Marina Gorbis, Devin Fidler; Design It Like Our Livelihoods Depend on It; In Some Blog entitled WTF? hosted on Medium; 2016-04-04.
Teaser: 8 Principles for creating on-demand platforms for better work futures
- Executive Director, Institute for the Future (IFTF)
- A blog
CuratedEdited by Tim O’Reilly.
- A conference
Next: Economy Summit, San Francisco, CA, 2016-10-10 & 11.
- Theme: All face massive, technology-driven change
- Earnings maximization
- Stability and predictability
- Portability of products and reputations
- Social Connectedness
- Bias Elimination
- Feedback mechanisms
Brand: Positive Platforms
<quote>platforms that not only maximize profits for their owners but also provide dignified and sustainable livelihoods for those who work on them, plus enrich society as a whole — is one of the most urgent tasks we are facing today</quote>
The “results” of the Study. That. Shows.
- Should there be minimum wages
What should the minimum be? Even for the Mechanical Turk clicky HITS?
- People working on platforms should be able to own the products of their work and their reputation histories, and carry them from platform to platform.
<pull-quote>All of my portfolio links are broken now, and I don’t think people can find me anymore.<pull-quote>How has this been solved via intellectual property law the entertainment industry? For music, For film, etc.?
- The Platforms organizations are newbies; they don’t know The Detente.
The formal organizations have the detente after the (centuries of) labor violence and legal decisioning;
The Platforms using the contractor-cum-employee scheme does not follow The Detente.
- Platforms create networks
Networks create culsters
Clusters create bias
Bias creates polarization
Polarization is bad.
- Cannot negotiate with an algorithm.
Sure you can, to stretch the anthropomorphic negotiation metaphor, the same way a sailor negotiates with the wind to sail towards it. Study it, learn its means, learn its effects, learn its limitations: bend its power to your will.
- on-demand platform design as a discipline
- social choices
- cede choices to platform creators
- <quote>We embed values into our technologies, and today such values are reflections of Silicon Valley’s techno-centric ethos and funding models.</quote>
- user-interaction designers, a role/
- Arun Sundararajan
- AirBnB, stating services
- eBay, not cited; in another era it was the <Gee-Whiz!/>
- income stability
<quote>shifting pay structures with only a few days’ or no prior notice</quote>
- Earnings maximization, for whom?
Payment minimization, for whom?
<quote>Connections between design choices and earnings are not understood.</quote>
How is any of this different than studying the scheme design underlying any Multi-Level Marketing (MLM) scheme: Amway, Avon, Mary Kay, Tupperware; or generalized life coaching or real estate flippage?The Multiple Listings Service (MLS) contra The Real Estate platforms e.g. Zillow, Redfin, etc.
Sounds very MLM…
- transparency concepts
- the algorithm
- data retention
- people retention
- career ladders
i.e. ladder ranking, a promotion system
On Activism Against The Man
Activism against The Platform occurs outside The Platform,
It occurs on other platforms:
- Google Groups (but not <snide>Google Plus?</snide>)
- “and other social media sites”
Clicky Class Consciousness
Mechanical Turk workers have a separable class consciousness
… just stop, pause and consider that for a minute: Mechanical Turk workers; the class consciousness of Mechanical Turk workers. Yet recall that Mechanical Turk exists because that clicky work can be done at trivial-unto-ephemeral pay rates because it can be; it’s still too expensive get machines to do it..
Something about using “vast amounts of data” as is done by these exemplary products:
skills-model job matching, contracted work
employment law compliance
skills-model job matching, contracted work
Supply & Demand
Something about the effect of surge pricing on congestion
- in a neighborhood (where a neighborhood is a delicate thing)
- within a city (where a city is a robust thing)
Managed Economy, Planning Economics
Something about managed trading in the controlled economy
- Minimum wages allowed,
contra salary caps
- Maximum payments allowed,
contra revenue guarantees
Exemplars of The Design Thinking
Patterns of design, the unctuousness of the UX, the ease of the affordation.
<quote>[those whose] apps are exquisitely designed</quote>
- As [commissioned?] research
- Wherein it is 2015
- Institute for the Future (IFTF)
A Study. That. Shows.
- convenience sample, with snowballing
- people who are working on “platforms”
- the degree of engagement or time spent on platforms
range: passively renting to working full-time
- degree of skill required
range: Uber drivers → HourlyNerd
(United States only)
- San Francisco
- New York
- “and elsewhere”
- Document perspectives
- Immerse ourselves in their vocabulary
- Something about using ethnographic methods to tune the platform to “the people.”
- document the use cases
- document the perspectives
See the concept of the “fiduciary” in the Bitcoin discussions. c.f. Angela Walch
These are but the <ahem>Multi-sided markets</ahem>, yes?
Only two individuals are cited.
- is was a UXer
- opined in The Inmates Are Running the Asylum
- <quote>He is best known as the “Father of Visual Basic”</quote>
- Founder, Cooper, a [design shop]
- design languages
- optimize for usability.
- on-demand work platforms
- Stern School of Business, New York University
- the NEC Faculty Fellow
- Professor of Information, Operations and Management Sciences
- Doctoral Coordinator
- The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism; The MIT Press; 2016-05-13; 256 pages; Amazon:0262034573: kindle: $10, paper: $10+SHT.
- Network effect
- Digital rights management
- Price discrimination
Via: Jimi Wales’ Wiki & Google Search
- Alan Cooper; The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity; Sams of Pearson Education; 1st edition; 2004-03-05: 288 pages; Amazon:0672326140: Kindle: maybe, paper: $30+SHT.