tl;dr → a license to panhandle validated with a bluetooth beacon+iOS+Cloud; appware entitled GiveSafeSamaritan, is in market now (Apple only). roles: supplicant, samaritan, supplier; It’s a scrip scheme, yet whither AML & KYC?
Elizabeth Dunn hasn’t studied panhandling specifically, but said <paraphrase>it was probably similar enough for the purposes of the interview</paraphrase>
Credentialing the homeless
<quote>[GiveSafe] notifies users when they walk past a homeless person who’s wearing an electronic “beacon.” The app provides the user with the story of how the homeless person ended up on the street. The <edit>mark</edit> can make a donation that the recipient can only use for essentials such as “bus fare, groceries, a haircut or storage locker.”</quote>
<quote>I could see a world where just as there are different personal trainer certifying groups, there could be different panhandler certifying groups. </quote>, attributed to Brendan O’Flaherty.
<quote>Mosques could certify panhandlers who are observant Muslims, other groups could credential panhandlers who are sober.</quote>, attributed to Brendan O’Flaherty.
Brendan O’Flaherty, staff, economist, Columbia University
Megan Hustings, interim director, National Coalition for the Homeless
Elizabeth Dunn, professor, psychology, University of British Columbia
Something vague about Apple Pay (or not) <quote>provides a seamless way for retailers and brands to measure the effectiveness of their in-store mobile marketing efforts by closing the loop between beacon-triggered messages/offers and actual consumer purchases in the store.”</quote> attributed to Rob Murphy.
Alex and Ani
Lord & Taylor
Condé Nast, an app publisher
SnipSnap, a coupon app
Hearst, an app publisher, also an investor
Motorola Solutions (Zebra Technologies), indoor location system, MPact.
a partnership to sell Swirl’s beacon+app+marketing cloud; standalone and bundled with Motorola’s MPact indoor location service+rigging.
The tech is “done”
The money is for sales & marketing outreach.
Something about how the new investors (i.e. Twitter) will help.
Something about wearables.
Something about building an RTB interface.
Swirl Ad Exchange (SWx)
<quote cite=”ref“>Swirl’s programmatic ad exchange for proximity-based in-store mobile marketing</quote>
Hilmi Ozguc, CEO, Founder
Rob Murphy, Vice President Marketing
Beacons monitor the consumers sojourn times in known locations
Intent & interest is imputed to location & sojourn time.
Push notifications are used to incite action out of the consumer on a target or retarget basis.
Perhaps Twitter DMs from a robot will notify you.
<quote>Estée Lauder and Michael Kors ran in-aisle campaigns in Lord & Taylor stores across the country during the past holiday shopping season. In both cases, the brands would send users who showed intent – signaled by their spending more than a minimum set amount of time in either the beauty department or the handbag department – push notifications to learn more about certain products on display.</quote>
<quote>Marriott uses Swirl to target people while they’re in specific places around the hotel. Guests lounging by the pool for more than 15 minutes, for example, might find themselves pinged with a message that says, “How about a free appetizer with your next drink order?”</quote>
SecureCastd™ beacons (a proprietary protocol)
Swirl Audience Network
Swirl Ad Exchange (SWx)
creatives, permissioning, regulatory compliance; multi-page, interactivity, position-triggered.
BYOB (supply your own gear)
Swirl Mobile Client SDK
Advertising Console (a web site)
Programmatic access to (participating publisher) private marketplaces
Package Discovery (supply package, media bundles)
requires custom creatives to run on their rendering engine & delivery platform
For App publishers
Ad Operations (notifications, alerts, etc.)
Participation in Swirl Audience Network
Swirl Targeting Wizard™
a rules engine specifier
Something about bucket testing
Archaeological order, derivative works on top, older material below
Swirl raises $18 million to tell the Internet where you are; Stacey Higginbotham ; In Fortune; 2015-04-23.
<quote>Imagine if Twitter TWTR -0.43% added beacon support into its app. Instead of downloading a special app for each retailer or place that uses beacons — museums, stadiums and even my house has them — those same notifications might come to you via a direct message or a Twitter notification. <snip/>So if you were worried about GPS tracking, get ready for the next level of location-based stalking</quote>
Proprietary Lockin: mild but definitely present; c.f. that library jarfile SDK.
Platform Lockin: iOS is definitly the primary
Android seems a very very distant second thought.
Organizational Reliabliity: it’s a PAYGO-in-the-Cloud service model
This seems to be the centerpiece risk issue.
<quote>Also, in order for the SDK to work it has to call home to the Gimbal backend service once every 24 hours.</quote>
The devices, SDK & service are closed and single-supplier. Your use is dependent upon the kindness & SLAs of Gimbal’s financial health. Fear this and plan for this as you design. Envision that you’ll wake up some morning to read that they are shutting down the service (they can’t run it even at cost, they’ve sold it, they’ve found a better business model with someone else, they need to move offshore to get access to cheaper labor, etc.).
Welsh Museums Deliver Extra Content Via Bluetooth Beacons; Claire Swedberg; In RFID Journal; 2014-12-04.
Teaser: National Museum Wales has developed the Culture Beacon app that will be used at numerous museums, castles and schools to present more information to visitors, based on their location. Mentioned: