Partnership on AI

Partnership on AI
Uses Responsive Web Design (RWD) so it only “works” on a handset form factor is “mobile first” [scrape-scroll down, which is non-obvious in the officework environment]

Statement of Purpose

<quote>Established to study and formulate best practices on AI technologies, to advance the public’s understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society.</quote>


Tier 1
  • Amazon
  • Apple
  • DeepMind, of Google
  • Google, of Alphabet (GOOG)
  • Facebook
  • IBM
  • Microsoft
Tier 2
Generalizing, they comprise NGOs, Centers, Centres and industry booster clubs.


As, tenets, creed, doctrine, belief, theses; enumerated as eight fourteen (Item Six has seven sub-parts)…

  • Goals to be attained. the <bizpeak>BHAG</bizspeak>.
    as indicated by a directional sense. of the effort-to-be-expended. (EtbE).
  • Values to be held, preferring privileging one value over another.
    as measured in effort-to-be-expended (EtbE).
  • Belief to be held.
  1. [Goal] The greatest good for the greatest number.
    [EtbE] ensure an outcome, like a guarantee.
  2. [Goal] Educate the seekers of the knowledge..
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  3. [Goal] Outreach as dialog and participation.
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  4. [Belief] Something about a broad range of stakeholders.
    [EtbE] a state of being, that such belief is so held.
  5. [Goal] Something about representation in the business community.
    [EtbE] something about “engage with” and a participation metric.
  6. [Concern] Privacy of individuals
    [EtbE] work towards.
  7. [Concern] Security of individuals
    [EtbE] work towards.
  8. [Concern] understanding and respect; a.k.a. “to serve and protect”
    [EtbE] strive.
  9. [Goal] Responsibility to [the data controllers].
    [EtbE] work towards.
  10. [Goal] Control these dangerous and powerful [and important and really really cool] technologies.
    [EtbE]: ensure an outcome, similar to a guarantee.
  11. [Goal] Violate no international laws (“conventions”); violate no human rights.
    [EtbE] oppose, wherein such an opinion is so held.
  12. [Goal[ Do no harm.
    [EtbE] promote, wherein such an opinion is so held.
  13. [Goal] Provenance tracing for system supervision.
    [EtbE] a state of being, that the belief is so held.
    <ahem>This is a system architecture requirement; it does not require a belief system or an attestation to any specific belief.</ahem>
  14. [Goal] Cooperation within the Professions so enumerated as: Scientist, Engineer.
    [EtbE]: Strive.


Dimensions of concern are metaphorically themed as pillars, evoking an image of a Greek temple, whence knowledge came

  1. Safety
  2. Supervision
    enumerated as Fairness, Transparency, Accountability
  3. HCI (Human-Computer Interface))
  4. Labor (the anti-Luddism)
  5. Society (LE, Policy, Regulation, etc.)
  6. Charity
  7. Other


  • Blog cadence as press releases is “about every four months.”
  • They don’t seem to have a position paper [yet].

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As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? | Ad Week

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?; ; In Ad Week (Advertising Week); 2017-09-24.
Teaser: Acquisition of The Weather Company fuels a new division

tl;dr → Watson (a service bureau, AI-as-a-Service) is open for business.


The Weather Company

  • lines of business
    • location-based targeted audiences, delivered to the trade.
    • weather indica, delivered to consumers.
  • 2.2 billion locations/15 minutes
  • Dates
    • WHEN?, Acquisition by IBM
    • 2016-01, new business strategy,
      “AI” as a service (AIaaS)
  • Artificial Intelligence (AI)
  • Cloud Computing
  • Products
    • WeatherFx
    • JourneyFx
  • The Weather Company is a <quote>legacy business<quote> (deprecated).
  • AIaaS is a <quote>cutting-edge advertising powerhouse</quote> (house of power).

Watson Advertising

  • Cognitive Advertising
    • contra Computational Advertising, circa the ‘oughties (2005)
    • something about
      • <buzzzz>transform every aspect of marketing from </buzzz>
      • something about image and voice recognition to big data analysis and custom content.
  • What is it? (What is Watson-as-a-Service?)
    • Count: <quote>dozens</quote>
    • Interfaces
      • API
      • Projects <quote>studio-like</quote>
    • Pricing: <quote>millions of dollars</quote>
    • Structure: four (4) sub-units
  • “<snip/>It’s not been designed to target consumers the same way that Alexa or Siri have been,” attributed to Cameron Clayton.


The 4 pillars of Watson Advertising.
  1. Targeting, Audience construction & activation
  2. Optimization, Bidding & buying
  3. Advertising, Synthesis of copy and creative
  4. Planning, media planning, the buy plan, the execution plan

Audience Targeting

  • the flagship service
  • neural networks
  • scoring users, propensity scoring <quote>based on how likely they are to take an action</quote>
  • towards CPA or CCPV or CPVisit or <more!>
  • Performable on the Weather Company O&O
    • <quote>but on TV, print, radio and other platforms. <quote>
    • Partnerships
      • Cognitiv
      • Equals 3


Bidding Optimization
  • Is too boring for details early in the article.
  • Optimize against brand-specific KPIs.
  • Uses <buzzz>deep learning and neural networks</buzzz>
  • Optimize Cost Per Action (CPA).


  • Badged as Watson Ads and Watson Advertising
  • Services
    • content creation
    • content copywriting
  • Launched: 2016-06.
  • Is merely: nterest-Based Advertising (IBA)
    which in turn is a but regulatory term of art, that covers a wide range of in-trade practices.
  • Sectors, aspirational
    • <fancy>aviation</fancy> (airline ticket booking?)
    • insurance
    • energy
    • finance
  • Cognitive Media Council,
    • a focus group.
    • a user group, “friends & family” of the business.
    • a group of important customers representatives
      <quote>senior-level executives from agencies and brands</quote>
Reference Customers
  • Mirai
  • Prius Prime
  • Benefits
    Attributed to Eunice Kim, Toyota (TMNA), something about…

    • <buzzz>create a one-to-one conversational engagement</buzzz>
    • <buzzz>garner insights about the consumer thought process that could potentially inform our communication strategies elsewhere”</buzzz>
  • the Soup people
  • Something about creative synthesis
    themed as: recipe generation with flu symptoms with location
H&R Block
  • Something about creative synthesis
    themed as: automated robot tax expert, suggest tax deductions.
UM [You and Em]
  • An agency. Off shore? They have a “U.S. CEO” Maybe one of those English Invasion thingies.
  • Refused to name their client.
  • Something about auto dealerships.
  • <quote>meshing Watson data with client stats to analyze metrics across a large number of car dealerships in a way that optimizes ad spend while also checking local inventory to see whether or not it should personalize an ad to someone in that market.<quote>
  • <quote>combination of weather data, Google searches and pollen counts to trigger when media should be bought in various markets.</quote>


  • <quote>AI-powered planning</quote>


Something about a partnership for understanding marketing texts.
Jeremy Fain, CEO and co-founder
Equals 3
Lucy, a product-service-platform.
Something about <quote>to uncover extra insights and research.<quote>

Fairness & Balance


Ogilvy & Mather
  • Honorific <quote>longtime agency<quote> [fof record for IBM].
[Television] campaign, with Bob Dylan.
Synthesis of the trailier for Morgan (a move; genre: science fiction)
Performance, an “analysis” of the stylings of Antoni Gaudi, <quote>inspire an art installation </quote> (what does that mean?)
The “art installation” was exhibited at the Mobile World Congress in Barcelona.

…is quoted
the future is boosted.

  • “AI services”
  • “Big Data services”


  • The people are “afraid” of AI.
  • The people need to be groomed to accept AI.

Ensmoothen & enpitchen the Artificial Intelligence (AI) as…

  • humble
  • friendly
  • ”I’m here to help’ type personality”

Attributed to Lou Aversano, Ogilvy.


James Kisner, Jeffries

Via: James Kisner, A Report, Jeffries, 2017-07.
Jeffries is an opinion vendor in support of an M&A banking operation.
tl;dr → Watson is a failing product-service. <quote>IBM is being “outgunned” in the race…</quote> (yup, he mixed the metaphor).

  • as evidenced in measured job listings at
    Apple had more listings booked thereon than IBM.
  • Customers were interviewed.
    Watson’s performance/price ratio was low (the rate card is very high).
    2016-10, IBM reduced the rate card for API access <quote>by 70 percent</quote>
  • Lots of press
  • Not a lot of monetary results, as evidenced in the quarterly & annual reports.
Joe Stanhope, Gartner

Via: an interview, perhaps;
Gartner Group is an opinion vendor.

  • Too much hype, can be forgiven
  • Gartner runs the Hype Cycle brand
  • Claims: <quote>IBM does seem to be all-in with Watson.<quote> (be nice to hear that from IBM, not as a “hot-take” from a newshour pundit
DemandBase, Wakefield Research

A Report; attributed to “staff”; DemandBase and Wakefield Research

  • A survey,
    • “how do you feel?”
    • Do you “have plans-to …” in the next N months.
  • There are a lot of uncertainties


Training Data
  • Just isn’t there.
  • And … computers can only give answers, it can’t give [pose] questions.
Does it [even] Work?
  • No one knows.
  • Many are nervous.
  • No one wants to be first to fail
    (& be fired for outsourcing their job function to The AI).


  • Einstein, of Salesforce(.com)
  • Sensei, of Adobe
  • Buying operations, Xaxis of WPP
    the “AI” is a “co-pilot” to the trading desk operator; optimization recommendations towards CPM and viewability; North American operations only.
  • others?
    Surely everyone nowadays has some initiative that does “co-pilot”-level decision support to adops.
Research Efforts
  • Amazon
  • Facebook
  • Google
Venture Capital
  • Albert
  • Amenity Analytics
  • LiftIgniter
  • Persado
Amenity Analytics

An exemplar of the smaller-nimbler-smarter clones of the Watson genre.

  • A Watson-type experience, but cheaper
  • Does text mining of press releases
  • Reference customers:
  • A spin-out from some hedge fund, <quote>origins in the hedge fund world</quote>
  • Nathaniel Storch, CEO, Amenity Analytics.
  • <zing!>“Think of it as ‘moneyball’ for media companies,”<zing!>, attributed to Nathaniel Storch.


  • Siri, of Apple
  • Cortana, of Microsoft
  • Now, of Google


  • Lou Aversano, U.S. CEO, Ogilvy & Mather (Ogilvy, O&M).
  • Jordan Bitterman, CMO, Watson (Business Unit), IBM.
    attributed in quoted material aso “earlier this year” (2017?); c.f. Michael Mendenhall
  • Kasha Cacy, U.S. CEO, UM
    UM is an agency.
  • Cameron Clayton,
    • General Manager, Content and IoT Platform, Watson (Business Unit), IBM..
    • ex-CEO, The Weather Company
  • Jacob Colker, “entrepreneur in residence,” The Allen Institute
    …quoted for color, background & verisimilitude.The Allen Institute is a tank for thinkers.
  • Jeremy Fain, CEO and co-founder, Cognitiv.
  • Chris Jacob, director of product marketing, Marketing Cloud, Salesforce(.com).
  • Eunice Kim, media planner, Toyota Motor North America (TMNA).
    …quoted for color, background & verisimilitude.
  • James Kisner, staff, Jeffries.
    …quoted for color, background & verisimilitude.
    Jeffries is an advice shop, like Gartner, but different.
  • Francesco Marconi,
    …quoted for color, background & verisimilitude.

    • strategy manager and AI co-lead, Associated Press
    • visitor, MIT Media Lab
  • Michael Mendenhall, CMO, Watson (BU), IBM.
    announced as CMO in prior press [Ad Week, Marty Swant, 2017-07-07].
  • Sara Robertson, VP of Product Engineering, Xaxis of WPP.
  • Joe Stanhope, staff, Forrester
    …quoted for color, background & verisimilitude.
  • Nathaniel Storch, CEO, Amenity Analytics.
  • Marty Wetherall, director of innovation, FallonFallon is the agency that certain campaign booked on Watson for H&R Block


  • Antoni Gaudi, architect (per civil engineering), citizen of Spain.


In archaeological order, within Advertising Week

Previously filled.

Tech is Public Enemy #1. So Now What? | John Battelle

John Battelle; Tech Is Public Enemy #1. So Now What?; In His Blog, white-labeled as NewCo, centrally-hosted on Medium; 2017-09-10.
Teaser: If tech wants to reverse the crushing tide of negative public opinion, it must start creating public good commensurate with its extraction of private profit.

tl;dr → Agree, perhaps. But it’s not clear to what one is agreeing at all. Whereas the lede is buried; that being the promotion of Richard Florida’s book The New Urban Crisis.
and → Unto the hook of the title: For the sin, The Nostrum. To wit:

  • Enumerate.
  • Confess,
  • Repent,
  • Restitute, reparate.
  • Return.


John Battelle interviewed Richard Florida towards a book promotion.


Richard Florida The New Urban Crisis: How Our Cities Are Increasing Inequality, Deepening Segregation, and Failing the Middle Class—and What We Can Do About It 1st Edition ; Basic Books; 2017-04-11; 336 pages; ASIN:0465079741: Kindle: $18, paper: $12+SHT.


  • Where “tech” is Apple, Amazon, Facebook, Google, and maybe Netflix (rly?).
  • And JB foresaw it in a vision of 2017-01; fair. he also “saw” it in 2011-12, had Microsoft in the cohort, and pitched “The Internet Big Five” as a gushing chronicle-of-the-times, only-time-will-tell honorific of boosterist veneration. indeed though, it’s okay to change one’s mind upon further reflection.
  • Richard Florida is granted 191 words at the end to speak as a threat.
    Whereas Richard Florida has a direct line to Congress.
    Unless his demands are met … something will happen
  • Google Apple Facebook Amazon (GAFA),
    Google Amazon Facebook Apple (GAFA)
  • Facebook Amazon Netflix Google (FANG),
    Facebook Apple Netflix Google (FANG)
  • No Wintel.  The PC Revolution is over O.V.E.R.
    • No Microsoft?
    • No Intel?
Definition: the “tech” is an enumeration
  • Apple → fabless. Purveyors of phones & some laptops.
  • Amazon → Retail reseller. Cloud (billed as a service).
  • Facebook → Entertainment. laid against advertising.
  • Google → Fabless, phone designs. Cloud (billed as a service), Advertising marketplaces.  And 25 other hobbies as “Alphabet.”
  • Netflix → Licensed video entertainment. An Amazon cloud customer.
    …can’t really seriously belong in the class of the first four can it?


  • Uber — a company that proved a perfect exemplar of tech’s most sociopathic characteristics*.
  • <quote>The bro culture long parodied in popular culture proved to be virulently on display at the world’s most valuable startup — misogyny, tone deaf management, winning at all costs, ignorance of social and political consequence.</quote>
  • Everything Store
  • <quote>rapacious and robotic approach to platform capitalism</quote>
  • Amazon’s purchase of Whole Foods
  • Big Tech
  • fake news
  • Russian information ops
  • <quote>They’re extracting — but giving nothing back.</quote>


New bogies for new panics, not the old bogies from old panics…


Anyone that actually makes things out of actual atoms. No one is afraid of companies that fabricate things out of atoms.

  • Industry (even so called “light industry”)
  • Big Defense (denizens of ‘I’ in Military-Industrial Complex)
  • Big Oil
  • Big Food
  • Big Finance, a.k.a. “Wall Street”
  • Big Auto
  • Big Semiconductor
  • Big Telecom
  • Big Blue, a.k.a. IBM
  • Big Mining
  • Big Ads, a.k.a. “Madison Avenue”
  • Big Media, a.k.a. major market television
  • Big Music, a.k.a. “the Record Labels”
  • Big Hollywood, a.k.a. “The Movie Studios”
  • Big Newspaper
  • Big Cable
  • The Diamond Cartel, e.g. de Beers
  • Railroad Trusts
  • Anyone on the Conference Board.
    Remember the “interlocking directorate” research of ‘ago?
  • The QSR, as a self-conscious class.
  • Disney
  • Microsoft
  • Walmart
  • McDonald’s


  • No Japanese conglomerates. Remember MITI-managed organized markets?
  • No European national champions. Remember the ’90s?


In archaeological order, newer outbursts on top, older opinements below…


In His Blog


The publishing pile-on exponentially increasing across 2015, 2016, 2017. There are many more than are presented here. Everyone is sayin’ it, doin’ it; walkin’ the walk, talkin’ the talk. Yet presented here in archaeological order, newer outbursts on top, older opinements below…

Previously filled.

Pre-Conference AdTech Summarization | Gubbins

; Things you should know about AdTech, today; In His Blog, centrally hosted on LinkedIn; 2017-08-30; regwalled (you have to login to linkedin).


Boosterism in front of the trade shows
  • Exchange Wire #ATSL17
  • Dmexco
  • Programmatic IO


  • There be consolidation in the DSP category.
  • There will be more DSPs not less fewer.
  • Owned & Operated (O&O)
  • preferential deals
  • private equity companies
  • party data & a GDPR compliant screen agnostic ID
  • no “point solutions.”
  • Doubleclick Bid Manager (DBM), Google
  • Lara O’Reilly; Some Article; In Business Insider (maybe); WHEN?
    tl;dr → something about how Google DSP DBM guarantee “fraud-free” traffic.
  • Ads.txtAuthorized Digital Sellers, IAB Tech Lab
  • Claimed:
    comScore publishers are starting to adopt Ads.txt

Buy Side

Deal Flow
  • Sizmek acquired Rocket Fuel, (unverified) $145M.
  • Tremor sells its DSP to Taptica for $50M.
  • Singtel acquired Turn for $310M.
No flow, yet
  • Adform
  • MediaMath
  • DataXu
  • AppNexus

Sell Side

  • Header Bidding (HB)
    • Replaces the SSP category
    • <quote>effectively migrated the sell sides narrative & value prop of being a yield management partner to that of a feet on the street publisher re-seller.</quote>
  • QBR (Quarterly Business Result?)
  • Prebid.js
  • With server bidding, too.
  • Supply Path Optimization (SPO)
    • Brian O’Kelley (AppNexus); Article; In His Blog; WHEN?
      Brian O’Kelley, CEO, AppNexus.
    • Article; ; In ExchangeWire; WHEN?
  • Exchange Bidding in Dynamic Allocation (EBDA), Google
The Rubicon Project
a header tag, compatible with most wrappers, no proprietary wrapper, only Prebid.js
Index Exchange
a header tag, compatible with most wrappers, a proprietary wrapper
a header tag that, compatible with many (not ‘most’) wrappers, a proprietary wrapper
a header, compatible with many (not ‘most’) wrappers, a proprietary wrapper (that is better than OpenX’s which is not enterprise grade)
a header tag, compatible with many (not ‘most)’ wrappers, a proprietary wrapper.
  • TrustX
    • with
      • Digital Content Next
      • IPONWEB
      • ANA
    • Something about a transparent marketplace.
  • Something about another supply network
    • German
    • trade press in Digiday
  • No header bidding, yet.
  • Mobile equals Adware (“in app”)
    • but Apps don’t have “browsers.”
    • but App browsers don’t have “pages” with “headers.”
    • though Apps have SDKs (libraries).
  • RTL acquires SpotX
  • <quote>One could argue video is the perfect storm for header bidding, limited quality supply & maximum demand, the ideal conditions for a unified auction…</quote>
Talking Points
  • The industry is currently debating the pros & cons of running header bidding either client or server side (A lot boils down to latency V audience match rates)
  • Google offer their own version of header bidding, this is referred to as EBDA (Exchange Bidding in Dynamic Allocation) and is available to DFP customers.
  • Facebook recently entered header bidding by launching a header tag that enables publishers to capture FAN demand via header bidding on their mobile traffic.
  • Criteo entered header bidding by offering publishers their header tag (AKA Direct Bidder) that effectively delivers Criteos unique demand into the publisher’s header auction, at a 1st rather than cleared 2nd price.
  • Amazon have launched a server to server header bidding offering for publishers that delivers unique demand and the ability to manage other S2S demand partners for the publisher.
Extra Credit
  • <quote>senior AdTech big wigs</quote>
  • programmatic auction process
  • 1st v 2nd price
  • 2nd price was for waterfall
  • 1st price will be for unified (header bidding)

General Data Protection Regulation’ (GDPR)

  • 2018-05
  • Consent must be collected.
  • Will make 2nd party data marketplaces economical.
  • The salubrious effect.
  • Publishers have a Direct Relationship with consumers.
    this is argued as being “better.”
  • Industry choices
    • collect holistic consent
      <quote>one unified [process] of consumer [outreach] rather than one for every vendor</quote>
    • individual vendor consent
      <quote>for every cookie or device ID that flows through the OpenRTB pipes we have spent the last 10 years laying.</quote>

Viewability & Brand Safety

  • IAB
  • MRC

Talking Points

  • Moat was sold to Oracle for reported number of $800M.
  • PE Firm Providence Equity bought a % of Double Verify giving them a reported value of $300M.
  • Integral Ad Science remains independent, for now


  • Telcos have what everybody in AdTech wants:
    • accurate data
    • privacy compliant data
    • scaled data
    • 1st party data.
  • Telcos want what AdTech & publishing companies have:
    • programmatic sell and buy side tools
    • content creation functions
    • distribution at scale.
    • diversification of revenues

Talking Points

  • Verizon buys AOL & Yahoo to form Oath, a publisher, a DSP, a DMP.
  • Telenor buys TapAd, a cross-device DMP-type-thing
  • Altice buys Teads, a streaming video vendor)
  • Singtel buys Turn, a DSP
  • AT&T needs a line in this list; might want to buy Time Warner which is a movie studio, media holding copmany, a cable operator, an old owner of AOL.
Raised $18.75M, Series A. Why?
Raised $20M, through Series B, Why?

Data Management Platform (DMP)

  • Not a pure-play business.
    • A division, not a business.
    • An interface, not a division.
  • Everyone wants to own one.
  • Should DMP’s also be in the media buying business?
  • What are DMP’s doing to stay relevant for a world without cookies?
  • Do DMP’s plan to build or buy device graph features / functions?
  • For platforms that process & model a lot of 1st, 2nd & 3rd party data, how will they be affected by the pending GDPR?
Talking Points
  • Adobe bought Tube Mogul, a video DSP, for $540M (based on information &amp belief).
  • Oracle bought Moat, a verification feature, for $800M
  • Oracle bought Crosswise, a cross-device database, for <unstated/>
  • Salesforce bought Krux, a DMP, FOR $700M

Lotame remains independent, for now

ID Consortium’s & Cross-Device Players

Probabilistic “won’t work”
<quote>The GDPR may make it very difficult for a number of probabilistic methods to be applied to digital ID management.</quote>
Walled Garden
They … <quote>are using their own proprietary cross-screen deterministic token / people based ID that in many cases only works within their O&O environments.</quote>
Universal ID
Is desired. <quote>CMO’s & agencies in the future will not be requesting a cleaner supply chain, but a universal ID (or ID clearing house) that will enable them to manage reach, frequency & attribution across all of the partners they buy from.</quote>
The DigiTrust
<quote>This technology solution creates an anonymous user token, which is propagated by and between its members in lieu of billions of proprietary pixels and trackers on Web pages.</quote>
Claim: “Many” leading AdTech companies are already working with the DigiTrust team. [Which?]
AppNexus ID Consortium
  • Scheme: people-based ID.
  • Launch: 2017-05
  • Trade Name: TBD
    • Index Exchange
    • LiveRamp
    • OpenX
    • Live Intent
    • Rocket Fuel
  • Adbrain
  • Screen6
  • Drawbridge



  • Blockchain is slow, too slow, way too slow
    Blockchain can handle 10 tps.
  • Does not work in OpenRGB
    • New York City
  • Some Q&A; In AdExchanger
    tl;dr → interview of Dr Boris WHO?, IPONWEB; self-styled “the smartest man in AdTech and he concurs”

Artificial Intelligence

  • Is bullshit.
  • c.f.(names dropped)
    • Deepmind
    • Boston Dynamics


  • DOOH
  • Audio
  • Programmatic TV
  • Over The Top (OTT)
  • MarTech != AdTech

Previously filled.

Roundup on Onavo Protect VPN used to inform Facebook UX, M&A | Houseparty contra Bonfire, On This Day contra Timehop

In archaeological order…

tl;dr → Onavo is a VPN. Facebook snoops the traffic on it to grok trends. Trends highlights cause cloned features in Facebook UX or deal flow at Facebook M&A.

  • The Washington Post piece goes broad to illustrate the pattern across a wide range of business lines and a long time span.
  • The Wall Street Journal (WSJ) piece goes deep to focus on travel log: group video chat with Facebook’s attempt to acqui-hire Houseparty prior to the launch of Bonfire in 2017-Q4 (“in the Fall”).


  • Onavo
    • Onavo Protect
    • Tel Aviv, Israel
  • Science
    • a startup studio, an incubator, a venture capital shop.
    • Los Angeles.
  • Meerkat
  • Verto Analytics
    • sourced the DAU factoids.
    • Hannu Verkasalo, CEO
  • Sensor Tower.
    • sourced the app popularity factoids
  • Bonfire, Facebook

The Four Dominant Companies

  • Apple
  • Google Alphabet
  • Amazon
  • Facebook



The Misdirection

Onavo does not not state its affiliation with Facebook in T&C on stores.
This is positioned as a sort of misdirective cloaking to consumers. It allows Facebook to observe nominally the VPN traffic flowing over “its” wires.

The Subsumption

Facebook competitor apps become tabs in the Facebook UX.

  • Event scheduling
    Cloning: Meetup
  • Fundraising
    Cloning: Kickstarter, GoFundMe
  • Messaging (WattsApp)
    Cloning: SMS
  • Marketplace
    Cloning: Craigslist
  • Meal delivery
    Cloning: Grubhub, Seamless, Caviar, Postmates.
  • Photo memorabilia (On This Day)
    Cloning: Timehop, Dropbox, Google Drive, iPhone camera (on box?)

The Pattern


  • Quidsi of
  • Something contra Blue Apron


  • Instagram
  • WhatsApp
  • Something contra Snap’s Snapchat.

Google Alphabet

  • Waze for (Google) Maps
  • Something contra Snap’s Snapchat.



  • an app
  • cloned by Facebook


  • an app
    • casual small-group chat by video.
    • Like, but different
      • Meerkat
      • (Google) Hangouts
      • “everyone” has a teen-focused group chat.…
    • Cultures (both)
    • The promotion page uses Flash.
      <snide>Are you kidding me?  In 2017?</snide>
    • Something about a kerfluffle with a change in the Terms & Conditions (T&C)
  • Launched
    • 2016-02.
    • as Life on Air Inc.; renamed Houseparty
  • Location
    • San Francisco, CA
    • Some warehouse; around SOMA
  • Founders
    • Ben Rubin,
      • age 29
    • Sima Sistani
      • age 38
    • Itai Danino
      • exists
  • Funders
    • Greylock Partners

      • Josh Elman, with board representation
    • Sequoia

      • Mike Vernal, with board representation
      • $50M
      • 2016?
  • Staff
    • Employees
      • 25
      • “30% increase” since “then” in 2016.
    • Kinshuk Mishra
      • vice president of engineering, Houseparty
      • ex-Spotify AB
      • hired 2016


  • “Don’t be too proud to copy” attributed to Mark Zuckerberg, Facebook via a leaked memo; in The Wall Street Journal (WSJ).

Attributed to The Washington Post.

  • <quote>acebook is able to glean detailed insights about what consumers are doing when they are not using the social network’s family of apps, which includes Facebook, Messenger, WhatsApp and Instagram</quote>
  • <quote>Facebook’s use of Onavo is partly borne of need. Because Google and Apple, for instance, control the operating systems in which many apps live, they have access to huge amounts of information about how consumers use their apps. Facebook is more limited. It knows what consumers do within its own apps, and it knows about behavior on apps that work with Facebook — such as for sign-in credentials. Onavo, on the other hand, helps Facebook’s expanding ambitions by offering near real-time access to information about what users do while Onavo is active in the background. Onavo sends anonymized data to Facebook on what apps consumers have installed, how frequently they open those apps, how long they linger inside them, and the sequence throughout the day of consumers’ app usage — information that functions as an early-detection system on whether an app is gaining popularity, according to the people familiar with the company’s activities. This information can be far more valuable, and be available earlier, than waiting for an app or feature to publicly take off.</quote>
  • <quote>Onavo was used to detect the popularity outside the United States of the messaging service WhatsApp, which Facebook purchased for $19 billion in 2014, several months after the Onavo acquisition, according to the people familiar with the company’s activities</quote>

Attributed ot The Wall Street Journal (WSJ)

  • <quote>Facebook uses an internal database to track rivals, including young startups performing unusually well, people familiar with the system say. The database stems from Facebook’s 2013 acquisition of a Tel Aviv-based startup, Onavo, which had built an app that secures users’ privacy by routing their traffic through private servers. The app gives Facebook an unusually detailed look at what users collectively do on their phones, these people say.</quote>
  • <quote>Mr. Elman says he is encouraged that Bonfire is a stand-alone app and that Facebook hasn’t been particularly successful with those. But, he says, if Facebook figures out how to integrate the power of Houseparty “into a property that I’m already using 10 times a day, that would scare the crap out of me.”</quote>
    but that’s sorof the point of launching Bonfire as a separable MVP.


In alphabetical order…

  • Jeffrey P. Bezos
    • CEO, Amazon
    • owner, The Washington Post.
  • Itai Danino
    • founder, Houseparty
    • not featured, quoted, pictured.
  • Josh Elman
    • partner, Greylock Partners
    • investor, director, Houseparty
    • ex-product manager, Facebook.
  • Scott Heiferman, chief executive,
  • Alfred Lin, partner, Sequoia.
  • Kinshuk Mishra
    • vice president of engineering, Houseparty
    • ex-Spotify AB
  • Roger McNamee
    • founder, Elevation Partners
    • claims on Facebook & Google,
      • reminds us of his prescience as evidenced in his early contribution credit.
      • regret on his early contribution as such participation is no longer politic:
        I helped create the Google-Facebook monster — and I’m sorry; Roger McNamee; an oped; In USA Today; 2017-08-08.
        Teaser: ‘Brain hacking’ Internet monopolies menace public health, democracy, writes Roger McNamee.
  • Peter Pham, co-founder, Science (a vc boutique).
  • Scott Sandell
    • managing partner, New Enterprise Associates
    • ex-product manager, Windows 95, Microsoft.
    • quoted for color, background & verisimilitude;
      a confessional testifying to illegal, abusive & predatory aggressive M&A tactics from “back in the day.”
  • Fidji Simo, “head” of “video efforts”, Facebook.
  • Sima Sistani
    • founder, Houseparty
    • age 38
    • featured, quoted, pictured.
  • Scott Stern
    • professor, management, Massachusetts Institute of Technology (MIT)
    • quoted for color, background & verisimilitude.
      testification that an early exit is good for the investors & good for the founders, and something vague about <quote>might be at the expense of a more competitive landscape</quote>
  • Ben Rubin
    • founder, Houseparty
    • age 29
    • featured, quoted, pictured.
  • Rick Webb, CEO, Timehop.
  • Hannu Verkasalo, CEO, Verto Analytics
  • Mike Vernal
    • partner, Sequoia
    • investor, director, Houseparty
    • ex-”executive,” Facebook.
  • Mark Zuckerberg, CEO, Facebook


The Washington Post

  • Some, surely; they went broad.
  • <quote>Facebook declined to comment but noted [some platitudes]</quote>
  • Not so obviously sourced on deep background & pure gossip & rumor.

The Wall Street Journal

  • <quote>says a person familiar with the contacts.</quote>
  • <quote>Rubin and Elman declined to discuss details of the conversations.</quote>
  • <quote>the person says. Facebook said Ms. Simo declined to comment.</quote>




  • the prominent venture capital firm
  • the investment firm
  • the startup studio
  • the venture-capital firm


  • is nimble
  • forces the best entrepreneurs to be more creative


  • tech giants (contra media giants)
  • Silicon Valley is dominated by a few titans
  • libertarian-leaning Silicon Valley

Previously filled.

Answer #2 to Homework Assignment Week 2, PDV-91: Collect a signal, prepare & present


In the domain of advertising technology (adtech) in an daround media merchandising, advertising marketplaces, media delivery and audience measurement. In and among the platforms: SSP, DSP, EX.


As a story-line whereas in 2027 …

  • All data in and around “adtech” and “martech” is available on a blockchain system (side chain, state channel, etc.) somewhere.
  • Some of it is transparent, some of it is not, depending upon the commercial needs. This is implemented at the blockchain level. And yet, there is CALEA-type “LE Intercept” built in at all levels in the system, so nothing is really secret, just hidden.
  • Blockchain for persistent irrevocable
    • Consumer identity and profiles (data about a person)
      like TV Everywhere but more so.
    • Supply quality & availability (who publishes what; generalized Deal ID)
    • Demand availability (advertisers).
  • The “main chain” is used for slowly-changing dimensions: property records, incorporations, major collaboration deals
  • The side channels (state channels) are used to record individual trades.

In archaeological order…

Analysis Framework


See Evolution of the Web (animated)

There is some generalized unhappiness with how things are in the adtech industry.  The changes are in and around the 3-5 year echo of the adtech investment boom of 2013-2016 (being that the funding rounds from that era are now petering out).  c.f. LUMA Partners LUMAscape presentations.

Also, whereas The Blockchain is magic pixie dust, there will be lots of experimentation to determinie if it can be reliably used for anything at all beyond money laundering, drug trading and speculation.

There are  legitimate use cases where a slow global ledger would be warranted.  These areas are already being addressed by industry trade groups with data sharing activities; e.g. Trustworthy Accountability Group (TAG).
Always and ever thus.
Because of techno-determinism, the Inevitibility concept; because it can be done with the technology at hand in 2017, it will be done..
  • The technology might tnot work; there is so much hype nowadays that few are listening to the prudence signals.
    • Blockchain is indicated only when a “general public ledger” between semi-adversarial commercial traders is in place.  It is not clear that adtech matches this use model.  There are significant use cases in media trading where secrecy is warranted.  The markets are in fact opaque for a commercial reason.
    • Blockchain does not scale.  Ad trading, as an industry, runs 1T (one trillion) trades per month nowadays, at a micropayment level “a ten thousanth of a cent”  The systems that are built to support this are SOX-compliant and run live money.  they are global and warehouse scale.
    • The online entertainment industry is always one software release away from obviating much of the commercial and technical architecture.  c.f.  Apple ad blocking (in Safari), Google ad blocking (in Chrome); Mozilla ad blocking (Firefox).
  • Data regulation construal and response (e.g. GDPR) is unknown.
  • Convergence of broadcast linear Television and OTT; the “go video” apps (go99, Fox Sports Go, etc.) would modify the marketplace structures back to the “Walled Gardens” scenario where free & open trading of consumer attention was not possible; consumers would be “captured” by the verticals media companies.



  • Skill 4 (collect): references (above)/.
  • Skill 5 (forecast)
  • Skill 6 (positive Imagination)
  • Skill 7 (shadow Imagination)


Is Silicon Valley in Another Bubble … and What Could Burst It? | Vanity Fair

Is Silicon Valley in Another Bubble … and What Could Burst It?; In Vanity Fair; 2015-09-01.
Teaser: With the tech industry awash in cash and 100 “unicorn” start-ups now valued at $1 billion or more, Silicon Valley can’t escape the question. Nick Bilton [opines]

tl;dr → yes, anything or nothing

  • yes it is a bubble
  • it could pop at any time
    • cessation of QE could pop it
    • or anything else at all
    • or it could deflate slowly

only time will tell.


  • Written for an east-coast audience.
  • Cares
    Silicon Valley vs Rest of Country

    • Silicon Valley
      • is it a bubble?
    • Elsewhere
      • Deflategate
      • Obamacare
  • Nick Bilton
    • New York Times
    • Moves to San Francisco (“the bay area”) in 2011


  • tweets
  • press releases
  • cocktail party conversations
  • hearsay
  • prudent judgement
  • books; e.g. Boombustology, 2011


  • Too much money
  • Federal Reserve
  • Quantitative Easing

For color, background & verisimilitude

  • Christopher Thornberg
    • Christopher Thornberg, Founding Partner of Beacon Economics, LLC, a research boutique.
    • claim: predicted 2007 (subprime mortgage) crash.
    • <quote>The whole world is awash with money</quote>
  • An unnamed CEO
    • vignette about deriving the $1B out of thin air (making it up).
    • <quote>One successful venture capitalist told me that he recently met with a unicorn that was seeking a new round of funding.</quote>, three levels of unsourced anonymity.
  • Instacart
    • vignette about restricting access to the prospectus & financials
    • unsourced.
  • Noah Smith
    • assistant professor, finance, Stony Brook University.
    • Noah Smith, Bloomberg
    • Noahpinion, a blog
    • <quote>the danger is not that we’re in a tech bubble but rather that we’re in an “everything bubble,” in which any one of these events could be the domino that makes it all fall down.</quote>, attributed from comments in 2015-07.


  • The Nouveau Riche 250 (TNR250)
    • Facebook IPO winners
  • Buildings
    • Apple headquarters, “The Spaceship”
    • Google campus, update
    • Salesforce tower, 415 Mission Street, San Francisco; 1,070 feet.
  • Vikram Mansharamani; Boombustology: Spotting Financial Bubbles Before They Burst; Wiley, 1st edition; 2011-03-08; 272 pages.; kindle: $16, paper: $20+SHT.
    Vikram Mansharamani, lecturer, Yale
  • Compensation
    • Stories of improbable pay packages are recited.
    • Quoted, for color, background & verisimilitude
      • Jana Rich, founder of Rich Talent Group.
  • Burning Man
    • Stories of improbable conspicuous luxury are recited
    • The Celebrity CEOs go to Burning Man
      • “Billionaires’ Row”
      • “Sherpas”
        • wait staff
        • <quote>waiting on tech elite at a three-to-one ratio.</quote>
    • Names dropped
      [employees from the companies now attend Burning Man]

      • Airbnb
      • Dropbox
      • Facebook
      • Google
      • Twitter
      • Uber
  • Celebrity Meet & Greet Events
    • recruiting invites for workers (“entrepreneurs”)
    • Exemplars
      • Richard Branson’s Necker Island
      • Four Seasons in Punta Mita, Mexico
      • a pub crawl through Dublin with Bono.


colorful & biting.

<quote>And then, toward the end of his reassuring soliloquy, the ANDREESSEN HOROWITZ sign fell from the wall and landed on the floor with an ominous thud. As the investors looked on, some partners in the Rosewood ballroom laughed awkwardly. Others did not seem so amused.</quote>, attributed to Nick Bilton, who represents that he experienced this.

<quote>“The biggest of all losers will be anyone who has borrowed money to invest in private companies, You were stupid. You blew it. You lost. That simple.”</quote>, attributed to Mark Cuban.

<quote>There’s also a precocious indicator some economists refer to as the Prostitute Bubble, where the filles de joie flock to increasingly frothy markets.</quote>, attributed to Nick Bilton [which economists?]

<quote>“You know there’s a bubble, when the pretty people show up.”</quote>, attributed to General Cultural Knowledge.

<quote> “SF tech culture is focused on solving one problem: What is my mother no longer doing for me?”</qoute>, attributed to a tweet.

Names Dropped

For color, background & verisimilitude

  • Sir Norman Foster, Apple campus
  • Bjarke Ingels & Thomas Heatherwick, Google campus
  • Bentley
  • Tesla
  • Caviar
  • DoorDash
  • Instacart
  • Luxe
  • Lyft
  • Munchery
  • Postmates
  • Shyp
  • Sidecar
  • Slack
  • SpoonRocket
  • Sprig
  • Square
  • TaskRabbit
  • Tinder
  • Uber
  • Washio
  • Amazon
    • Amazon Fresh
  • Apple
  • Facebook
  • Google
    • Google Express
  • LinkedIn
Venture Capital
  • Andreessen Horowitz (A16z)
  • Draper Fisher Jurvetson
  • Greylock Partners
  • Sequoia Capital
  • Singapore Investment Corporation
  • Tiger Global Management, NY
[Industry] Market Research Boutiques
  • Bloomberg
  • Capital IQ
  • CB Insights
  • McKinsey & Co.
  • National Venture Capital Association.
  • Michael Arrington, <quote>once a nexus of power in Silicon Valley</quote>
  • Mark Cuban, internet personality, sold to Yahoo, $5.7 billion, 2001.
  • Bill Gurley, a partner, Benchmark Capital.
  • Aileen Lee, founder, Cowboy Ventures, coined “unicorn,” “unicorpse.”
  • Scott Kupor, managing partner, A16z
  • Roger McNamee, co-founder, Elevation Partners
  • Mitt Romney, ex-Governor, MA
  • Sand Hill Road, Menlo Park.
  • Rosewood Hotel, Menlo Park.

Via: backfill.

Compendium on Ad Blocking in Advertising Age through 2015-09-05

IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits; ; In Advertising Age; 2015-09-04.
Teaser: Trade Org Has Held Two Summits This Summer to Map a Course of Action


  • Interactive Advertising Bureau (IAB)
  • A Summit Meeting, New York City, 2015-07-09.
  • PageFair, Adobe
    tl;dr → that same report is endlessly recited unquestioningly
    The 2015 Ad Blocking Report: The Cost of Ad Blocking; PageFair with Adobe; 2015-08-09; 17 pages; landing, previously noted.
  • Causality
    • Flash is deprecated
    • HTML5 is promoted
    • Viewability metrics cause blocking be measured & managed.


  • make better ads
  • publishers ask consumers to pull shields down
  • lockout [publishers refuse to serve consumers who wear adblock]
  • litigation [c.f. an application of the DMCA]
  • countermeasures [technical means, via suppliers]
  • paywalls
  • native advertising



  • PageFair
  • Secret Media
  • Sourcepoint
  • Yavli


for color, background & verisimilitude

  • Scott Cunningham
    • senior VP, IAB
    • general manager, [IAB] Technology Lab.
  • David Moore
    • President, WPP Digital
    • Chairman, Xaxis

Via: backfill.

How Digital-Native Publishers Are Dealing With Ad Blocking, , 2015-09-03.
Teaser: Mic, Quartz, Vox Media Turn to Branded Content, Tech Platforms’ Apps


  • BuzzFeed
  • Mic
  • Quartz
  • Vox Media
  • Ad Block Plus
  • Countermeasures
    • advertorials
    • branded content
    • custom branded content
    • native advertising
    • promotional placements
    • sponsorships
  • Distribution [contra running The Portal]
    • Apple News
    • Facebook Instant Articles
    • Flipboard
  • Dean Murphy
  • Exemplar
    • a page at Mic with the story of the renaming of Mt McKinley to Denali
    • work performed by Ad Age staff
    • [very confusing, read carefully] <quote>When Ad Age checked out Mic’s aforementioned Denali article using an iPhone’s Safari browser, the ad-carrying page weighed in at 4.11 megabytes, which is 1.51 megabytes heavier than the ad-free desktop version but 14.59 megabytes lighter than the ad-full desktop page.</quote>.
    • Tabulation
      Safari iOS iPhone ad-carrying 4.11 MB
      Safari OS/X Mac (Laptop) ad-free 2.60 MB
      Safari OS/X Mac (Laptop) ad-full 18.70 MB


for color, background & verisimilitude

  • Chris Altchek, CEO, Mic
  • Jim Bankoff, CEO, Vox Media
  • Joy Robins, seinor VP-global revenue and strategy, Quartz

TV Networks Confront Ad Blockers Erasing Their Commercials Online, , 2015-08-31.
Teaser: CBS Blocks the Blockers While Fox Explores Friendlier Ad Models


  • ABC
  • Fox
  • Hulu
  • NBC
  • Universal
  • Ad Block
  • Chrome
  • streaming episodes of TV shows delivered off of web sites.
  • CBS Interactive
  • several “declined to comment”


for color, background & verisimilitude

  • Eric Franchi, co-founder, Undertone
  • Joe Marchese, president-advanced ad products, Fox Networks Group; ex-founder TrueX (acquired by Fox 2014-12).
  • David Morris, chief revenue officer, CBS Interactive

Ad Blocking Is a Growing Problem. What’s the Fix?, , , 2015-06-19.
Teaser: Publishers Including CBS Interactive, Forbes, DailyMail Weigh Their Options


  • Eyeo
  • factoids are recited
  • UC browser
    • built-in ad blocking
    • 500M consumers
    • Regional popularity
      • India
      • China,
  • Maxthon Browser
    • built-in ad blocking
    • partnership with Ad Block Plus
    • 120M consumers
  • “I love my audience, but fuck you, ad blockers — 20% of my revenue is gone.” attributed to Mike Germano, Vice
  • Interactive Advertising Bureau (IAB)
  • Interested in solutions
    • CBS Interactive
    • Daily Mail
    • Forbes
    • Vice
  • Have paid off Ad Block (Eyeo)
    • Amazon
    • Google
    • Microsoft
  • Native advertisers
    • BuzzFeed
    • Outbrain
  • Fremium, paywall, subscriptions
    and more so: behind the paywall they still have ads

    • The New York Times (NYT)
    • Pandora
    • Spotify
    • The Wall Street Journal (WSJ)
    • YouTube


  1. Pay the Ad Blockers
  2. Go Native
  3. Ask Consumers for Sympathy
  4. Block Content From Consumers Who Use Ad Blockers [The Nuclear Option]
  5. Fremium Model


for color, background & verisimilitude

  • Ben Barokas, founder, Sourcepoint
  • Sean Blanchfield, CEO, PageFair
  • Scott Cunningham, IAB
  • Mike Germano, Chief Digital Officer, Vice [Media]
  • Dax Hamman, senior VP-business development and product, Rubicon Project.
  • Jason Kint, CEO, Digital Content Next (a trade booster)
  • David Morris
    • chief revenue officer, CBS Interactive
    • chairman, Interactive Advertising Bureau (IAB)
  • Jon Steinberg, CEO, DailyMail
  • Ben Williams, director, communications & operations, Eyeo

Publishers Watch Closely as Adoption of Ad Blocking Tech Grows, , 2015-02-15.
Teaser: IAB Says It Is a Growing Problem


  • Ad Block Plus
  • ClarityRay,
  • bought by Yahoo
  • IAB Annual Leadership Meeting
  • Claimed to have paid off Ad Block Plus (Eyeo)
    • Amazon
    • Google
    • Microsoft


for color, background & verisimilitude

  • Mark Addison, press relations, Ad Block Plus
  • Eric Franchi
    • co-founder, Undertone
    • board member, IAB
  • Mark Howard, chief revenue officer, Forbes.
  • Serge Matta, CEO, comScore
  • David Morris, Chairman, IAB
  • Mike Zaneis, exec VP-public policy and general counsel, IAB


What you don’t know about Internet algorithms is hurting you | Washington Post

What you don’t know about Internet algorithms is hurting you. (And you probably don’t know very much!); Caitlin Dewey; In The Washington Post; 2015-03-23.

tl;dr => entertainment uses algorithms, algorithms are bad



In archaeological order, newer more derivative works on top, older original matieral down below


The branded concepts of the activism


Pantheon of the activists, cited
  • Eli Pariser
    attributed as an activist
  • Christian Sandvik
    attributed as a communications researcher
  • Zeynep Tufekci
    attributed as a sociologist



This is just a silly & transparent ploy to make a connection to a non-technical audience.  Everyone can relate to Important Art.

Progression: Triptych

OkCupid Compatibility CalculationHello WorldVia: backfill

Deep Links, continued


Recent & Definitive


  • Deep links as an SEO practice for “regular web sites” [not treated]
  • Deep links pointing into Appware/Adware on storebought applications (i.e. “mobile,” on a phone or tablet).

Roundup of the Genre

How Mobile Is Eating The World | Benedict Evans, Enders Analysis at Business Insider

Benedict Evans (Enders Analysis); How Mobile Is Eating The World; In Business Insider; 2013-11-17.


  • Lots of up-and-to-the-right.
  • Irrelevance of Microsoft
  • Scale at Samsung
  • Scale at Apple
  • Tablets
  • Post-PC Vision
  • Four Horsemen
    • Google
    • Apple
    • Facebook
    • Amazon
  • Chinese Android is not Android
  • WebKit Everywhere
  • Smartphones are inherently social
    • address book
    • photo library
    • push notifications
    • home screen, task switcher
    • switching apps is easy
  • Unbundling Functions vs Unbundling Friends
  • Cards as Content Packets
  • Social as Discovery
  • Tablet Trends
  • Open Questions
    • What is the identity platform
    • Watch: protocols-and-services


  • The state of PCs
  • Smartphones are exploding
  • More mobile growth coming
  • The future is mobile
  • The world is 2017
  • Growth in emerging markets
  • Fundamental change
  • Fundamental change in scale
  • Fundamental change in use
  • What does mass mobile internet use really mean? From this…
  • … to this
  • Industry scale
  • Polarisation of manufacturers
  • The irrelevance of Microsoft
  • Scale at Samsung…
  • and scale at Apple
  • Very different products
  • Apple sticking to the high end?
  • Glass is eating the world
  • Tablets overtaking PCs
  • Tablet market splitting
  • iPad dominates use everywhere
  • Two distinct ‘tablet’ markets
  • Tablet [is] dynamic quite different to smartphones
  • Tablet [is] dynamic quite different to smartphones, continued
  • Blurring definitions
  • Tablets in 2013
  • Still lots of unknowns
  • ‘Four horsemen’ driving the agenda
  • Ecosystem sizes
  • Reach != value
  • (Chinese Android isn’t Google)
  • Geographic variation
  • Ecosystem is the key leverage point
  • People like apps
  • Mobile platform wars over?
  • Speed of innovation?
  • Different focus for innovation
  • App engagement
  • Self-selection
  • Ecosystem cohorts
  • Ecosystem cohorts?
  • Future of Android
  • Mobile social scale
  • Mobile social scale, continued
  • Children’s use of messaging
  • Smartphones are inherently social, unlike the desktop web
  • People happily abandon history, 3x slides
  • Facebook is one of many
  • Facebook is doing well on mobile
  • Half of DAUs are mobile-only
  • Is the mobile opportunity so big that it doesn’ matter to Facebook if it isn’t dominant?
  • Unbundling
  • The Aggregation Cycle
  • Unbundling Facebook
  • Unbundling functions or unbundling friends?
  • Mobile social is still in flux
  • There’s money in stickers
  • The next opportunity is creating the next platform
  • Cards as content packets – social as discovery
  • Two trends for mobile content
  • Again, all this is in flux
  • Broader uncertainty and opportunity
  • Blurring boundaries

Via: backfill

Breaking for Commercials: Characterizing Mobile Advertising | Vallina-Rodriguez, Shah, Finamore, Grunenberger, Haddadi, Papagiannaki, Crowcroft

Narseo Vallina-Rodriguez, Jay Shah, Alessandro Finamore, Yan Grunenberger, Hamed Haddadi, Konstantina Papagiannaki, John Crowcroft; Breaking for Commercials: Characterizing Mobile Advertising; In Proceedings of the 2012 ACM Internet Measurement Conference (IMC ’12); 2012; 14 pages.


Mobile phones and tablets can be considered as the first incarnation of the post-PC era. Their explosive adoption rate has been driven by a number of factors, with the most signifcant influence being applications (apps) and app markets. Individuals and organizations are able to develop and publish apps, and the most popular form of monetization is mobile advertising.

The mobile advertisement (ad) ecosystem has been the target of prior research, but these works typically focused on a small set of apps or are from a user privacy perspective. In this work we make use of a unique, anonymized data set corresponding to one day of traffic for a major European mobile carrier with more than 3 million subscribers. We further take a principled approach to characterize mobile ad traffic along a number of dimensions, such as overall traffic, frequency, as well as possible implications in terms of energy on a mobile device.

Our analysis demonstrates a number of inefficiencies in today’s ad delivery. We discuss the benefits of well-known techniques, such as pre-fetching and caching, to limit the energy and net work signalling overhead caused by current systems. A prototype implementation on Android devices demonstrates an improvement of 50% in terms of energy consumption for offline ad-sponsored apps while limiting the amount of ad related traffic.



How Google, Yahoo!, Apple, Facebook, and Amazon track you | Baynote

Baynote; Big Brother is a Technology Company; In Their Blog; 2013-06-25?


  • <irony><quote>Baynote provides personalized customer experience solutions for multi-channel retailers.</quote></irony>; 1st sentence in the blog post.
  • <quote>We do this by observing shopper search terms, behavior and context  <snip/></quote>; they do this by monitoring search terms.


Via backfill


Via: BayNote

Via: VentureBeat

Confirmed: Amazon uses DNS-based geolocation for Amazon Prime Instant Video

Whereas we’ve had problems even contacting the main Amazon ecommerce site ( without going through “proper geolocated routes” …  Here is someone who has had problems (and resolved it) when taking online services from Amazon.
Reference: Editor (notbrainsurgery); Amazon Instnat Video, Comcast and Google DNS; In His Blog entitled Not Brain Surgery; 2012-11-07.