.
  • Optimize against brand-specific KPIs.
  • Uses <buzzz>deep learning and neural networks</buzzz>
  • Optimize Cost Per Action (CPA).

Advertising

  • Badged as Watson Ads and Watson Advertising
  • Services
    • content creation
    • content copywriting
  • Launched: 2016-06.
  • Is merely: nterest-Based Advertising (IBA)
    which in turn is a but regulatory term of art, that covers a wide range of in-trade practices.
  • Sectors, aspirational
    • <fancy>aviation</fancy> (airline ticket booking?)
    • insurance
    • energy
    • finance
  • Cognitive Media Council,
    • a focus group.
    • a user group, “friends & family” of the business.
    • a group of important customers representatives
      <quote>senior-level executives from agencies and brands</quote>
Reference Customers
Toyota
  • Mirai
  • Prius Prime
  • Benefits
    Attributed to Eunice Kim, Toyota (TMNA), something about…

    • <buzzz>create a one-to-one conversational engagement</buzzz>
    • <buzzz>garner insights about the consumer thought process that could potentially inform our communication strategies elsewhere”</buzzz>
Campbell’s
  • the Soup people
  • Something about creative synthesis
    themed as: recipe generation with flu symptoms with location
H&R Block
  • Something about creative synthesis
    themed as: automated robot tax expert, suggest tax deductions.
UM [You and Em]
  • An agency. Off shore? They have a “U.S. CEO” Maybe one of those English Invasion thingies.
  • Refused to name their client.
  • Something about auto dealerships.
  • <quote>meshing Watson data with client stats to analyze metrics across a large number of car dealerships in a way that optimizes ad spend while also checking local inventory to see whether or not it should personalize an ad to someone in that market.<quote>
  • <quote>combination of weather data, Google searches and pollen counts to trigger when media should be bought in various markets.</quote>

Planning

  • <quote>AI-powered planning</quote>

Partners

Cognitiv
Something about a partnership for understanding marketing texts.
Jeremy Fain, CEO and co-founder
Equals 3
Lucy, a product-service-platform.
Something about <quote>to uncover extra insights and research.<quote>

Fairness & Balance

Promotions

Ogilvy & Mather
  • Honorific <quote>longtime agency<quote> [fof record for IBM].
Stunts
2011
Jeopardy
2015
[Television] campaign, with Bob Dylan.
2016
Synthesis of the trailier for Morgan (a move; genre: science fiction)
2017-02
Performance, an “analysis” of the stylings of Antoni Gaudi, <quote>inspire an art installation </quote> (what does that mean?)
The “art installation” was exhibited at the Mobile World Congress in Barcelona.
Statista

…is quoted
the future is boosted.

Sectors
  • “AI services”
  • “Big Data services”

Themes

Problem
  • The people are “afraid” of AI.
  • The people need to be groomed to accept AI.
Remediation

Ensmoothen & enpitchen the Artificial Intelligence (AI) as…

  • humble
  • friendly
  • ”I’m here to help’ type personality”

Attributed to Lou Aversano, Ogilvy.

Detractors

James Kisner, Jeffries

Via: James Kisner, A Report, Jeffries, 2017-07.
Jeffries is an opinion vendor in support of an M&A banking operation.
tl;dr → Watson is a failing product-service. <quote>IBM is being “outgunned” in the race…</quote> (yup, he mixed the metaphor).

  • as evidenced in measured job listings at Monster.com
    Apple had more listings booked thereon than IBM.
  • Customers were interviewed.
    Watson’s performance/price ratio was low (the rate card is very high).
    2016-10, IBM reduced the rate card for API access <quote>by 70 percent</quote>
  • Lots of press
  • Not a lot of monetary results, as evidenced in the quarterly & annual reports.
Joe Stanhope, Gartner

Via: an interview, perhaps;
Gartner Group is an opinion vendor.

  • Too much hype, can be forgiven
  • Gartner runs the Hype Cycle brand
  • Claims: <quote>IBM does seem to be all-in with Watson.<quote> (be nice to hear that from IBM, not as a “hot-take” from a newshour pundit
DemandBase, Wakefield Research

A Report; attributed to “staff”; DemandBase and Wakefield Research

  • A survey,
    • “how do you feel?”
    • Do you “have plans-to …” in the next N months.
  • There are a lot of uncertainties

Uncertainties

Training Data
  • Just isn’t there.
  • And … computers can only give answers, it can’t give [pose] questions.
Does it [even] Work?
  • No one knows.
  • Many are nervous.
  • No one wants to be first to fail
    (& be fired for outsourcing their job function to The AI).

Competitors

  • Einstein, of Salesforce(.com)
  • Sensei, of Adobe
In-House
  • Buying operations, Xaxis of WPP
    the “AI” is a “co-pilot” to the trading desk operator; optimization recommendations towards CPM and viewability; North American operations only.
  • others?
    Surely everyone nowadays has some initiative that does “co-pilot”-level decision support to adops.
Research Efforts
  • Amazon
  • Facebook
  • Google
Venture Capital
  • Albert
  • Amenity Analytics
  • LiftIgniter
  • Persado
Amenity Analytics

An exemplar of the smaller-nimbler-smarter clones of the Watson genre.

  • A Watson-type experience, but cheaper
  • Does text mining of press releases
  • Reference customers:
    Pepsi
  • A spin-out from some hedge fund, <quote>origins in the hedge fund world</quote>
  • Nathaniel Storch, CEO, Amenity Analytics.
  • <zing!>“Think of it as ‘moneyball’ for media companies,”<zing!>, attributed to Nathaniel Storch.

Consumer

  • Siri, of Apple
  • Cortana, of Microsoft
  • Now, of Google

Who

  • Lou Aversano, U.S. CEO, Ogilvy & Mather (Ogilvy, O&M).
  • Jordan Bitterman, CMO, Watson (Business Unit), IBM.
    attributed in quoted material aso “earlier this year” (2017?); c.f. Michael Mendenhall
  • Kasha Cacy, U.S. CEO, UM
    UM is an agency.
  • Cameron Clayton,
    • General Manager, Content and IoT Platform, Watson (Business Unit), IBM..
    • ex-CEO, The Weather Company
  • Jacob Colker, “entrepreneur in residence,” The Allen Institute
    …quoted for color, background & verisimilitude.The Allen Institute is a tank for thinkers.
  • Jeremy Fain, CEO and co-founder, Cognitiv.
  • Chris Jacob, director of product marketing, Marketing Cloud, Salesforce(.com).
  • Eunice Kim, media planner, Toyota Motor North America (TMNA).
    …quoted for color, background & verisimilitude.
  • James Kisner, staff, Jeffries.
    …quoted for color, background & verisimilitude.
    Jeffries is an advice shop, like Gartner, but different.
  • Francesco Marconi,
    …quoted for color, background & verisimilitude.

    • strategy manager and AI co-lead, Associated Press
    • visitor, MIT Media Lab
  • Michael Mendenhall, CMO, Watson (BU), IBM.
    announced as CMO in prior press [Ad Week, Marty Swant, 2017-07-07].
  • Sara Robertson, VP of Product Engineering, Xaxis of WPP.
  • Joe Stanhope, staff, Forrester
    …quoted for color, background & verisimilitude.
  • Nathaniel Storch, CEO, Amenity Analytics.
  • Marty Wetherall, director of innovation, FallonFallon is the agency that certain campaign booked on Watson for H&R Block

Pantheon

  • Antoni Gaudi, architect (per civil engineering), citizen of Spain.

Previously

In archaeological order, within Advertising Week

Previously filled.

Marketing Technology Landscape Supergraphic (2017): Martech 5000


(ChiefMarTec); Marketing Technology Landscape Supergraphic (2017): Martech 5000; In Their Blog; 2017-05-10.

Occasion

Martech 5000
Slide
copy, original
JPEG
copy, original
PDF
copy, original
Sheet

Licentious licentiate: <quote ref=”cite“>Feel free to cut-and-paste this data and use it as a starting point for your own research.</quote>

Mentions

  • Integration-Platform-as-a-Service(iPaaS, IPaaS)
    • are “distributed” platforms
    • perform <quote>[as] dynamically piping data between marketing applications and [a] data lake.</quote>
  • Content Management System (CMS)
    • are platforms, per se
    • are centralized
    • are repositories of data and services
    • Gartner staff renamed them digital marketing hub
  • Among: DMP, CDP, RTIM
    • is a subtle blending among them
    • The Spectrum
      • Data Management Platforms (DMP),
      • Customer Data Platform (CDP),
      • Real-Time Interaction Management (RTIM)

Exemplars

Content Management System (CMS)

  • Adobe
  • HubSpot
  • IBM
  • Marketo
  • Oracle
  • Salesforce
  • Sitecore

IPaaS, now with Microservices!

  • Boomi, a wholly-owned subsidiary of Dell, a.k.a. Dell Boomi
  • Informatica
  • Jitterbit
  • Mulesoft
  • Segment
  • Zapier

The Spectrum Among: DMP, CDP, RTIM

Customer Data Platform (CDP)
  • AgilOne
  • Lytics
  • RedPoint
  • Tealium
  • Treasure Data
  • Usermind
Data Management Platform (DMP)
As a feature, not even Line of Business
  • Adobe
  • Oracle
  • Salesforce
Standalone
  • DataXu
  • MediaMath
  • Neustar
  • Rocketfuel, (sic) Rocket Fuel of Sizmek
Real-Time Importance Management (RTIM)
  • Experian
    but not Acxiom? EXPM contra ACXM …”the same, but different” aren’t they?
  • Infor
  • Pegasystems
  • SAS
  • Teradata

Credited

Iterations

Argot

  • Content Management System (CMS)
  • Customer Data Platform (CDP)
  • Customer Relationship Management (CRM)
  • Data Lake, an inelegant metaphor,
    a body corpora of water data facts in a controlled-but-unstructured format.
  • Data Management Platform (DMP)
  • Digital Marketing Hub (DMH)
    Gartner ‘lingo for the MarTech genre.
  • Enabler
    Doesn’t actually do the work, but still sends a bill for allowing it to occur.
    Usage: <quote>iPaaS and microservice platform enablers.</quote>
  • Integration-Platform-as-a-Service (iPaaS)
  • Long Tail
  • Marketing Automation Platform (MAP)
  • Microservices
  • Platform-as-a-Service (iPaaS)
  • Real-Time Interaction Management (RTIM)
  • Service-as-a-Service (SaaS)
  • Success-as-a-Service, a scheme.
    e.g. 2&20.

Referenced

Previously

In Their Blog

Actualities

Licentiate: ibidem.




Knack & Evolv as examples of “Big Data meets Human Resources”

Via: Big Data, Trying to Build Better Workers; Steve Lohr; In The New York Times; 2013-04-20.
Also: backfill

Mentions

  • Something about “Big Data Meets Human Resources”
  • Quotes from Éminences Grises
  • Companies (users)
    • I.B.M.
    • Kenexa (of IBM), a recruiting, hiring and training company, $1.3B acquisition
    • “companies like” IBM, Oracle, SAP
    • eHarmony
    • Google
    • Transcom, a global operator of customer-service call centers
  • Highlighted
    • Knack
      • Tests emotional intelligence
      • Uses games to test
      • Customers (pilot testers)
        • NYU Langone Medical Center,
        • Bain & Company
        • An unnamed unit of Shell.
    • Evolv
      • San Francisco
      • Lotsa “researchers” from name-brand schools (Wharton, Yale, Stanford)
  • Quotes
    • Tim Geisert, chief marketing officer for I.B.M.’s Kenexa unit.
    • Guy Halfteck, C.E.O., Knack.
    • Prasad Setty, vice president for people analytics, Google.
    • Michael Housman, an economist and managing director of analytics at Evolv.
    • Neil Rae, an executive vice president of Transcom.