Many experts say lack of trust will not be a barrier to increased public reliance on the internet. Those who are hopeful that trust will grow expect technical and regulatory change will combat users’ concerns about security and privacy. Those who have doubts about progress say people are inured to risk, addicted to convenience and will not be offered alternatives to online interaction. Some expect the very nature of trust will change.
Exchange Bidding in Dynamic Allocation (EBDA), Google
The Rubicon Project
a header tag, compatible with most wrappers, no proprietary wrapper, only Prebid.js
a header tag, compatible with most wrappers, a proprietary wrapper
a header tag that, compatible with many (not ‘most’) wrappers, a proprietary wrapper
a header, compatible with many (not ‘most’) wrappers, a proprietary wrapper (that is better than OpenX’s which is not enterprise grade)
a header tag, compatible with many (not ‘most)’ wrappers, a proprietary wrapper.
Digital Content Next
Something about a transparent marketplace.
Something about another supply network
trade press in Digiday
No header bidding, yet.
Mobile equals Adware (“in app”)
but Apps don’t have “browsers.”
but App browsers don’t have “pages” with “headers.”
though Apps have SDKs (libraries).
RTL acquires SpotX
<quote>One could argue video is the perfect storm for header bidding, limited quality supply & maximum demand, the ideal conditions for a unified auction…</quote>
The industry is currently debating the pros & cons of running header bidding either client or server side (A lot boils down to latency V audience match rates)
Google offer their own version of header bidding, this is referred to as EBDA (Exchange Bidding in Dynamic Allocation) and is available to DFP customers.
Facebook recently entered header bidding by launching a header tag that enables publishers to capture FAN demand via header bidding on their mobile traffic.
Criteo entered header bidding by offering publishers their header tag (AKA Direct Bidder) that effectively delivers Criteos unique demand into the publisher’s header auction, at a 1st rather than cleared 2nd price.
Amazon have launched a server to server header bidding offering for publishers that delivers unique demand and the ability to manage other S2S demand partners for the publisher.
<quote>senior AdTech big wigs</quote>
programmatic auction process
1st v 2nd price
2nd price was for waterfall
1st price will be for unified (header bidding)
General Data Protection Regulation’ (GDPR)
Consent must be collected.
Will make 2nd party data marketplaces economical.
The salubrious effect.
Publishers have a Direct Relationship with consumers.
this is argued as being “better.”
collect holistic consent
<quote>one unified [process] of consumer [outreach] rather than one for every vendor</quote>
individual vendor consent
<quote>for every cookie or device ID that flows through the OpenRTB pipes we have spent the last 10 years laying.</quote>
Viewability & Brand Safety
Moat was sold to Oracle for reported number of $800M.
PE Firm Providence Equity bought a % of Double Verify giving them a reported value of $300M.
Integral Ad Science remains independent, for now
Telcos have what everybody in AdTech wants:
privacy compliant data
1st party data.
Telcos want what AdTech & publishing companies have:
programmatic sell and buy side tools
content creation functions
distribution at scale.
diversification of revenues
Verizon buys AOL & Yahoo to form Oath, a publisher, a DSP, a DMP.
Telenor buys TapAd, a cross-device DMP-type-thing
Altice buys Teads, a streaming video vendor)
Singtel buys Turn, a DSP
AT&T needs a line in this list; might want to buy Time Warner which is a movie studio, media holding copmany, a cable operator, an old owner of AOL.
Raised $18.75M, Series A. Why?
Raised $20M, through Series B, Why?
Data Management Platform (DMP)
Not a pure-play business.
A division, not a business.
An interface, not a division.
Everyone wants to own one.
Should DMP’s also be in the media buying business?
What are DMP’s doing to stay relevant for a world without cookies?
Do DMP’s plan to build or buy device graph features / functions?
For platforms that process & model a lot of 1st, 2nd & 3rd party data, how will they be affected by the pending GDPR?
Adobe bought Tube Mogul, a video DSP, for $540M (based on information & belief).
Oracle bought Moat, a verification feature, for $800M
Oracle bought Crosswise, a cross-device database, for <unstated/>
Salesforce bought Krux, a DMP, FOR $700M
Lotame remains independent, for now
ID Consortium’s & Cross-Device Players
Probabilistic “won’t work”
<quote>The GDPR may make it very difficult for a number of probabilistic methods to be applied to digital ID management.</quote>
They … <quote>are using their own proprietary cross-screen deterministic token / people based ID that in many cases only works within their O&O environments.</quote>
Is desired. <quote>CMO’s & agencies in the future will not be requesting a cleaner supply chain, but a universal ID (or ID clearing house) that will enable them to manage reach, frequency & attribution across all of the partners they buy from.</quote>
<quote>This technology solution creates an anonymous user token, which is propagated by and between its members in lieu of billions of proprietary pixels and trackers on Web pages.</quote>
Claim: “Many” leading AdTech companies are already working with the DigiTrust team. [Which?]
tl;dr → a metaphor for an ambivalent relationship with the technical platforms upon which all things depend. Writ large into the relationship with the supply chain that we do not control and is inimical to our interests..
Digital technologies, commonly referred to as cyber systems, are a security paradox: Even as they grant unprecedented powers, they also make users less secure. Their communicative capabilities enable collaboration and networking, but in so doing they open doors to intrusion. Their concentration of data and manipulative power vastly improves the efficiency and scale of operations, but this concentration in turn exponentially increases the amount that can be stolen or subverted by a successful attack. The complexity of their hardware and software creates great capability, but this complexity spawns vulnerabilities and lowers the visibility of intrusions. Cyber systems’ responsiveness to instruction makes them invaluably flexible; but it also permits small changes in a component’s design or direction to degrade or subvert system behavior. These systems’ empowerment of users to retrieve and manipulate data democratizes capabilities, but this great benefit removes safeguards present in systems that require hierarchies of human approvals. In sum, cyber systems nourish us, but at the same time they weaken and poison us.
The first part of this paper illuminates this intertwining. The second part surveys the evolution of strategies to achieve greater cybersecurity. Disadvantaged by early design choices that paid little attention to security, these strategies provide some needed protection, especially when applied collectively as a coordinated “defense in depth.” But they do not and never can assure comprehensive protection; these strategies are typically costly, and users will commonly choose to buy less security than they could obtain because of the operational, financial or convenience costs of obtaining that security.
Three other factors, discussed in Section V, amplify cyber insecurity. First, the cyber domain is an area of conflict. Cyberspace is adversarial, contested territory. Our adversaries (including criminals, malevolent groups and opposing states) co-evolve with us. The resulting ecosystem is not static or stable. Second, the speed of cyber dissemination and change outpaces our recognition of problems and adoption of individual and societal safeguards to respond to them. Protective actions are likely to continue to lag behind security needs. Third, in cyberspace America confronts greater-than customary limits to U.S. government power because of the global proliferation of cyber capabilities, cyber attackers’ ability to remain outside the United States even while operating within the country’s systems and our likely inability, over the long term, to avoid technological surprise. Two-thirds of a century of technological dominance in national security matters has left the United States intuitively ill-prepared for technology competitions that it probably will not continue to dominate and in which there is a high likelihood of surprise.
What then is to be done? The concluding part of this paper does not attempt to recapitulate or evaluate efforts now extensively debated or in progress. It focuses instead on recommending initiatives that deserve fresh attention from U.S. government decision-makers. These include:
Articulate a national security standard defining what it is imperative to protect in cyberspace. The suggested standard is: “The United States cannot allow the insecurity of our cyber systems to reach a point where weaknesses in those systems would likely render the United States unwilling to make a decision or unable to act on a decision fundamental to our national security.” A more stringent standard may later be in order, but this standard can now secure a consensus, illuminate the minimum that the United States needs to do and therefore provide an anvil against which the nation can hammer out programs and priorities.
Pursue a strategy that self-consciously sacrifices some cyber benefits in order to ensure greater security for key systems on which security depends. Methods for pursuing this strategy include stripping down systems so they do less but have fewer vulnerabilities; integrating humans and other out-of-band (i.e., non-cyber) factors so the nation is not solely dependent on digital systems; integrating diverse and redundant cyber alternatives; and making investments for graceful degradation. Determining the trade-offs between operational loss and security gain through abnegating choices will require and reward the development of a new breed of civilian policymakers, managers and military officers able to understand both domains.
Recognize that some private-sector systems fall within the national security standard. Use persuasion, federal acquisition policies, subsidy and regulation to
apply the abnegating approach to these systems. While doing this, reflect an appreciation of the rapidity of cyber change by focusing on required ends while avoiding specification of means. Refrain from regulating systems that are not critical.
Bolster cyber strategic stability between the United States and other major nation-states by seeking agreement on cyber constraints and confidence-building measures. As an early initiative of this kind, focus on buttressing the fragile norm of not using cyber as a means of physical attack between China, Russia and the United States.
Evaluate degradation in the sought-after certainties of mutually assured destruction (MAD) as a result of uncertainties inherent in cyber foundations for nuclear command, control and attack warning. If we are moving to a regime of mutually unassured destruction (MUD), suggest to China and Russia that we are all becoming less secure. Then pursue agreements that all parties refrain from cyber intrusions into nuclear command, control and warning systems.
Map the adversarial ecosystem of cyberspace in anthropological detail with the aim of increasing our understanding of our adversaries and our own incentives and methods of operation.
Use the model of voluntary reporting of near-miss incidents in aviation to establish a data collection consortium that will illuminate the character and magnitude of cyber attacks against the U.S. private sector. Use this enterprise as well to help develop common terminology and metrics about cybersecurity.
Establish a federally funded research and development center focused on providing an elite cyber workforce for the federal government. Hire that workforce by cyber competition rather than traditional credentials, and promote, train, retain and assign (including to the private sector) that workforce by standards different from those currently used in federal hiring.
Onavo does not not state its affiliation with Facebook in T&C on stores.
This is positioned as a sort of misdirective cloaking to consumers. It allows Facebook to observe nominally the VPN traffic flowing over “its” wires.
Facebook competitor apps become tabs in the Facebook UX.
The promotion page uses Flash.
<snide>Are you kidding me? In 2017?</snide>
Something about a kerfluffle with a change in the Terms & Conditions (T&C)
as Life on Air Inc.; renamed Houseparty
San Francisco, CA
Some warehouse; around SOMA
Josh Elman, with board representation
Mike Vernal, with board representation
“30% increase” since “then” in 2016.
vice president of engineering, Houseparty
“Don’t be too proud to copy” attributed to Mark Zuckerberg, Facebook via a leaked memo; in The Wall Street Journal (WSJ).
Attributed to The Washington Post.
<quote>acebook is able to glean detailed insights about what consumers are doing when they are not using the social network’s family of apps, which includes Facebook, Messenger, WhatsApp and Instagram</quote>
<quote>Facebook’s use of Onavo is partly borne of need. Because Google and Apple, for instance, control the operating systems in which many apps live, they have access to huge amounts of information about how consumers use their apps. Facebook is more limited. It knows what consumers do within its own apps, and it knows about behavior on apps that work with Facebook — such as for sign-in credentials. Onavo, on the other hand, helps Facebook’s expanding ambitions by offering near real-time access to information about what users do while Onavo is active in the background. Onavo sends anonymized data to Facebook on what apps consumers have installed, how frequently they open those apps, how long they linger inside them, and the sequence throughout the day of consumers’ app usage — information that functions as an early-detection system on whether an app is gaining popularity, according to the people familiar with the company’s activities. This information can be far more valuable, and be available earlier, than waiting for an app or feature to publicly take off.</quote>
<quote>Onavo was used to detect the popularity outside the United States of the messaging service WhatsApp, which Facebook purchased for $19 billion in 2014, several months after the Onavo acquisition, according to the people familiar with the company’s activities</quote>
Attributed ot The Wall Street Journal (WSJ)
<quote>Facebook uses an internal database to track rivals, including young startups performing unusually well, people familiar with the system say. The database stems from Facebook’s 2013 acquisition of a Tel Aviv-based startup, Onavo, which had built an app that secures users’ privacy by routing their traffic through private servers. The app gives Facebook an unusually detailed look at what users collectively do on their phones, these people say.</quote>
<quote>Mr. Elman says he is encouraged that Bonfire is a stand-alone app and that Facebook hasn’t been particularly successful with those. But, he says, if Facebook figures out how to integrate the power of Houseparty “into a property that I’m already using 10 times a day, that would scare the crap out of me.”</quote>
but that’s sorof the point of launching Bonfire as a separable MVP.
In alphabetical order…
Jeffrey P. Bezos
owner, The Washington Post.
not featured, quoted, pictured.
partner, Greylock Partners
investor, director, Houseparty
ex-product manager, Facebook.
Scott Heiferman, chief executive, Meetup.com.
Alfred Lin, partner, Sequoia.
vice president of engineering, Houseparty
founder, Elevation Partners
claims on Facebook & Google,
reminds us of his prescience as evidenced in his early contribution credit.
quoted for color, background & verisimilitude;
a confessional testifying to illegal, abusive & predatory aggressive M&A tactics from “back in the day.”
Fidji Simo, “head” of “video efforts”, Facebook.
featured, quoted, pictured.
professor, management, Massachusetts Institute of Technology (MIT)
quoted for color, background & verisimilitude.
testification that an early exit is good for the investors & good for the founders, and something vague about <quote>might be at the expense of a more competitive landscape</quote>
featured, quoted, pictured.
Rick Webb, CEO, Timehop.
Hannu Verkasalo, CEO, Verto Analytics
investor, director, Houseparty
Mark Zuckerberg, CEO, Facebook
The Washington Post
Some, surely; they went broad.
<quote>Facebook declined to comment but noted [some platitudes]</quote>
Not so obviously sourced on deep background & pure gossip & rumor.
The Wall Street Journal
<quote>says a person familiar with the contacts.</quote>
<quote>Rubin and Elman declined to discuss details of the conversations.</quote>
<quote>the person says. Facebook said Ms. Simo declined to comment.</quote>
Lee Rainie, Janna Anderson; Code Dependent: Pros and Cons of the Algorithm Age; 2017-02-08; 87 pages; landing.
Teaser: Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment.
tl;dr → there be dragons; this is an important area; the future is at stake; the alarum has been sounded; there are seers who can show us the way. In their own words.
Teaser: Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment/
Pew Research Center of the Pew Charitable Trusts
Imagining the Internet Center at Elon Univesity
<ahem>the Singularity enthusiasts … .</ahem>
Algorithms will continue to spread everywhere
Good things lie ahead
Humanity adn human judgement are lost wwhen data nad predictive modeling become paramount
Biases exist in algorithymically-organized systems
algorithmic categorizations deepen divides
Unemployment will rise
The need grows for algorithmic literacy, transparency and oversight.
<snicker>Artificial Intelligence (AI)</snicker>
black-box nature [of]
Aneesh Aneesh, Stanford University.
Peter Diamandis, CEO, XPrize Foundation.
Shoshana Zuboff, Harvard.
Jim Warren, activist.
Terry Langendoen, expert, U.S. National Science Foundation.
Patrick Tucker technology editor at Defense One,.
Paul Jones, clinical professor at the University of North Carolina-Chapel Hill and director of ibiblio.org.
David Krieger, director of the Institute for Communication & Leadership IKF,.
Galen Hunt, partner research manager at Microsoft Research NExT,.
Alf Rehn, professor and chair of management and organization at Åbo Akademi University in Finland,.
Andrew Nachison, founder at We Media,.
Luis Lach, president of the Sociedad Mexicana de Computación en la Educación, A.C.
Frank Pasquale, professor of law, University of Maryland.
Jeff Jarvis, reporter.
Cindy Cohn, executive director at the Electronic Frontier Foundation,.
Bernardo A. Huberman, senior fellow and director of the Mechanisms and Design Lab at HPE Labs, Hewlett Packard Enterprise.
Marcel bullinga, expert.
Michael Rogers, principal, Practical Futurist.
Brian Christian, Tom Griffiths.
Deloitte Global (anonymous contributors).
Barry Chudakov, founder and principal at Sertain Research and StreamFuzion Corp.
Stephen Downes, staff, National Research Council of Canada,.
Bart Knijnenburg, assistant professor in human-centered computing at Clemson University.
Justin Reich, executive director at the MIT Teaching Systems Lab.
Dudley Irish, tradesman (a coder).
Ryan Hayes, owner of Fit to Tweet,.
Adam Gismondi, a visiting scholar at Boston College.
Susan Etlinger, staff, Altimeter Group.
Chris Kutarna, fellow, Oxford Martin School.
Vintno Cert, Internet Hall of Fame, vice president and chief internet evangelist at Google:.
Cory Doctorow, writer, computer science activist-in-residence at MIT Media Lab and co-owner of Boing Boing.
Jonathan Grudin, Microsoft.
Doc Searls, director, Project VRM, Berkman Center, Harvard University,.
Marc Rotenberg, executive director of the Electronic Privacy Information Center.
Richard Stallman, Internet Hall of Fame, president of the Free Software Foundation.
David Clark, Internet Hall of Fame, senior research scientist at MIT,.
Baratunde Thurston, Director’s Fellow at MIT Media Lab, ex-digital director of The Onion.
Anil Dash, pundit.
John Markoff, New York Times.
Danah Boyd (“danah boyd”), founder, Data & Society, an advocacy group.
Henning Schulzrinne, Internet Hall of Fame, professor at Columbia University,.
Amy Webb, futurist and CEO at the Future Today Institute.
Jamais Cascio, distinguished fellow at the Institute for the Future.
Mike Liebhold, senior researcher and distinguished fellow at the Institute for the Future,.
Ben Shneiderman, professor of computer science at the University of Maryland,.
David Weinberger, senior researcher at the Harvard Berkman Klein Center for Internet & Society.
Cathy O’Neil; Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy; Crown; 2016-09-06; 272 pages; Amazon:0553418815: $16+SHT.
The great existential challenges facing the human species can be traced, in part, to the fact that we have underdeveloped discursive practices for thinking possible worlds ‘out loud’, performatively and materially, in the register of experience. That needs to change. In this dissertation, a methodology for ‘experiential scenarios’, covering a range of interventions and media from immersive performance to stand-alone ‘artifacts from the future’, is offered as a partial corrective. The beginnings of aesthetic, political and ethical frameworks for ‘experiential futures’ are proposed, drawing on alternative futures methodology, the emerging anti- mediumist practice of ‘experience design’, and the theoretical perspective of a Rancièrian ‘politics of aesthetics’. The relationships between these three domains — futures, design, and politics — are explored to show how and why they are coming together, and what each has to offer the others. The upshot is that our apparent binary choice between unthinkable dystopia and unimaginable utopia is a false dilemma, because in fact, we can and should imagine ‘possibility space’ hyperdimensionally, and seek to flesh out worlds hitherto supposed unimaginable or unthinkable on a daily basis. Developed from early deployments across a range of settings in everyday life, from urban guerrilla-style activism to corporate consulting, experiential scenarios do not offer definitive answers as to how the future will look, or even how it should look, but they can contribute to a mental ecology within which these questions may be posed and discussed more effectively than ever before.
A [better] mental ecology in which [futures] questions may be posed and discussed.
(thinking) out loud
(thinking) performatively and materially
the register of experience
artifacts from the future
alternative futures methodology
experience designthe emerging anti- mediumist practice of)
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As futures practice strives towards greater effectiveness, the foresight and design fields are in the process of discovering, learning from and remixing with each other. This paper offers a case study of an experiential futures/design fiction project co-created with workshop participants at the inaugural Emerge festival, an explicitly futures-themed hybrid arts and science event staged at Arizona State University in the city of Phoenix in 2012. The People Who Vanished was a live intervention, via performance and associated artifacts created for the occasion, reflecting on a possible future for the Phoenix area. The workshop’s compressed timeline prompted the authors to create for participants a basic framework for producing experiential scenarios. That framework, further elaborated here as the Experiential Futures Ladder, is offered as a conceptual model for scaffolding experiential scenarios and design fiction going forward. Some implications for the foresight field of this multi-scalar mode of thought, as well as of the experiential turn more broadly (towards design, media, games and performance) are outlined.
Emerge, a festival
Arizona State University
a live performance
Experiential Futures Ladder
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Candy, S. (2008). Memoriam. The Sceptical Futuryst. . (blog post) html.
Candy, S. (2009). The unthinkable and the unimaginable: why futures and design are getting married. The Sceptical Futuryst. . (blog post/video ﬁle) html
Candy, S. (2010). The futures of everyday life. University of Hawaii at Manoa, Department of Political Science. . (doctoral dissertation) Scribd.
Candy, S. (2013). Time Machine/Reverse Archaeology: create an experience or artifact from the future. In B. Chloe (Ed.), Seventy-two assignments: the foundation course in art and design today (pp. 28–30).Paris: PCA Press.
Candy, S. (2014). Experiential futures: stepping into OCADU’s time machine? The Futurist, 48(5), 34–37.
Candy, S. (2015). The thing from the future. In A. Curry (Ed.), The APF methods anthologyLondon: Association of Professional Futurists.
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Brand: Positive Platforms
<quote>platforms that not only maximize profits for their owners but also provide dignified and sustainable livelihoods for those who work on them, plus enrich society as a whole — is one of the most urgent tasks we are facing today</quote>
The “results” of the Study. That. Shows.
Should there be minimum wages
What should the minimum be? Even for the Mechanical Turk clicky HITS?
People working on platforms should be able to own the products of their work and their reputation histories, and carry them from platform to platform.
<pull-quote>All of my portfolio links are broken now, and I don’t think people can find me anymore.<pull-quote>How has this been solved via intellectual property law the entertainment industry? For music, For film, etc.?
The Platforms organizations are newbies; they don’t know The Detente.
The formal organizations have the detente after the (centuries of) labor violence and legal decisioning;
The Platforms using the contractor-cum-employee scheme does not follow The Detente.
Cannot negotiate with an algorithm.
Sure you can, to stretch the anthropomorphic negotiation metaphor, the same way a sailor negotiates with the wind to sail towards it. Study it, learn its means, learn its effects, learn its limitations: bend its power to your will.
on-demand platform design as a discipline
cede choices to platform creators
<quote>We embed values into our technologies, and today such values are reflections of Silicon Valley’s techno-centric ethos and funding models.</quote>
user-interaction designers, a role/
AirBnB, stating services
eBay, not cited; in another era it was the <Gee-Whiz!/>
<quote>shifting pay structures with only a few days’ or no prior notice</quote>
Earnings maximization, for whom?
Payment minimization, for whom?
<quote>Connections between design choices and earnings are not understood.</quote>
How is any of this different than studying the scheme design underlying any Multi-Level Marketing (MLM) scheme: Amway, Avon, Mary Kay, Tupperware; or generalized life coaching or real estate flippage?The Multiple Listings Service (MLS) contra The Real Estate platforms e.g. Zillow, Redfin, etc.
Sounds very MLM…
career ladders i.e. ladder ranking, a promotion system
On Activism Against The Man
Activism against The Platform occurs outside The Platform,
It occurs on other platforms:
Google Groups (but not <snide>Google Plus?</snide>)
“and other social media sites”
Clicky Class Consciousness
Mechanical Turk workers have a separable class consciousness
… just stop, pause and consider that for a minute: Mechanical Turk workers; the class consciousness of Mechanical Turk workers. Yet recall that Mechanical Turk exists because that clicky work can be done at trivial-unto-ephemeral pay rates because it can be; it’s still too expensive get machines to do it..
Something about using “vast amounts of data” as is done by these exemplary products:
skills-model job matching, contracted work
employment law compliance
skills-model job matching, contracted work
Supply & Demand
Something about the effect of surge pricing on congestion
in a neighborhood (where a neighborhood is a delicate thing)
within a city (where a city is a robust thing)
Managed Economy, Planning Economics
Something about managed trading in the controlled economy
Minimum wages allowed,
contra salary caps
Maximum payments allowed,
contra revenue guarantees
Exemplars of The Design Thinking
Patterns of design, the unctuousness of the UX, the ease of the affordation.
<quote>[those whose] apps are exquisitely designed</quote>
Alan Cooper; The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity; Sams of Pearson Education; 1st edition; 2004-03-05: 288 pages; Amazon:0672326140: Kindle: maybe, paper: $30+SHT.
Blockstack Unveils A Browser For The Decentralized Web; Laura Shin; In Forbes; 2017-05-15.
tl;dr → <quote>Tuesday, at the main blockchain industry conference, Consensus, one of the companies working on this new decentralized web, Blockstack, which has $5.5 million in funding from Union Square Ventures and AngelList cofounder Naval Ravikant, released a browser add-on that enables that and more.<snip/>The add-on enables a browser to store the user’s identity information by a local key on the consumer’s device.</quote>; Ryan Shea, cofounder.
Everyone has something here.
Bluetooth LE (BLE)
Something about mesh networking
Something about the standard being released “summer 2017.”
J. K. Peterson; Introduction to Surveillance Studies; CRC Press, 1st edition; 2012-10-12; 416N pages; ISBN:9781466555099; Amazon:1466555092: Kindle: sortof, $80(rental), paper: $34+SHT; CRC.
Yves-Alexandre de Montjoye, Jordi Quoidbach, Florent Robic, Alex (Sandy) Pentland; Predicting Personality Using Novel Mobile Phone-Based Metrics; In: A.M. Greenberg, W.G. Kennedy, N.D. Bos (editors) Social Computing, Behavioral-Cultural Modeling and Prediction as Proceedings of Social Computing, Behavioral (SBP 2013), Lecture Notes in Computer Science, vol 7812; 2013; paywalls:Springer, ACM. Previously filled.
POSS (Post Open Source Software)
defined as: if everything is on GitHub, then who needs licenses?
Was this ever amplified?
Certainly it is facially incorrect and facile.
Rob Horning; Sock of Myself, an essay; In Real Life Magazine; 2017-05-17
tl;dr → riffing on happiness, Facebook. Is. Bad. Q.E.D. R.D. Laing , The Divided Self,; John Cheney-Lippold’s We Are Data; Donald Mackenzie.
Candy, S. and Dunagan, J. (2016). Designing an Experiential Scenario: The People Who Vanished. In Futures. Separately noted.
a student of history
a mindreader, of others mental models.
a flexible thinker
a master of situations
an engineer of experiences
a fastidious documentarian
a willing collaborator
For futures studies to impact mainstream culture and contribute to civilisation-scale “social foresight” it must be capable of bridging the “experiential gulf” between abstract possible futures, and life as it is directly apprehended in the embodied present. Some suggestions are offered for core skills and sensibilities to be cultivated by futurists in order to engage the experiential register.
gulf of foresight
Experiential Futures Ladder
Candy, S. (2010). The Futures of Everyday Life. University of Hawaii at Manoa.
Candy, S. (2015). The Thing from the Future. In: Curry (Ed.). The APF Methods Anthology. APF.
Candy, S. and Dunagan, J. (2016). Designing an Experiential Scenario: The People Who Vanished. In Futures.
Dator, J. (1993). From Future Workshops to Envisioning Alternative Futures. Hawaii Research Center for Futures Studies.
Dator, J. (1996). Futures Studies as Applied Knowledge. In Slaughter (Ed.). New Thinking for a New Millennium. Routledge.
Jungk, R. and Mullert, N. (1987) Future Workshops. Institute for Social Inventions.
Ramos, J. (2006). Consciousness, culture and the communication of foresight. In Futures.
Slaughter, R. A. (1996). Futures Studies: From Individual to Social Capacity. In Futures.
Voros, J. (2008). Integral Futures: An approach to futures inquiry. In Futures.
Amy Helen Margaret Greyson; Making the Futures Present, report ocadu:1441, Master of Design in Strategic Foresight and Innovation; OCAD University; 2016-12 (2017-02-14); 193 pages; CC BY-NC-SA 4.0. About: OCAD U is an art, design and media university in Canada.
This research explores personal experiential futures in the creation of a new technique for helping an individual to envision a preferred future for himself or herself living in complex global futures.
“Making the Futures Present” is the prototype of a proposed personal futures technique that begins by exploring ‘the world out there’ before ‘the inner world’. By the end of a three-phase interview cycle each participant receives a personalized high-fidelity prototype. That artifact or experience intentionally provokes the participant’s perception of the expected future. The proposed technique employs concepts from experiential futures, ethnographic futures research and prototyping processes. This technique is described in this paper step by step with images from every stage of the process. The paper includes a literature review of evolving foresight practices that locating this technique in personal futures, a growing area of interest. The paper refers to comparable narrative therapy practices and other disciplines that can be useful references in the evolution of this technique. Outcomes from this research, by way of participant statements and supporting theory, yield various insights for the development of this technique and why this concept is necessary now.
Table of Contents
My View of Our Story
A New Story about our Future Self
From Purpose to Preferred Futures
Background to Personal Futures
The Intention Behind the Approach
A Proposal for Futures Practice
The Proposed Technique
Locating Making the Futures Present in Time
A Futures History Lesson
Personal Foresight Frameworks and Methodologies
Comparable Practices in Social Science
The Emergence of Personal Futures
Examples of Personal Futures Projects
The Design of Making the Futures Present
Ethnographic Futures Research
A Human-centred Approach
Characteristics of Making the Futures Present
Other Disciplines of Envisioning a Preferred Future
The Importance of Making the Futures Present
The Importance of Personal Futures for Individuals
Three Myths and One Truism
The Importance of Personal Futures in Society
Making the Futures Present Technique
The Research Method
Approval for the Research
The Participant’s Journey
1: Generating Scenarios
2: Generating Prototypes
3: Generating a High-Fidelity Prototype
The Process for Designing the Final High-fidelity Prototype
The Follow-up Interview07
The Evolution of the Interview Protocol09
The Experiential Futures Ladder
Giving Participants the Fabricated Futures Present
Evaluating Making the Futures Present
Might Making the Futures Present help someone to create a new personal future narrative?
An Optimal Outcome
Indicators of Success
Opportunities and Challenges for the Technique
From Apathy to Action
A limitation of the proposed approach
In Response to the Research Question
In Response to the Sub-questions
A final summary
Appendix A: Formal Steps of the Proposed Technique
Appendix B: Three Case Studies
Appendix C: Participants
Appendix D: Participant Feedback
Appendix E: Consent forms
Appendix F: Introductory Script at the Start of the First Interview
tl;dr → how to run advanced product development to incorporate focus group feedback.
Map → document.
Multiply → a metaphor, as such.
Mediate → build (model, mock up, prototype)..
Mount → test.
EXF = EF + XF
Ethnographic Futures (EF) and when does as “Research” (EFR)
Experiential Futures (XF)
Ethnographic Experiential Futures (EXF)
<quote ref=”that“> Ethnographic Futures is more descriptive; looking for what’s present but often hidden in people’s heads. Experiential Futures is more creative; rendering these notional possibilities visible, tangible, immersive and interactive, externalising and concretising representations of them for closer inspection and deeper discussion.</quote>
Ethnographic Futures Research (EFR)
from [Textor 1989] unavailable, only two pages anyway.
Another term for non-diegetic sound is commentary sound.
Diegesis is a Greek word for “recounted story”
The film’s diegesis is the total world of the story action
Greyson, Making the Futures Present
Candy & Dunagan, Foundfutures Chinatown
Textor, Ethnographic Futures Research
Kornet, Causing an Effect
Foundfutures, a “guerilla futures” performance
He, Himself; Ethnographic Experiential Futures; In His Blog entitled the sceptical futuryst; 2017-06-23.
(no title case and he use precedes his year system with a zero, e.g. 02017, to convey that the work was done in octal on computers in the medieval times circa 1039 BCE a Long Now-type ten-thousand year calendar).
Babbles Dr, In Peace Corps Worldwide, 2013-01-04. busted.
tl;dr → Robert B. Textor,a course at Stanford with Bob Johansen, IFTF, “in the late 1970s.”
Foresight into cultural anthroppology (CA); CA into forsight
Definition: <paraphrase>EFR is a research and learning tool for an an individual to actively cultivate the art of anticipation.</paraphrase> Textor 1995 busted.
Body Area Networks are commonplace and diverse, but with different rules and affordances in different parts of the world.
Can privacy be possible here?
Can you ever be alone in this world?
What risks might you run seeking to be by yourself?
Republic of Scotland
“back in the day” was the Age of Anonymous.
A trip abroad is explained:
arrival with external passports,
sightseeing internal passports,
health care emergency is sketched,
a return to home and safety is completed.
Connection, determinism: technologies are built to be connected.
Who owns that connection?
Who controls the off switch?
body-area networks are called “selfies”
<quote>Although the information is private, it may still be accessible by families, by governments, or by the device manufacturers</quote> (anyone but you, anyone but the person sitting next to you?)
Earthquake swarm of on the Hayward Fault in 2024.
Demonstrations, Sao Paolo, 2038-04.
Is it possible that the best outcome might be if nobody controls the off switch?
Personal Area Network Devices and Accessories — PANDAs
Like a FitBit, but more so.
Girlfriend Isabella — “Izzy.”
Shared feelings across telecom.
She dies in a car.
Would you get rid of it?
The sibling who holds the featurephone that contains the last SMS being typed when she crashed into the car in front of her. [cite?]
In archaeological order (newer matieral on top, older material below)
Credential to Panhandle
A bold economic theory on why panhandlers should act more like registered charities; Leslie Albrecht; In MarketWatch; 2017-07-24; separately noted.
Teaser: Giving money to others boosts our happiness, but only when we know we’re making an impact
tl;dr → a license to panhandle validated with a bluetooth beacon+iOS+Cloud; appware entitled GiveSafeSamaritan, is in market now (Apple only). roles: supplicant, samaritan, supplier; It’s a scrip scheme, yet whither AML & KYC?
Themes: renter’s mindset, family phone plan, no privacy, plausible deniability within cultural socialization, always interviewing, hourly work, unscheduled work, loss of control, no physical space; <vignette>bosses require video evidence you are sick so carry an Android because the cameras are plausibly bad enough you can fake it; never carry an iPhone, they “just work” and will rat you out.</vignette>
Gina Pell (The What) Meet the Perennials; In Her Blog, hoisted on Medium; 2016-10-19; separately filled.
Teaser: Because age ain’t nothin’ but a number
Gina Pell is Content Chief, The What, a blog.
tl;dr → Perennials are early-to-mid-career, mid-to-upper-affluence, substantially childlessfree (pre-, post-, bychoice-, anti-), educated, cosmopolitan, coastal, suburban-to-urban, but not urban; and most importantly consumerist in mindset; a.k.a. they are Creative Class “professional” types.
Perennial Millennials → a group of generationally agnostic individuals, equally committed to seeking out societal solutions, who respect the ability and intelligence of future generations to guide, be guided, and even ignore the follies of the previous generation.
Quibbling on dates, it appears that Nick Graham uttered Perennial Millennial a quarter prior to Gina Pell’s The Perennials, but the latter presentation got the attentive press cycle.
Angel Wilkinson, Roland Kupers; The Essence of Scenarios: Learning From the Shell Experience; Amsterdam University Press; 2014-02-18; 185 pages; Amazon:9089645942; kindle: $36, paper: $30+SHT. Separately noted.
Youth Mode: A Report on Freedom | K-Hole, Box 1824
Report #4 – Youth Mode: A Report on Freedomamong Greg Fong, Sean Monahan, Emily Segal, Chris Sherron, Dena Yago of K-HOLE, BOX 1824 (creative agencies, cultural knowers, trend seers); 2013-10. 40 pages, 35 of content; as noted, circa 2013-10-31.
Phil Lapsley; Exploding The Phone: The Untold Story of the Teenagers and Outlaws Who Hacked Ma Bell
Grove Press, New York; 2013-02-05; 450 pages; Amazon:B009SAV5W0; Kindle: $10, paper: $5+SHT.
Data is the New Oil
Is Data The New Oil?; Perry Rotella; In Forbes; 2012-04-02.
<quote>CNBC Squawk Box segment, “The Pulse of Silicon Valley,” host Joe Kernan posed the question, “What is the next really big thing?” to Ann Winblad, the legendary investor and senior partner at Hummer-Winblad. Her response: “Data is the new oil.”</quote>
<quote>Personal data is the new oil of the Internet and the new currency of the digital world.</quote>
William H. Whyte; The Organization Man; Simon & Schuster; 1957-07-30; 448 pages; Amazon:B01JXQDBZ2; paper: $12+SHT, Kindle: no (ahem, no of course not, they didn’t have Kindle e-readers or DRM in 1957, you had to read paper, but that didn’t stop ‘em, they knew how to read back in those days. I digress.); University of Pennsylvania Press; revised edition; Amazon:0812218191: Kindle: $15, paper: $10+SHT.
The Man in the Gray Flannel Suit
Sloan Wilson; The Man in the Gray Flannel Suit; Some Publisher; 1955; Da Capo Press; 4 edition; 2002-10-23; 288 pages; Amazon:1568582463: Kindle: $11, paper: $2+SHT.