Facebook asked me: Which of these are ads?

Question [by Facebook, to me]: Which of these are ads?
Answer [by me]: all but two, sir; but I think you knew that.

Cocktail Party Joke

Comedian: Have you ever noticed the ads on Craig’s List?
Stooge: No, I thought they didn’t have ads.
Comedian: It’s all ads, all the time, in fact, that’s all they have there.

All Ads, All The Time & On Every Available Surface


To wit:

Always Connected: How Smartphones And Social Keep Us Engaged | Facebook & IDC

Always Connected: How Smartphones And Social Keep Us Engaged; An IDC Research Report, Sponsored By Facebook; 2013-03; 25 slides; landing

Mentions

  • Survey
    • Online
    • N=7,446
    • 18-44 year olds
    • iPhone & Android
    • 2013-03
    • 1,000 surveys/day (i.e. eight day duration)
  • Summary
    • mobile+social=connectedness
    • half the U.S. population uses smartphones
    • Top 3 services
      • texting/messaging,
      • talking on the phone,
      • direct messaging via Facebook.
    • Term: device pocketability
    • Weekend: redefined by social & mobile
    • Fluid & asynchronous experiences
    • 33% of mobile Facebook use private messaging.
    • Within 15 min of waking up 80% of smartphone owners check their phones.
  • On First Wake Up?
    • Among all respondents
      • 79% => reach for phone within 15 minutes of waking
      • 62% => reach for it immediately after waking
      • 44% => reach for it immediately & use as alarm clock
    • Among 18-24 year olds
      • 89% => reach for phone within 15 minutes of waking.
      • 74% => reach for it immediately after waking
      • 54% => reach for it immediately & use as alarm clock
  • Daily Use
    • 79% have their phone on/near them for 22 hours / day
    • Social begets social (whatever that means)
    • Facebook > Twitter > Linkedin
  • Time Spent
    • 32:51 => average daily time spent on Facebook
    • 131:43 -> average daily time spent communicating on a smartphone
    • Weekend time spent is 2x weekday
  • Sessions
    • 13.8 => daily sessions on Facebook
    • 2:22 => average session length on Facebook
  • When was your phone not with you?
    • 63% => keep it with them for 23 hours/day
    • 79% => keep it with them for 22 hours/day
    • 75% => keep it with them all day.
    • Then there is a range of results that don’t seem related to this
      When was your phone not with you?

      • 17% => 3 hrs or more
      • 9% => 2-3 hrs
      • 19% =>1-2 hrs
      • 23% => 30 min to 1 hr
      • 24% => Less than 30 min
      • 25% => Never that I can recall was it not close to me
  • Weekend Connectedness vs Weekday Connectedness
    (not clear what all this portends, but the answers were different somehow)

    • 7% vs 5% => Community
    • 22% vs 12% => Children
    • 19% vs 18% => Colleague
    • 32% vs 25% => Family
    • 37% vs 33% => Parents
    • 60% vs 60% => Friends
    • 63% vs 58% => Spouse (fully generalized: partner, girlfriend, etc.)
  • The Gender Thing (women vs men)
    • 40% vs 26% => Parents
    • 33% vs 22% => Other family
    • 23% vs 16% => Colleagues
  • Eight more slides of factoids

Promotions

Via: backfill

Offsite Pixel, Optimized CPM, Conversion Management | Facebook

Mentions

  • Products
  • Conversion linkage
    • desktop
    • mobile
    • offline
  • “no cookies” means
    • no anonymous device id
    • signed in users
    • Facebook User ID
  • Mechanism
    • “pixel” snippet generates a ping when a user takes a desired action.
    • logged in via Facebook
    • Create aggregated and anonymized clusters of users.
  • Benefits
    • Consistent attribution
    • Cross-device attribution
    • Cross-browser (multi-browser)
    • Optimization (unspecified how or what)
  • GTM
    • Driving adoption (unspecified how)
    • Creating effectiveness (vague)
    • Limited to “low hundreds of clients”
    • Move to scale up

Who

  • David Baser, product manager, Facebook
  • Richard Sim, product marketing manager, Facebook
  • Rob Leathern, CEO, Optim.al Social

References

Via backfill

Is the Facebook ‘Pages You May Like’ system is a reflection on you or a reflection on them?

So … why am I seeing this?

  • Does this mean I’ve qualified into the “Juvenile Horndog” demographic?  Oops.
  • Does this mean that Zedo isn’t very professional about their business promotional page on social media?  Plausibly-deniably, I sure hope it’s that.

Am I supposed to be showing this page off at work?  I think they have policies about this stuff, which if I recall correctly amounted to: “don’t hit on the women” and something about “hostile environment” which had something to do with mindpuzzles about whether posters of pinups were or were not “hostile.”  I went with “is hostile” and passed the online test.  I was certified hostile-free until I showed this.

Maybe they are being sarcastic…

Via The.Face.Book