Tom Insel is “The Smartphone Psychiatrist” at Mindstrong Health | The Atlantic

Tom Insel is “The Smartphone Psychiatrist” promoting his employer ‘Mindstrong’;
David Dobbs; In The Atlantic; 2017-07.

tl;dr → a promotion of Mindstrong Health, announcing $14M in funding today
tl;dr → a hagiogaphy of Dr. Thomas Insel, its public face.


Mindstrong Health Raises $14 Million in Series-A Funding; press release; 2017-06-15.
Teaser: Founding team includes the former Director of the National Institute of Mental Health, Dr. Tom Insel, and former Director of the National Cancer Institute, Dr. Richard Klausner

Tom Insel
  • Mindstrong, startup, Palo Alto, CA
  • Product Manager (Director?), Verily (the ‘V’ in the Alphabet pantheon as Google’s “health” hobby).
  • (ex-)National Institute of Mental Health (NIMH).
  • other institutions in the article.
Mindstrong Health

See below


  • Diagnostic and Statistical Manual of Mental Disorders (DSM)
  • Verily of Google
    Mountain View, CA
  • Tom Insel
    • one of four brothers
    • curriculum vitae in the article
    • Pleasanton, CA
  • H. Herbert Insel
    • father of Tom Insel
    • an eye surgeon
    • Dayton, OH
  • clomipramine
  • OCD
  • prairie-vole
  • Insel, Wang, and Young
  • biology vs environment, teach the controversy (nature vs nurture)
  • Thomas Insel; Towards a New Understanding of Mental Illness; TED Talk, 2013.


<quote>The force they hope to harness is the power of daily behavior, trackable through smartphone use, to reflect one’s mental health. As people start to slide into depression, for instance, they may do several of the following things easily sensed by a phone’s microphones, accelerometers, GPS units, and keyboards: They may talk with fewer people; and when they talk, they may speak more slowly, say less, and use clumsier sentences and a smaller vocabulary. They may return fewer calls, texts, emails, Twitter direct messages, and Facebook messages. They may pick up the phone more slowly, if they pick up at all, and they may spend more time at home and go fewer places. They may sleep differently. Someone slipping toward a psychotic state might show similar signs, as well as particular changes in syntax, speech rhythm, and movement.</quote>


<quote>Psychiatry has always struggled to be taken seriously as a science. By the 1980s, the field seemed especially lost. Its best drugs were from the 1950s and ’60s. Most of its hospitals, their failings made infamous by works such as Sylvia Plath’s The Bell Jar and Ken Kesey’s One Flew Over the Cuckoo’s Nest, had been closed. Talk therapy, which often works, but by psychobiological pathways painfully difficult to discern, was frequently lampooned. For these and other reasons, including its penchant for savage infighting, psychiatry in the ’70s was “a collection of diverse cults rather than a medical science,” as Melvin Sabshin, a onetime medical director of the American Psychiatric Association, later put it. </quote>

<quote>A therapist, the joke goes, knows in great detail how a patient is doing every Thursday at 3 o’clock.>/quote>



the two components necessary to any approach to mental-health care—assessment

  1. collection and analysis of “data”
    • self-attested by the patient
    • logged by the phone
  2. intervention
    • informal social
    • medical support, inpatient
    • medical support, outpatient

prime, an app

  • prime → (Personalized Real-time Intervention for Motivation Enhancement
  • Danielle Schlosser
    • a clinical psychologist
    • recruited to Verily from the psychiatry department at UC San Francisco by Thomas Insel
    • developed prime. a monitoring app, for an outpatient’s phone
  • Concept
    Social proof to the cohort that they are all “normal” people who are able to “function.”
  • Applicable
    • people ages 14 to 30
    • recently diagnosed with schizophrenia
  • Feature-Function

    1. modeled on Facebook
      i.e. a circle of ‘friends’
    2. connecting people so they can turn to one another for help, perspective, and affirmation.
    3. reading material → set of motivational essays, talks, and interactive modules
      [which] guide with decisions and review dilemmas common among the membership.
    4. monitoring & alerting → spotting emerging crises and responding with peer, social-service, and clinician support.


Mindstrong Health

  • co-founders
    • Richard Klausner
    • Paul Dagum
    • Michael Friberg
  • Palo Alto
  • something about 2017-05, probably the date of the interview for the article
  • Roles
    • Insel → expertise and connections in the mental-health field
    • Klausner → business
    • Dagum → data-analysis


<quote ref=”presser>Based in Palo Alto, California, Mindstrong’s patented science and technology was developed by Dr. Dagum, and is based on four years of extensive clinical studies applying machine intelligence to human-computer interactions patterns. Mindstrong products are in clinical trials in numerous partnership projects with payers, providers, academics and the pharmaceutical industry to bring these new tools to bear on answering the most fundamental questions in behavioral health. Its Board of Directors includes Richard Klausner, MD, Jim Tananbaum, MD, Robert Epstein, MD, Thomas Insel, MD, and Paul Dagum, MD PhD.</quote>


  • Mindstrong does assessment.
  • Mindstrong does “learning-based mental-health care.”
  • Mindstrong does continuous assessment and feedback [which] would drive the interventions.
  • Mindstrong does measurement-based practices [would be for] all therapies

<quote>Smartphones can track daily behaviors that reflect mental health. A phone can sense the beginning of a crisis and trigger an appropriate treatment response. This idea has been floating around Silicon Valley and mental-health circles for several years. Insel estimates that a good five or 10 other companies or research teams—including Verily—are trying to do something similar. Mindstrong hopes to gain an edge by combining Insel’s expertise and connections in the mental-health field with Klausner’s business experience and Dagum’s data-analysis tools and skills—and by moving quickly.</quote>


  • 2018 & 2019 → testing phone-based data-collection-and-analysis systems,
  • 2019 & 2020 → explore ways to partner with others to provide intervention.

Intellectual Property

three patents for a data-collection-and-analysis system for such purposes.
Paul Dagum designed this system [is a named inventor?]


  • Mindstrong will collect information
  • Mindstrong will use an opt-in
  • Mindstrong will use encryption
    <quote>all data will be strongly encrypted</quote>
  • Mindstrong will use HIPPA<quote>All data will be firewalled according to strict patient-privacy practices.</quote>
  • Mindstrong will only store metadata
    • not
      • voice
      • typed
    • e.g.
      • semantic structures
      • repeated use of key words or phrases
      • estimated
      • emotional state
      • cognitive states,

        • depression,
        • mania,
        • psychosis,
        • cognitive confusion.


Verily (Google)

  • Andy Conrad, CEO
  • <quote>a 500-person company (Verily>part of a 74,000-person company (Alphabet)
  • South San Francisco

7 Cups

  • Has an app.
  • Another private venture.
  • Glen Moriarty, CEO
  • Insels daughter NAME is an employee.
  • Demographic
    • young
    • diverse
    • 90% are under the age of 35
    • “likely to go underserved by traditional mental-health care.”
  • Applies DASS‑21Anonymizes the results.

<quote>7 Cups provides text-based peer counseling and support for people with depression or anxiety or a long list of other conditions. Registering for the simpler services, such as peer connection, takes only seconds, and users can also get referrals to either coaches or licensed mental-health counselors and psychologists.</quote>


DASS-21 → Depression Anxiety Stress Scales

DASS, University of New South Wales, AU

There is a manual


Separately filled.

Madeline Levine




Separately Filled

Separately Noted

Tiger Cub Strikes Back: Memoirs of an Ex-Child Prodigy About Legal Education and Parenting | Peter H. Huang

Peter H. Huang (University of Colorado Law School); Tiger Cub Strikes Back: Memoirs of an Ex-Child Prodigy About Legal Education and Parenting; In 1 British Journal of American Legal Studies 297 (2012); 2011-11-11; 51 pages; ssrn:1958366.

tl;dr → starts with a diversity theme, moves on to cultural misunderstandings of the immigrant experience and then it’s just straight out growing up and coming-of-age and launch into adult life.  Wholly within the isolated world of academics & educators.


Available at SSRN

I am a Chinese American who at 14 enrolled at Princeton and at 17 began my applied mathematics Ph.D. at Harvard. I was a first-year law student at the University of Chicago before transferring to Stanford, preferring the latter’s pedagogical culture. This Article offers a complementary account to Amy Chua’s parenting memoir. The Article discusses how mainstream legal education and tiger parenting are similar and how they can be improved by fostering life-long learning about character strengths, emotions, and ethics.

From the paper

I am a Chinese American who at 14 enrolled at Princeton and at 17 began my applied mathematics Ph.D. at Harvard. I was a first-year law student at the University of Chicago before transferring to Stanford, preferring the latter’s pedagogical culture. This Article offers a complementary account to Amy Chua’s parenting memoir. The Article discusses how mainstream legal education and tiger parenting are similar and how they can be improved by fostering life-long learning about character strengths, emotions, and ethics. I also recount how a senior professor at the University of Pennsylvania law school claimed to have gamed the U.S. News & World Report law school rankings.

Responsive to

Amy Chua; Battle Hymn of the Tiger Mother; Penguin Books; 2011; 258 pages; kindle: $10, paper, $0.01+SHT.


  • Amy Chua
  • tiger mom
  • Madeline Levine
  • Martin Seligman
    • founded positive psychology
    • defined flourishing
      requires five items (PERMA)

      1. Positive Emotion
      2. Engagement
      3. Positive Relationships
      4. Meaning
      5. Accomplishment
  • Judgement & Decision-Making (JDM)
  • cognitive intelligence
  • Scholastic Aptitude Test (SAT)
  • Law School Admissions Test (LSAT)
  • Assertions (assumptions of the article, the thesis of the article)
    1. JDM is required for success.
    2. JDM is [the set of] skills of emotion, emotional intelligence.
    3. <quote>education concerning and life-long practice of cultivating one’s character strengths, ethics, and professionalism are crucial to achieving happiess and satisfaction in school, work, and life.</quote>
  • Multi-state Professional Responsibility Examination (MPRE)
  • American Bar Association (ABA), Model Code of Judicial Conduct.
  • Science, Technology, Engineering, Mathematics (STEM)
  • Cites Star Trek, page 22.
    • Star Trek; the original series, Season 1; 1966.
    • Star Trek: The Devil in the Dark; NBC; originally broadcast 1967-03-09.
  • lots of personal antecdotes



  • Paper Tigers; Wesley Yang; In New York Magazine; 2011-05-08.
    Teaser: What happens to all the Asian-American overachievers when the test-taking ends?
  • Mark R. Lepper & David Greene, Undermining Children’s Intrinsic Interest with Extrinsic Reward: A Test of the “Overjustification” Hypothesis, 28 J. PERSONALITY & SOC. PSYCHOL. 129 (1973).
  • Edward L. Deci, Richard M. Ryan, The “What” and “Why” of Goal Pursuits: Human Needs and the Self-Determination of Behavior, 11 PSYCHOL. INQUIRY 227 (2000)
  • Ben Dean, Learning about Learning; In Some Blog entitled AUTHENTIC HAPPINESS; circa 2004,
    tl;dr → defining love of learning, explaining its benefits, and how to develop and nourish it.
  •  Race to Nowhere, a movie

Via: backfill.

The Real Roots of Midlife Crisis are in the U-Curve | The Atlantic

The Real Roots of Midlife Crisis; Jonathan Rauch; In The Atlantic; 2014-12.
Teaser: What a growing body of research reveals about the biology of human happiness—and how to navigate the (temporary) slump in middle age

Jonathan Rauch is

  • a contributing editor of The Atlantic
  • a contributing editor of the National Journal
  • a senior fellow at the Brookings Institution.

tl;dr → 6200 words; the U-Curve, the happiness U-curve, happiness economics, wisdom research


  • the middle age is defined as “the 40s into the early 50s”
  • Donald Richie
  • Richard Easterlin
    • University of Pennsylvania
      • 1970s
    • University of Southern California
      • contemporary
  • Happiness Economics
  • David Blanchflower
    • labor economics
    • Dartmouth
  • Andrew Oswald
    • labor economics
    • University of Warwick
  • Carol Graham
    • developmental economics
    • Brookings Institution
  • median nadir, age 46
  • Carol Graham, Milena Nikolova; A Study. That. Shows.; uncited, undated.
  • Caveats
    • occurs (mostly) in wealthy countries
    • only “adjusting” for variables
      • income
      • marital status
      • employment
  • Carol Ryff
    • psychologist
    • director, Institute on Aging, University of Wisconsin.
  • Claim, due to Blanchflower, Oswald
    <concept>aging from age 20 to age 45 entails a loss of happiness equivalent to one-third the effect of involuntary unemployment.</concept>
  • Andrew Oswald, Terence Cheng, Nattavudh Powdthavee; A Study. That. Shows; uncited; undated.
    tl;dr → found the U-shaped curve in 4 longitudinal data sets.
  • David Blanchflower, Andrew Oswald; A Study. That. Shows. uncited; undated
    tl;dr → a hill-shaped pattern in the use of antidepressants, peaking in people’s late 40s, doubling the likelihood of using antidepressants.
  • Andrew Oswald, et al. (4x others); A Study. That. Shows; uncited, 2012.
    tl;dr → find the U-Curve in chimpanzees and orangutans via zookeeper interviews.
  • Lifecycle Model
    due to an anonymous 2x friends of the author

    • 20s → exciting
    • 30s → hard work, steady rewards
    • 40s → surprises, problems, setbacks.
    • 50s → better
  • Laura Carstensen, et al. (7x others); A. Study. That. Shows; uncited; 2011.
    tl;dr → <quote>the peak of emotional life may not occur until well into the seventh decade <snip/> often met with disbelief in both the general population and the research community,</quote> <quote>As people age and time horizons grow shorter, people invest in what is most important, typically meaningful relationships, and derive increasingly greater satisfaction from these investments.</quote>
  • Elaine Wethington
    • professor
    • human development and sociology
    • Cornell
  • Andrew Oswald, quoted.
  • Hannes Schwandt
    • is young
    • economist
    • Center for Health and Wellbeing, Princeton University
    • A Study. That. Shows; uncited, undated.
      tl;dr → German longitudinal survey, with data from 1991 to 2004
      <concept>So youth is a period of perpetual disappointment, and older adulthood is a period of pleasant surprise. </concept>

      • young people overestimate how happy they will be 5 years later
      • old people underestimate how happy they will be 5 years later
      • middle people have two effects
        tend to feel both disappointed and pessimistic, a recipe for misery.

        • satisfaction with life is declining (that’s the U-curve, which manifested itself clearly)
        • expectations were also by then declining (in fact, they were declining even faster than satisfaction itself). middle-aged people
      • <quote>This finding, supports the hypothesis that the age U-shape in life satisfaction is driven by unmet aspirations that are painfully felt during midlife but beneficially abandoned and felt with less regret during old age.</quote>
  • Dilip V. Jeste
    • is distinguished
    • psychiatrist
    • professor, University of California at San Diego
    • past president, American Psychiatric Association
    • a wall full of awards; a paragraph of recitals.
    • 2x Studies. That. Show
      • 2006
      • 2013
    • wisdom research
  • Lisa Eyler
    • clinical psychologist
    • University of California, San Diego (UCSD)
  • wisdom research
    • defined: <quote>The traits of the wise tend to include compassion and empathy, good social reasoning and decision making, equanimity, tolerance of divergent values, comfort with uncertainty and ambiguity. And the whole package is more than the sum of the parts, because these traits work together to improve life not only for the wise but also for their communities. Wisdom is pro-social. (Has any society ever wanted less of it?) </quote>
    • <quote> psychological screening test for wisdom contains 39 quite diverse questions; psychologists at UCSD are working on reducing the number to a more manageable dozen</quote>
    • an emergent property
  • Dilip Jeste, Lisa Eyler
    • conducted brain-imaging experiment in an fMRI machine
      observing compassion (which is an element of wisdom)
    • subject
      • age 71
      • female
      • business coach
      • pseudonym: J. (just the initial)
  • Unnamed authors (German); “Don’t Look Back in Anger! Responsiveness to Missed Chances in Successful and Nonsuccessful Aging,” In Some Venue; 2012; landing.
    tl;dr → old people have a reduced regret response. The regret response is defined as feeling unhappy about things one can’t change.
  • “Young people just have more negative feelings,” attributed to Elaine Wethington.
  • “Young people are miserable at regulating their emotions,” attributed to Laura Carstensen.
  • Old people show more spirituality, to offset decline in reasoning, due to Dilip Jeste.
  • Gail Sheehy; Passages: Predictable Crises of Adult Life, 1974.
    tl;dr → parable of the midlife crisis of a man
  • Elaine Wethington; A Study. that. Shows; uncited; 2000.
    tl;dr→ 1/4 Americans have experienced a midlife crisis; there is stigma attached to the “crisis” concept.
  • Hannes Schwandt, is quoted.
  • Andrew Oswald, is quoted.


Via: Carol Graham, Milena Nikolova; work uncited; undated; based on Gallup polling, United States.

Via: backfill.

Why Google, Target, and General Mills Are Investing in Mindfulness? | HBR

Why Google, Target, and General Mills Are Investing in Mindfulness | HBR; Kimberly Schaufenbuel; In Harvard Business Review (HBR); 2015-12-28.
Kimberly Schaufenbuel is a program director of Executive Development at the University of North Carolina Kenan-Flagler Business School.

tl;dr → because: the benefits (which are rehearsed); because they can; because they have the extra cash; because the Millennials, they demand it.

tl;dr → same material as The Financial Times piece, 2012-08 (forty months ago, three and a half years ago).


The mind business; David Gelles; In The Financial Times (FT); 2012-08-24
Teaser: Yoga, meditation, ‘mindfulness’ – why some of the west’s biggest companies are embracing eastern spirituality.
tl;dr → General Mills, Google, Target, First Direct, Harvard Business Review, Green Mountain Coffee; Jon Kabat-Zinn, the book.

  • Exemplars
    • First Direct
    • General Mills
    • Google
    • Target
  • Quoted
    • Janice Marturano
      • deputy general counsel, General Mills.
      • founder, Mindfull Leadership, General Mills
    • William George
      • deputy general counsel, Goldman Sachs
      • (ex-) chief executive, Medtronic.
    • staff, Aon Hewitt
  • Chade-Meng Tan, Daniel Goleman; “Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (and World Peace); HarperCollins, 1st edition; WHEN; HarperCollins, reprint 2014-09-02; 288 pages; Amazon: kindle: $12, paper: $9+SHT.
  • Jon Kabat-Zinn; Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life; 1st edition 1994; Hachette, 10th edition; 2005-01-05; 304 pages; Amazon: kindle: $10, paper: $6+SHT.


<snide> Kimberly Schaufenbuel writes in the Harvard Business Review. She looks at several companies, from Aetna to Target Corp., that have created mindfulness programs over the years. At General Mills Inc., employees can take weekly meditation sessions and yoga classes. Every building on campus has a dedicated meditation room. Visualize profits.</snide>, via light & fluffy snacking at the WSJ.


  • emotional intelligence
    to better understand others motivations
  • resilience
  • Metrics
    • stress levels
    • heart rate measurements
  • Goals
    • being present; i.e. engagement.
    • better decisions; i.e. consider & discard more alternatives.
    • resilience
  • Viniyoga Stress Reduction and Mindfulness at Work — in collaboration with Duke University, eMindful, and the American Viniyoga Institute. The goals of the programs were to help
  • Awake@Intel mindfulness program in 2012. On average, participants report a two-point


  • Aetna
    • Programs
      • Mindfulness at Work™ (mindfulness meditation)
      • Viniyoga Stress Reduction
    • Developed with
      • Duke University
      • eMindful
      • American Viniyoga Institute
    • Study. That. Shows.
      • <quote>the study found that these improvements could be realized regardless of whether the programs are presented in person or online, as there were statistically equivalent results between the delivery methods.</quote>
      • Aetna Delivers Evidence-based Mind-Body Stress Management Programs; press release; 2012-12-23.
        presser references as <quote>Aetna (NYSE: AET)</quote> in case the audience wanted to trade against the knowledge of the announced program.
  • General Mills
    • Meditating Merchants, a ”network”
      •  began in 2010
    • Mindfull Leadership
      • created by Janice Marturano
  • Google
  • Green Mountain Coffee Roasters
    • Substantially no details in the HBR piece; details are in the original at FT.
    • Concept
      • day-long retreat
      • employees, friends & family
      • Shinzen Young, teacher, American Buddhism
      • Waterbury, VT
  • Intel
  • Target
    • Meditating Merchants, a program name
      • commences 2010
      • Minneapolis headquarters
      • available
        • all employees
        • some locations


In order of appearance in the piece.

Via: backfill.

Mindfulness is a capitalist grift: How faux enlightenment maintains our status quo | Salon

Mindfulness is a capitalist grift: How faux enlightenment maintains our status quo; ; In Salon; 2015-07-15.
Teaser: The meditative practice favored by America’s titans of industry bears no relation to its anti-materialist origins
The article originally appeared on AlterNet.

tl;dr → U R Doin it Rong.  But lots of background is presented if you avail yourself of it.


<quote>absent a sharp social critique, Buddhist practices could easily be used to justify and stabilize the status quo, becoming a reinforcement of consumer capitalism.</quote> attributed to Bhikkhu Bodhi in Beyond McMindfulness; Ron Purser, David Loy; In Huffington Post; 2013-07-01.


Via: backfill.

But where are the customers’ yachts? | Lifestyle & Business Coaching

  • A.J. Zmyx
    • age 30
    • itinerant musician (touring in a rock band)
    • specialty advertising
    • girlfriend in “the hospitaliety industry” (hotels, tour guide?)
    • will move to Berlin 2016-02
    • Current promotional business started 2014, with Andy Zitzmann
  • Andy Zitzmann
    • age 38
    • manager
      • 11 yeara
      • mid-sized business
    • Current promotional business started 2014, with A.J. Zmyx
  • David Moazzez
  • Primoz Bozic
    • Lives in Thailand
    • Prior
      • Solvenia
      • not clear he was “at university”
      • IT worker, a university
      • $7/hr
    • Books
  • Gametime Movement
    •  a coaching business
    • skills taught
      • making money online
      • generalized self-help.
    • Service Lines,
      • Theme
        • Mid-to-large group sessions
        • First 48 hours in person
        • Remaining material $100/person via web
      • Rate Card
        • 1:1 sessions
          • 30 days – $2,000
          • 90 days – $5,000
        • group coaching experience
          • 30-days – $200 a month
        • Gametime University
          • a 12-week program
          • 70 videos
          • one group session/week by phone
          • Movement Marketing
            • available 2015-Q2
            • $0 to alumni
  • Movement Marketing Summit
    • 2015-04-07 -> 2015-04-20 (online)
    • Partner Navid Moazzez
    • Training videos




A.J. Amyx, Andy Zitzmann

David Moazzez

Primoz Bozic

Some readings on ‘Complexity Theory’ themes in business-flavored self-help

They’re not saying “insanely great” in these things any more, are they?

Donna Rockwell

Bio head shot - Donna_2.jpg
Donna Rockwell


  • New York, NY
  • Farmington Hills, MI


  • Celebrity Mental Health
  • Mindfulness

Biographical ref, ref

  • Associate Faculty at the Michigan School of Professional Psychology (MiSPP).
  • Bachelor of Arts in Language and Communication from Hampshire College.
  • Master of Arts in Journalism and Public Affairs from American University.
  • Alumna of the MA and PsyD programs from the Center for Humanistic Studies.
  • Staff psychologist at the Center for Creative Living, Royal Oak, MI.
  • She is a former TV journalist, covering Capitol Hill & the White House for CNN, WRC-TV in Washington DC.
  • Attended for ~15 years ref
    • Shambhala International meditation training
    • Harvard University Continuing Program in Meditation and Psychotherapy

Concepts & Curricula

  • The Mindfulness Initiative of Mindfulness and Psychotherapy, a curriculum at the Michigan School of Professional Psychology (MiSPP).
  • Mindfulness, Meditation and Health at Graduate School of Mind-Body Medicine., Saybrook University.


  • Journal of Phenomenological Psychology
  • The Esalen Institute.
  • American Psychological Association.
  • Ready for the Close-up: Celebrity Experience and the Phenomenology of Fame; Chapter in: Kylo-Patrick R. Hart  (editor); Film and Television Stardom; Cambridge Scholars Publishing; 2008-01-08; 390 pages; kindle: no, paper: $65+SHT, $55+SHT.



Citations Used

Mindfulness in Everyday Life: A Female Call to Arms to Be Yourself; In the celebratory output of The Third Metric: Redefining Success Beyond Money & Power, a women’s conference; In The Huffington Post; 2013-11-06.

Mindfulness in Everyday Life: Personal Power — Believe in the Power Within and Use It; In the celebratory output of The Third Metric: Redefining Success Beyond Money & Power, a women’s conference; In The Huffington Post; 2013-06-23.

Space and T houghts; In The New Existentialists (magazine), of Saybrook University; 2012-05-07

Existentialism and the DSM-5: Humanizing Mental Health; In The New Existentialists (magazine), of Saybrook University; 2012-01-26

  • A. Corbett & C. Ballard. (2012). Antipsychotics and mortality in dementia. American Journal of Psychiatry (169)1, 7-9.
  • M. Moran. (2011-12-16). Senator’s proposal on antipsychotics generates AMA opposition. Psychiatric News (46)24, 1b-28, American Psychiatric Association.
  • B. Wampold. (2001). The Great Psychotherapy Debate: Models, methods, and findings. Mahwah, NJ: Routledge.
  • J. Wolfe. (2012-01-06). APA cites a need to use practice guidelines when prescribing antipsychotics in nursing homes and foster-care facilities. Psychiatric News (47)1, 7-7, American Psychiatric Association.


Bio head shot - Donna_2.jpgDonna RockwellMiSPP headshot.jpgDonna RockwellDonna Rockwell's picture

The Work of Byron Katie

Byron Katie, in session, Amsterdam, WHEN?



  • The Institute
  • The School
  • The Newsletters


  • Byron Katie Just Wants You to Be Happy (an interview); Stephan Spencer; Huffington Post.; 2012-08-03.
    Stephen Spencer is founder of Netconcepts(a web marketing and web development agency founded and headquartered in Madison, Wisconsin, specializing in SEO)

    • The Work
    • <quote>Although she might never identify it as such, she is espousing a form of meta-cognition, a way of thinking about thinking. </quote>
    • The Four Questions
      1. Is it true?
      2. Can you absolutely know that it is true?
      3. How do you react – what happens – when you believe that thought?
      4. Who would you be without the thought?
    • The Turnaround
      Linguistic negation of the statements.
  • Can These Four Questions Change Your Life? (Testing the Work of Byron Katie); Caitlin Flanagan; In O Magazine(; 2010-05.
    • Teaser: In her darkest hour, Byron Katie—now a spiritual mentor to millions—discovered that life isn’t half as painful as we make it. With the help of four simple questions, she shows Caitlin Flanagan how to stop suffering and start getting real.
      • Witnessing by a cancer patient
      • The Four Questions
        1. Is it true?
        2. Can you absolutely know it’s true?
        3. How do you react—what happens—when you believe that thought?
        4. Who would you be without the thought?
      • The Turnaround => negate the thought
  • How a Self-Help Guru Is Born; Reporter; Allison Adato; In The Los Angeles Times; 2002-11-24.
    Teaser: Once Depressed, Overweight and Volatile, Byron Katie Awoke One Morning to the Sensation of a Cockroach Walking Across Her Foot–and Found Herself Transformed

    • The statements of troublesome thoughts.
    • The minimalist method of inquiry
    • The linguistic reversals
  • New Age: Four Quetsions to Inner Peace; Jeffrey Ressner; In TIME Magazine; 2000-12-11; paywalled.
    Teaser> TIME predicts the most innovative people of the 21st Century.”
  • An Interview with Byron Katie; Sunny Massad; In The Noumenon Journal; Summer 2000/2001.





  • Four Questions
  • The Turnaround
    • “I need to wash more” becomes “I don’t need to wash more”


  • Harmony Books
    • Self Help
    • New Age
  • Origin in Barstow
  • Currently in Manhattan Beach CA
  • Stephen Mitchell
    • religious text translator


Refs: Sunny Massad, Jimi Wales’ Wiki, Wikiquote.

  • Byron Kathleen Mitchell (née Reid).
  • born 1942-12-06.
  • 1st Marriage
    • 14 years
    • divorced
    • three children
  • 2nd Marriage
    • Stephon Mitchell
    • 1980 or so (“for twenty years,” uttered in 2000 or 2001 cite)
    • Ages: 36 and 31 and 29 (uttered in 2000 or 2001 cite)
  • The Damascene Conversion … something about
    • a Sustained Transcendant Experience (STE)
    • Premarin, 13 years, effects
    • weight
    • Halfway house, Ojai CA
    • a cockroach
    • Suzanne Segal (repudiated), U.G. Krishnamurti (affirmed)

Via: backfill

Come that day, when the algo forms into a troll

And so there I was … ordering dog fooda NUC when up pops the suggestion:

The Power of Positive Publishing | New York Magazine

The Power of Positive Publishing; Boris Kachka; In New York Magazine; 2013-01-06.
Teaser: How self-help ate America.


… roughly in order of appearance.

  • Dwight MacDonald; Howtoism; a book; 1954 (not listed in Amazon)
  • Best Sellers in Self-Help; a list; on Amazon
  • Charles Duhigg; The Power of Habit,
  • Paulo Coelho; The Alchemist, a novel
  • Susan Cain; Quiet: The Power of Introverts in a World That Can’t Stop Talking, 
  • Will Schwalbe; The End of Your Life Book Club, a memoir
  • David Pelzer; A Child Called “It” ; a memoir
  • John Gray; Men Are From Mars, Women Are From Venus: The Classic Guide to Understanding the Opposite Sex; original publisher: Harper?; reprint publisher: Harper; 2012-04-03; 368 pages; kindle: no, paper: $0.01+SHT.
  • William Shinker
    • publisher of Gotham Books
    • discovered (?) John Gray; Men Are From Mars, Women Are From Venus
    • publishes books on “willpower” and “vulnerability”—“self-help masquerading as ‘big-idea’ books”
  • Jack Canfield, Mark Victor Hanson; Chicken Soup for the Soul
  • Ted Turner
  • Daniel Kahneman
  • Poor Richard’s Almanack
  • Dr. Spock.
  • Dale Carnegie
  • Ralph Waldo Emerson
  • Norman Vincent Peale
  • The New Age
  • New Thought
  • Ralph Waldo Emerson
  • Sigmund Freud
  • William James
  • Me Decade
  • Harper & Row relocates it’s religion division to San Francisco in 1977.
  • Esalen
  • Human Potential
  • Hazelden clinic
  • Alcoholics Anonymous (AA)
  • the recovery movement
  • Melody Beattie Codependent No More
  • Linda Loewenthal
    • editor, Harmony Books, a self-help publisher
    • references the recovery movement boom as “my awakening to the power of naming something.”
    • “An increasing segment of the market wants to read about the synthesis of different modalities.”
  • Esther Margolis, Newmarket Press, a self-help publisher
  • Suze Orman
    • Merrill Lynch
    • advice to the unemployed
    • middle class home economics advice via Newmarket Press
  • Deepak Chopra
    • Tufts
    • Boston University
    • meditation
    • Ageless Body, Timeless Mind: The Quantum Alternative to Growing Old; Harmony Books; 1993.
  • Oprah Winfrey
    • attributed as “by 2000″
    • book promotions
    • Eckart Tolle, The Power of Now.
    • Rhonda Byrne; The Secret,.
    • The Corrections, a novel.
    • The Road, a novel.
  • Malcolm Gladwell; The Tipping Point: How Little Things Can Make a Big Difference; Abacus?; 2000; Black Bay Books; 2002-01-07; 301 pages; kindle: $10, paper: $1+SHT.
  • Eckhart Tolle; The Power of Now; 1997
    • 3000 copies
    • best seller after Oprah promo
  • Rhonda Byrne; The Secret,; Atria Books/Beyond Words; reprint; 2006; 198 pages; kindle: $12, paper: $2+SHT.
    tl;dr => a magical-thinking throwback to New Thought; an Oprah promotion
  • Greg Brandenburgh
    • ex-Harper San Francisco.
    • “What you’re looking for is to publish on conditions that are chronic and incurable,”
  • Heather Jackson
    • an editor, Harmony Books
    • demographic of interest: “the worried well looking to optimize, to make their lives that much better.”
    • Example: Timothy Ferriss’s The 4-Hour Workweek.
  • Timothy Ferriss; The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich; Harmony; 2007-04-24; 320 pages; kindle: no, paper: $0.01+SHT.
  • life-hacking
  • inefficiency remediation
  • essayistic self-help
  • Caroline Sutton
    • on essayistic self-help “Somebody’s gonna kill me for saying this, but I think it was The Tipping Point,” Gladwell’s 2000 argument for the power of social connections, which made it safe for techies and business types—and, more generally, men—to read about bettering themselves. “The whole idea of showing that there is a counter­intuitive way of looking at information, to make you understand yourself in a completely different way—that’s been game-changing.”
    • Hudson Street Press of Penguin.
    • was at Random House.
    • “I think it’s important to offer out a promise to the reader, It’s a kind of quintessentially American thing.”
    • Concept: big idea science
    • “TED, is sort of like the new Oprah.”
  • Daniel Goleman
  • Toni Burbank
    • editor, Bantam Books.
    • <quote>a veteran self-help guru</quote>
    • Daniel Goleman; Emotional Intelligence: Why It Can Matter More Than IQ; 1995.
  • Sharon Begley
  • Positive Psychology, a subgenre
  •  Like so many movements of the past, it began as the province of professionals pursuing greater knowledge or maybe better policy—until it was brought down to Earth by
  • Gretchen Rubin


The snide commentary of Boris Kachka in the article.  Quoting…

  • …books on “willpower” and “vulnerability”—“self-help masquerading as ‘big-idea’ books.”
  • Today, every section of the store (or web page) overflows with instructions, anecdotes, and homilies. History books teach us how to lead, neuroscience how to use our amygdalas, and memoirs how to eat, pray, and love.
  • Instead of …
    • Instead of regulation, we have that new buzzword, self-regulation;
    • instead of an ambivalence over “selling out,” we have the millennial drive to “monetize”; and
    • instead of seeking to build better institutions, we mine them in order to build better selves.
  • Universities now devote faculty to fields (positive psychology, motivation science) that function as research arms of the self-help industry.
  • [J]ournalists schooled in a sense of public mission turn their skills to fulfilling our emotional needs.
  • But since self-help trails with it that old shameful stigma, the smartest writers and publishers shun the obvious terminology. And the savviest readers enjoy the masquerade, knowing full well what’s behind the costume: self-help with none of the baggage.
  • Linkbaits
  • The “recovery” system named everything, defining every problem as a personal illness to be conquered
    • toxic parents,
    • women who love too much,
    • obesity,
    • excessive shopping,
    • “codependency,” which could potentially encompass any human relationship.
  • The guru has given way to the data set—as explicated by journalists eager to break the constraints of a shrinking medium by pitching their discoveries directly to the masses. And where yesterday’s healers had their Esalen Institute and ­Hazelden, journalists and scientist-writers have lecture circuits. “TED,” says Sutton, “is sort of like the new Oprah.”

Via: backfill

The Effective Executive | Peter Drucker

The Effective Executive; HarperBusiness, revised; 1966, 2006-01-03; 208 pages; kindle: $10, paper: $3+SHT.

Summary #1

About managing oneself and that executives who do not manage themselves cannot possibly expect to manage other people.

Efficiency vs. Effectiveness:

  • “Efficiency is doing things right; effectiveness is doing the right things.
  • “For manual work, efficiency was enough. In today world, the center of gravity has shifted from the manual worker to the “knowledge worker”
  • For knowledge work, effectiveness is more important than efficiency.

Definition of an Executive: a knowledge worker who is … responsible for contributions (decisions, actions) … that have significant impact on … performance and results of the whole organization (pages 5 through 9).


  1. Manage time.
  2. Focus on contributions and results
  3. Build on strengths
  4. Set the right priorities
  5. Make effective decisions



1. Manage Time
  • “Time is the scarcest resource, and unless it is managed, nothing else can be managed” (page 51).
  • Process
    1. recording time [use],
    2. managing time
    3. consolidating time.
  • Concepts
    • the supply of time is inelastic,
    • time is perishable and cannot be stored,
    • time is irreplaceable (i.e. has no substitute),
    • all work takes place in and uses up time.
  • Diagnostics
    • What would happen if this were not done at all?
    • Which activities could be done by somebody else just as well, if not better?
    • What do I do that wastes your time without contributing to your effectiveness?
  • Waste [of time; e.g.via meetings]
    • lack of system,
    • overstaffing,
    • bad organization structure,
    • malfunction in information.
2. Focus on contributions and results:
  • outward, on contributions and results; as opposed to downward, on efforts.
  • Requirements of effective human relations:
    1. Communication
    2. Teamwork
    3. Self-development
    4. Development of others
3. Build on strengths:
  • “In every area of effectiveness within an organization, one feeds the opportunities and starves the problems” (page 98).
  • Build on strengths and make weaknesses irrelevant.
  • Something about the book First Break All the Rules (Buckingham & Coffman; 1999), via Gallup polling confirming that Drucker was right.
  • Rules
    1. Make sure the job is well designed
    2. Make the job challenging to bring out strengths
    3. Have an appraisal policy to measure performance
    4. Put up with weaknesses
      the exception is a weakness in character and integrity, which causes disqualification.
4. Set the right priorities (title: First Things First)
  • Priorities => Concentrate on the areas where superior performance will produce outstanding results.
  • Posteriorities => tasks not to tackle.
    • “sloughing off yesterday”
    • “If we did not already do this, would we go into it now?”
5. Make effective decisions (titles: The Elements of Decision Making, Effective Decisions)
  • “No decision has been made unless carrying it out in specific steps has become someone’s work assignment and responsibility. Until then, there are only good intensions” (page 136).
  • Process
    1. Determine whether the problem is generic or unique.
    2. Specify the objectives of the decision and the conditions it needs to satisfy.
    3. Determine the right solution that will satisfy the specifications and conditions.
    4. Convert the decision into actione.
    5. Build a feedback process to compare results with expectations
  • Definition: a decision is a choice among alternatives
  • Disagreement is required.
    “The first rule in decision making is that one does not make a decision unless there is disagreement” (page 148).
  • Create disagreement rather than consensus.

Summary #2

  1. Knows where their time goes (time is the most valuable resource and is inelastic).
  2. Focuses on results (not effort) by asking.
  3. Staff to people’s strength (not the absence of weakness).
  4. Fills the job with the right person (not fits the job to the available person).
  5. Tries to be himself / herself (not someone else).
  6. Concentrates on one effort at a time. (not multi-tasking).
  7. Concentrates on important and strategic decisions (not a great number of small, reactionary decisions).
    Many problems were created in the past, and solving them only re-establishes the status quo. It is better to seek opportunities than just fix problems.
  8. Makes decisions based on dissenting opinions (not pseudo facts and pre-judgements).
  9. Acts or does not act (no hedging or compromise).

Summary #3

Excerpts from “The Effective Executive” by Peter Drucker; unknown reviewer; undated; 6 pages.

The five habits of highly effective people (sic)

  1. know where their time goes.
  2. focus on outward contributions.
  3. build on strengths – their own strengths, the strengths of their superiors, colleagues, and subordinates; and on the strengths in the situation, that is, on what they can do. They do not build on weakness. They do not start out with the things they cannot do.
  4. concentrate on few major areas where superior performance will produce
    outstanding results.
  5. make effective decisions.

Via: backfill and the reviews.

Professional Challenges Facing the Coaching Field From an Historical Perspective | Vikki Brock

Vikki Brock; Professional Challenges Facing the Coaching Field From an Historical Perspective; In International Journal of Coaching in Organizations (IJCO); 2009; 13 pages; also.


Coaching emerged during the postmodern period of the late twentieth century, born of a rapidly changing socioeconomic environment and nourished by the root disciplines of psychology, business, sports, and adult education. Now, approximately twenty years later, as we look forward to the professional challenges the field is facing today, we can benefit from the perspective we have gained on its short but explosive history. That history, characterized by the interaction between and the cross-disciplinary development of its root disciplines, is further complicated by the generational differences and varying professional backgrounds of its originators, as well as the changing socioeconomic conditions of the period.


  • Sources
    • Human Potential Movement
    • Esalen
    • National Training Laboratories (NTL)
    • Tavistock
    • Findhorn
  • Publications
    • Lovin and Cassteven’s Coaching, Learning, and Action.
    • Fournies’ Coaching for Improved Performance.
    • Megginson and Boydell; A Manager’s Guide to Coaching
    • Fernando Flores; Communication and Management in the Office
      of the Future; a dissertation.
    • Tim Gallwey; Inner Game; 1980.
  • Who
    • David Megginson
    • Fernando Flores
    • Werner Erhard
  • Practice & Doctrine
    • ‘est’ of Werner Erhard
    • Hermenet Inc., Fernando Flores
    • Actors Information Project (AIP), Jay Perry and David Rosen, New York City.
    • Sir John Whitmore brings Inner Game concepts to the U.K. 1980s.
    • Personnel Decisions International (PDI)
    • Jinny Ditzler; a practice; 1981; defunct.
    • Results Unlimited; 1980s
    • Thomas Leonard and Laura Whitworth; late 1980s; simliar to Results Unlimited of the early 1980s
    • Peer Resources, a Canadian company,
    • Rey Carr,
    • Greg Saunders
    • David de Rosenroll.
  • Model: Adoption Curve, a Bell curve

  • Emergence Curve, an Adoption Curve Model
    • Originators => (pre-model) pre-1985
      • Abraham Maslow,
      • Carl Rogers,
      • Fritz Perls.
    • Transmitters => 1985-1995
      • Timothy Gallwey,
      • Sir John Whitmore,
      • Thomas Leonard,
      • Laura Whitworth
    • Emerging Influencers => date
      • Marshall Goldsmith,
      • Anthony Grant,
      • Cheryl Richardson.
    • And so on into
      • Competition
      • Differentiation
      • Saturation
  • Prominence Curve, a lagged Emergence Curve
  • <quote>One might even take a cynical view that the difference between a psychologist and a coach is $50,000 per year.</quote>
  • Challenges
    1. How to apply interventions & treatments [without lots of education & certification] which is regulated [and with reason].
    2. A uniform body of knowledge; is it even a separate body of knowledge?
    3. Clients expectations; what are the skills & expertise of the technician and what are the possible menu remediations?
  • Images of the Future
    • Something vague about “coaching everywhere” “coaching for everyone”
    • Abundance vs Scarcity
    • Coaching is a preferred approach (for all interactions)
    • Coaching is a social phenomenon
    • Something about ‘raise awareness’



Via Amazon

In 1994 Vikki G. Brock saw the need for coaches to assist people as companies transitioned to a more participative leadership style. In 1995, she left her 21-year career at The Boeing Company to start VB Coaching & Consulting with the mission of providing premier coaching services to leadership. Dr. Brock specializes in bringing coaching skills into business and industry. Her clients are high performance and hi-potential leaders and organizations undergoing transformation. Vikki defines coaching as ‘raising awareness, so people are at conscious choice.” Since 2005, Vikki’s practice has expanded beyond North America to every continent. Committed to transformation at a global level, one-third of her clients are international leaders committed to making a difference in their country. Dr. Brock is committed to life-long learning and contributing to the field of coaching. The foremost subject matter expert on the roots and emergence of the coaching field, her impressive credentials include an Executive MBA, a PhD in Coaching and Human Development, and Master Certified Coach (MCC) from the International Coach Federation (ICF). Vikki was one of the first coaches to receive an MCC from the ICF in 1998. Dr. Brock has been actively involved with governance, accreditation, and credentialing with the ICF since its inception in 1996. She served as Director of the History and Archive Division at The Coaching Commons, a project of The Harnisch Foundation (2005-2010). She has published numerous articles on the coaching profession, is an adjunct professor in a university executive coaching certificate program, and frequently speaks internationally on coaching. Vikki provides sessions face-to-face at client sites and by telephone from her 50’ sailboat named Cuidado, which is moored in Ventura Harbor about an hour north of Los Angeles, California.


A History of Coaching: A Personal Review | Paul Hemphill, Horizons Life Coaching

Paul Hemphill; A History of Coaching: A Personal Review; Horizons Life Coaching; 2012-02; 12 pages.


  1. Summary
  2. Introduction
  3. Sports Coaching
  4. Business & Executive Coaching and the GROW model
  5. Management by Objectives
  6. Neuro-Linguistic Programming
  7. Cognitive Behavioural Therapy and Emotional Intelligence
  8. Wellbeing and Mindfulness
  9. Coaching Today: The Profession of Coaching


  • Subgroups
    • management consultancy
    • psychology
    • psychotherapy
    • linguistics
    • anthropology
    • meditation
    • NLP
    • CBT
  • SMART goals
  • Professionalization, Accreditation, Common Codes, Standards of Conduct
  • Claim: coaching does not have a linear history
  • 1970s
    • Sports Coaching
  • 1980s
    • Executive Coaching
    • Business Coaching
  • 1990s?
    • Coaching For All

General Temporal Ordering

New Age, Wellbeing & Mindfullness

  • Hypnotherapy
  • Coaching, counseling, career advice, personality profiliing, home decluttering, Reiki
  • Buddhism
  • Scott Bishop (U. Toronto) et al.x11 others; Standardizes the definition of Mindfulness; 2004
    • Definition
      • Self-regulation of attention
      • Present presence & acceptance
    • “Mindfulness: A Proposed Operational Definition”; In Clinical
      Psychology: Science and Practice; Volume 11, issue 3; 2004.
  • “Mindfulness: A Practical Guide to Finding Peace in a Frantic World”; Mark Williams, Danny Penman, Cygnus Books

 The Profession of Coaching

  • The profession/practice/field is immature
  • No consensus agreement on intervention & delivery protocols
  • Paradigm
  • Definition of a coach
    • listening
    • questioning
    • curiousity
    • intuition
    • non-judgemental
    • [has] emotional intelligence
    • motivational
  • Accreditation Bodies
    • International Coaching Federation (IFC), 1998
    • European Mentoring and Coaching Council (EMCC)
      • Code of Conduct filed with EU [when?]
    • International Institute of Coaching (IIC)
    • International Association of Coaching (IAC)
    • Association for Coaching (AC)
    • International Coaching Association (ICA)
    • etc.
  • Interest Groups
    • Society for Coaching Psychology (SCP)
    • Special Group in Coaching Psychology (SGCP), of the British Psychological Society.
    • etc.



  • A discipline
  • An approach
  • A technique
  • A movement
  • A practice; a repeated personal behavior, a habit
  • An industry; as set of businesses.
  • A practice; an personal expertise-based business, a proprietorship.


Price points remain high, with little discount for used or older material.  An infinite amount of material.  Archaeological order.


  • Intervention Modalities
    • coaching
    • consulting
    • counseling
    • mentoring
    • therapy
  • Multi-stakeholder:
    • employee (patient, subject),
    • coach (technician),
    • supervisor (sponsor, payor).


What is it…

From TECF Handbook


  1. Systems perspective
  2. Results Orientation
  3. Business Focus
  4. Partnership
  5. Competence, generalized
  6. Integrity
  7. Judgement


  1. Confidentiality
    • it’s complicated
  2. Pre-Coaching
  3. Contracting
    1. Biz/Fin/Legal
    2. Learning
    3. Personal
  4. Assessment
  5. Goal Setting
  6. Coaching
    1. Safe environment
    2. Learning lab
  7. Transition to Long-Term
    1. Long-range Plan
    2. Gaps
    3. Monitoring
    4. Avoid generating dependence


  1. psychological
  2. busniess
  3. organizational
  4. coaching


  • Building and Maintaining Coaching Relationships,
  • Contracting
  • Assessment;
  • Development Planning
  • Facilitating Development and Change
  • Ending Formal Coaching and Transitioning to Long-term Development.

Attributes & Abilities

  • Mature Self-confidence
  • Positive Energy
  • Assertiveness
  • Interpersonal Sensitivity
  • Openness and Flexibility
  • Goal Orientation
  • Partnering and Influence
  • Continuous Learning and Development
  • Integrity


  • Prochaska’s Stage of Readiness For Change.
  • Evidence-Based Coaching
  • Emotional Intelligence
  • Adult Developmental Theory
  • Psychopathologies [manifest in the workplace]
  • Active Listening, techniques
    • summarization
    • full attention
    • non-judgemental
  • Lexical Hypothesis

Personality Factors, Models of Personality and Leadership Style



  1. Abstractedness: Imaginative versus practical
  2. Apprehension: Worried versus confident
  3. Dominance: Forceful versus submissive
  4. Emotional Stability: Calm versus high strung
  5. Liveliness: Spontaneous versus restrained
  6. Openness to Change: Flexible versus attached to the familiar
  7. Perfectionism: Controlled versus undisciplined
  8. Privateness: Discreet versus open
  9. Reasoning: Abstract versus concrete
  10. Rule Consciousness: Conforming versus non-conforming
  11. Self-Reliance: Self-sufficient versus dependent
  12. Sensitivity: Tender-hearted versus tough-minded.
  13. Social Boldness: Uninhibited versus shy
  14. Tension: Impatient versus relaxed
  15. Vigilance: Suspicious versus trusting
  16. Warmth: Outgoing versus reserved


  • D => Dominance
  • I => Influence, Inducement
  • S => Steadiness, Submission
  • C => Conscientiousness, Compliance


  • Accuracy (C/I, sometimes called ‘Caution’) refers to individuals for whom getting things just right is the main goal.
  • Co-operativeness (C/D) applies to individuals who prefer to work in a team environment.
  • Efficiency (D/I) describes a person primarily motivated by results.
  • Enthusiasm (I/S) relates to animated, expressive behaviour.
  • Friendliness (I/D) is essentially a social sub-trait, used of people who are open and warm to others.
  • Independence (D/C) is used to describe self-reliant individuals who follow their own goals.
  • Patience (S/D) is displayed by calm and unobtrusive types.
  • Persistence (S/C) represents dogged, tenacious behaviour.
  • Self-confidence (I/C) is used specifically to describe social confidence.
  • Self-motivation (D/S) relates to self-starting, ‘go-getting’ styles.
  • Sensitivity (C/S) appears in profiles for people who are observant and aware of their environment.
  • Thoughtfulness (S/I) is used to describe individuals who think their actions through carefully.


  1. Achiever
  2. Agent
  3. Appraiser
  4. Counselor
  5. Creative
  6. Developer
  7. Inspirational
  8. Investigator
  9. Objective Thinker
  10. Perfectionist
  11. Persuader
  12. Practitioner
  13. Promoter
  14. Result oriented
  15. Specialist

Source: TG Associates, service literature

Source: PDI Profile, Personal DISCernment Inventory, service literature.

Jeffrey Sugerman, Mark Scullard, Emma Wilhelm; The 8 Dimensions of Leadership: DiSC® Strategies for Becoming a Better Leader; Inscape Pubishing; 2011; $12.

  • Pioneering
  • Energizing
  • Affirming
  • Inclusive
  • Humble
  • Deliberate
  • Resolute
  • Commanding

FIRO Model

  • Two dimensions
    • Behaviors
      • e => Expressed
      • w => Wanted
    • Needs
      • I => Inclusion
      • C => Control
      • A => Affection

MMDI™ Leadership Styles

Leadership Styles
Participative Ideological
Change-oriented Visionary
Executive Theorist
Action-oriented Goal-oriented

Programs, Organizations

  • Authentic Happiness Coaching Program
  • CoachU
    • Founded 1988
    • Advanced Coaching Program (ACP)
    • Certified Graduate Program (CUCGP)
  • Institute of Life Coach Training
  • International Coach Federation
  • The Executive Coaching Forum, (TECF)

Certifications & Honorifics

  • CPCC
  • M.Ed.
  • Ed.D.
  • LPC
  • LSCW => Licensed Clinical Social Worker
  • MA
  • MBA
  • MCC => Master Certified Coach
  • PCC => Professional Certified Coach
  • Ph.D. (ahem)
  • Professor (ibidem)
  • Venerable (religious)


  • Sherman, Stratford & Freas, Alyssa (2004/November). The wild west of executive coaching. Harvard Business Review, pp. 82 – 90.
  • Hunt (2004), Successful Executive Coaching from the Consumer’s Perspective. Creative Consulting: Research in Management Consulting, Vol. 4, Greenwich, CT: IAP Press.
    pp. 165 – 200.
  • Boyatzis (1982), In The Competent Manager, New York: Wiley-Interscience)
  • Spencer, McClelland & Spencer (1994), Competency Assessment Methods, Boston: HayMcBer Research Press)


Via Coaching on Jimi Wales’ Wiki

  • Generally
    • Human Potential Movement
    • Werner Erhard, EST
    • Thomas Leonard
      • EST employee through “1980s”
      • Founder
        • Coach U
        • International Coach Federation
        • CoachVille
        • International Association of Coaches
    • Trade Organizations
      • Association for Coaching,
      • International Coach Federation,
      • European Coaching and Mentoring Council
  • 2.1 Life coaching
    • Definitions
      • Training
      • Mentoring
      • Counselling
      • Coaching
    • Claims
      • A meta-profession
      • Has universal applicability, any human endeavor
    • Disciplines
      • varied
      • may or may not be degreed, certified, credentialed
    • Regulation
      • May be a mental health practice.
      • Psychotherapy without the regs; cited as [12]
        Sherman, Lynne, FAQ; a practice statement.
        Lynne Sherman, LMFT#22475, 5266 Hollister Avenue, Santa Barbara, CA 93111
      • Varies by state; CA law, interpretation is unstated.
  • 2.3 Business coaching
    • Trade Organizations
      • Professional Business Coach Alliance,
      • International Coach Federation,
      • International Coaching Council
      • Worldwide Association of Business Coaches
    • Industry revenues are stated
    • Practices and approaches vary
  • 2.4 Executive coaching
    • Once promoted, how to behave
    • Methods
      • Thought experiments
      • Field experiments
      • Experiential Learning
    • Applicability
      • A long enumeration of areas [omitted]
    • Titles
      • Industrial Organizational Psychologist; Society for Industrial, Organizational Psychology (SIOP); Division 14 of APA, APS
  • 2.5 Career coaching
    • How to get promoted [?]
  • 2.7 Personal coaching
    • Trade Organizations
      • Professional Business Coach Alliance,
      • International Coach Federation,
      • International Coaching Council
      • Worldwide Association of Business Coaches
    • Methods
      • inquiry
      • reflection
      • request
      • discussion
      • goals
      • plans
    • Statements
  • 2.8 Systemic coaching


Enneagram, continued


  • Riso-Hudson Enneagram Type Indicator (RHETI).




<quote>There are two current online tests with statistical merit, and each has a different format for type selection. (Please see below for links to those tests.) We think these Enneagram tests are of high quality, and surely worth investigating.</quote> Helen Palmer and the Team



Enneagram of Personality; In Jimi Wales’ Wiki

  • Origin disputed, attribution to many; credit claimed by many
  • The Device
    • Triangle => 3-6-9 (law of three)
    • Other => 1-4-2-8-5-7 (law of seven); something about the irrational 1/7 represented in decimal (i.e. it cycles)
    • Circle => unity
  • Scheme
    • archetypes => characteristic roles
    • stress points (disintegration)
    • security points (integration)
    • Triples
      • topologically connected; e.g. (relaxed)7<-1->4(stressed)
      • fuzzy logic, probability distribution
    • Wings
      • adjacent influences
      • spectrum, fuzzy logic, probability distribution
      • 4<-3->2
      • 7<-6->5
      • 1<-9->8
    • Instinctual subtype (energies)
      • Either
        • A dimension with fuzzy probabilistic position
        • Three independent domains
      • 3 x 9 = 27 types
      • Points
        • self-preservation / survival
        • sexual / transmitting-reproducing
        • social / navigating
  • Criticism
    • <quote>While the enneagram system shares little with traditional Christian doctrine or spirituality, it also shares little with the methods and criteria of modern science… The burden of proof is on proponents of the enneagram to furnish scientific evidence for their claims.</quote> Committee on [Catholic] Doctrine, 2000.
  • Referenced

Fourth Way Enneagram; In Jimi Wales’ Wiki

  • George Gurdjieff
  • A cosmology
    • Law of Seven => seven steps
      • Operable at all scales
      • Diatonic scale, from music
      • Octaves
      • Something about the evolution of a system
      • Something about shock points, discontinuities
    • Law of Three => three forces
      • Active
      • Passive
      • Neutralilzing
    • <quote>The enneagram shows the Law of Seven and the Law of Three in a single symbol with the three forces joined in a triangle at the 3,6 and 9 points, and in addition seven inner lines following the 142… sequence.</quote>
  • Food Diagram
    • Metaphor
      • food => inputs to the human body
      • digestion => physical or conceptual (words like “sexual” crop up here later on)
    • Categories
      • Food
      • Air
      • Impressions
    • Something in alchemy
      • Clockwise traversal
      • Food => (Do Re Mi); Air => (_/Do, Fa/Re, Sol/Mi); Impressions => (_/Do, Fa/Re, Sol/Mi).
      • Something about shocks and densities
  • Application
    • Processes
    • The Enneagram of Personality
      • The Enneagram of “Body Types” (“Essence Types”)
      • Fellowship of Friends


SCARF: a brain-based model for collaborating with and influencing others | David J. Rock

David J. Rock; SCARF: a brain-based model for collaborating with and influencing others; In NeuroLeadership JOURNAL; Issue 1; 2008; 10 pages.


David Rock
CEO, Results Coaching Systems International,
Faculty, CIMBA
Co-founder, NeuroLeadership Institute
Editor, NeuroLeadership Journal

<quote>David Rock is one of the thought leaders in the global coaching profession.</quote> about and bio



(the cited paper)

  • SCARF Model
    • Status
    • Certainty
    • Autonomy
    • Relatedness
    • Fairness
  • Responses
    • Approach
    • Avoid
  • Principle
    • stipulated, asserted, assumed
    • minimize danger, maximize reward
  • Medical/Scientific Foundational Model
    [true, fact-based, fabricated or fantastic; this is the machine model, as developed in the presentation]

    • the amygdala, “is almond-shaped”, can be “activated”, can be “overly vigilant”
    • the limbic system exists
    • the prefrontal cortex computes executive functions, they can increase or decrease, they require resources.
    • dopamine, has a level, causes or is caused by or is the definition of: emotional state.
    • cortisol, has a level, has a baseline level, lower is better, causes or is caused by or is the definition of: status.
    • circuitry (humans have), which can be “activated”; reward circuitry, fear circuitry, processing circuitry.
    • Orbital Frontal Cortex (OFC), computes an “error response” relative to the past.
    • <quote>The brain is a pattern-recognition machine that is constantly trying to predict the near future.</quote>; analogies of applications follow.
    • mental maps exist, can be recalled.
    • oxytocin, <quote>is a hormone produced naturally in the brain, and higher levels of this substance are associatedwith greater affiliative behavior.</quote>
    • insular, a brain region; can be “activated”, can be “involved in” or not; is “involved in” intense emotions such as disgust.
  • Enumerated Effects (quoting)
    1. When a human being senses a threat, resources available for overall executive functions in the prefrontal cortex decrease.
    2. When threatened, the increased overall activation in the brain inhibits people
      from perceiving the more subtle signals required for solving non-linear problems, involved in the insight or ‘aha!” experience.
    3. With the amygdala activated, the tendency is to generalize more, which increases the likelihood of accidental connections.There is a tendency to err on the safe side, shrinking from opportunities, as they are perceived to be more dangerous.
  • Undefined
    • non-linear problems
  • Status
    • pecking order
    • social rejection
    • social omission
    • reduce with self-assessment (which is not self-determination)
    • feedback systems
    • Intervention & Treatment
      • reward as increased status
  • Certainty
    • Process
      • uncertainty requires creates an “error response”
      • “error responses” must be handled with attention
      • attention removes from goals
    • Intervention & Treatment
      • reduce uncertainty
      • break down into small tasks
      • establish external non-negotiable rules, bounds, goals.
  • Autonomy
    • defined as: control, agency, choice (perceived choice)
    • correlation with: health (generalized “outcomes”)
    • Intervention & Treatment
      • increase it
      • bound it with policy & principles
      • ground-level point-of-need decisions
  • Relatedness
    • in-group vs out-group; tribes
    • safe social interactions
      • absence of which is defined as loneliness
    • social lubricants
      • alcohol
      • shaking hands
      • telling stories
    • correlated with, causes or is defined as: trust
    • Intervention & Treatment
      • reduce its lack (i.e. increase relatedness)
      • share personal stores
      • water cooler conversation time (citing Gallup 2008-11)
  • Fairness
    • Commences with money dividing & sharing studies-that-show of Tabibnia & Lieberman “at UCLA”; riffs against the study design.
    • Unfairness generates a threat response
    • Something about disgust (causal or correlated).
    • No (decreased) empathy for the unfair.
    • Intervention & Treatment
      • clear ground rules, expectations, objectives
      • self-determiation, self-direction & local decision-making
      • <quote>The issue of pay discrepancies in large organizations is a challenging one, and many employees are deeply unhappy to see another person working similar hours earning 100 times their salary. interestingly, it is the perception of fairness that is key, so even a slight reduction in senior executive salaries during a difficult time may go a long way to reducing a sense of unfairness.</quote>
  • Implications (for practice)
    • label
    • reappraise
    • avoid suppression (of the threat response)
    • <quote>Knowing the domains of SCARF also allows an individual to design ways to motivate themselves more effectively.</quote>
    • Possibilities for intervention (coaching) against pathologies within the framework
      • unclear expectations => uncertainty
      • micromanagement => autonomy
      • professional distance => relatedness
      • clear expectations & decisions => fairness


highlighted, cited, quoted within the text; in order of appearance

  • Evian Gordon, integrative neuroscientist
  • Naccache
  • Gordon
  • Lieberman & Eisenberger; The Pains and Pleasures of Social Life; NeuroLeadership JOURNAL; Issue 1; (same issue); 2008.
  • Friedman & Foster
  • Arnsten
  • Subramaniam
  • Phelps
  • Beaumeister, Bratslavsky, Vohs
  • Frederickson
  • Jung-Beeman
  • Michael Marmot; The Status Symdrome: How Social Standing Affects our Health and Longevity; Times Books; 2010-04-01, 2004; 340 pages; kindle: $10, paper: $4+SHT.
  • Sapolski
  • Chaio
  • Izuma
  • Eisenberger
  • Mitchell
  • Hedden, Garbrielli
  • Schultz
  • Scott, Dapretto
  • Hawkins
  • Mieka
  • Donny
  • Dworkin
  • Rodin
  • Carter, Pelphrey
  • Mitchell
  • Singer
  • John Cacioppo, a neuroscientist
  • Domes
  • Kosfield
  • Zak
  • Tabibnia, Lieberman
  • Singer
  • Semler
  • Lieberman
  • Ochsner & Gross
  • Goldin

Via: backfill

Some Self Help Literature

Very self-help. Drifts into relationship counselling and personal sexual journeys (e.g. Deida), which belong in lifestyle. The thread in professional development is (of course) through the personality types and “productivity” themes.

Via: Diana Chapman

Gay Hendricks, Kathlyn Hendricks

Eckhart Tolle

Byron Katie

David Deida

Osho (Rajneeshism)

Osho, also Osho International, but as a natural person; also known as: Chandra Mohan Jain, Acharya Rajneesh, Bhagwan Shree Rajneesh, and Osho; 1931-12-11 -> 1990-01-19; Also 1984 Rajneeshee bioterror attack. Not clear why this is on the recommended list.

General Spirituality & Metaphysics

Enneagram & Personality Types

See Enneagram Institute; separately noted.

Renee Baron, Elizabeth Wagle

Business & Productivity