Question [by Facebook, to me]: Which of these are ads?
Answer [by me]: all but two, sir; but I think you knew that.
Cocktail Party Joke
Comedian: Have you ever noticed the ads on Craig’s List?
Stooge: No, I thought they didn’t have ads.
Comedian: It’s all ads, all the time, in fact, that’s all they have there.
All Ads, All The Time & On Every Available Surface
Always Connected: How Smartphones And Social Keep Us Engaged; An IDC Research Report, Sponsored By Facebook; 2013-03; 25 slides; landing Mentions
18-44 year olds
iPhone & Android
1,000 surveys/day (i.e. eight day duration)
half the U.S. population uses smartphones
Top 3 services
talking on the phone,
direct messaging via Facebook.
Term: device pocketability
Weekend: redefined by social & mobile
Fluid & asynchronous experiences
33% of mobile Facebook use private messaging.
Within 15 min of waking up 80% of smartphone owners check their phones.
On First Wake Up?
Among all respondents
79% => reach for phone within 15 minutes of waking
62% => reach for it immediately after waking
44% => reach for it immediately & use as alarm clock
Among 18-24 year olds
89% => reach for phone within 15 minutes of waking.
74% => reach for it immediately after waking
54% => reach for it immediately & use as alarm clock
79% have their phone on/near them for 22 hours / day
Social begets social (whatever that means)
Facebook > Twitter > Linkedin
32:51 => average daily time spent on Facebook
131:43 -> average daily time spent communicating on a smartphone
Weekend time spent is 2x weekday
13.8 => daily sessions on Facebook
2:22 => average session length on Facebook
When was your phone not with you?
63% => keep it with them for 23 hours/day
79% => keep it with them for 22 hours/day
75% => keep it with them all day.
Then there is a range of results that don’t seem related to this
When was your phone not with you?
17% => 3 hrs or more
9% => 2-3 hrs
19% =>1-2 hrs
23% => 30 min to 1 hr
24% => Less than 30 min
25% => Never that I can recall was it not close to me
Weekend Connectedness vs Weekday Connectedness
(not clear what all this portends, but the answers were different somehow)
7% vs 5% => Community
22% vs 12% => Children
19% vs 18% => Colleague
32% vs 25% => Family
37% vs 33% => Parents
60% vs 60% => Friends
63% vs 58% => Spouse (fully generalized: partner, girlfriend, etc.)
The Gender Thing (women vs men)
40% vs 26% => Parents
33% vs 22% => Other family
23% vs 16% => Colleagues
Eight more slides of factoids
Facebook (Android) App now requires access to
Reorder running applications
Retrieve the running applications.
Directly call phone numbers
Facebook Messenger App has expanded permissions as well. There are inventories of the differences at least here. The interesting new ones are at least
Draw over Other apps
Change Audio Settings
Take Pictures & Videos (at any time without confirmation)
It’s a ‘Messenger’ App so it has the expected levels of access to the SMS & MMS state.
Facebook Home App is as-yet (officially) incompatible with all but a few just-now-shipping devices.
Only (officially) available for
HTC One X
Samsung Galaxy S III
Galaxy Note II
By virtue of analyzing the excessive permissions…
But it’s worth noting that
Facebook Home achieves perfection by forcing the excessive permissions onto the host application. Also
Concerning the permissions of
Posted in Facebook Ads, Near Perfect App, Perfect App, Poisonous App, Tracking & Targeting |
Tagged com.facebook.home, com.facebook.katana, com.facebook.orca, Facebook, Facebook Android App, Facebook Home, Facebook Messenger
So … why am I seeing this?
Does this mean I’ve qualified into the “Juvenile Horndog” demographic? Oops.
Does this mean that Zedo isn’t very professional about their business promotional page on social media? Plausibly-deniably, I sure hope it’s that.
Am I supposed to be showing this page off at work? I think they have policies about this stuff, which if I recall correctly amounted to: “don’t hit on the women” and something about “hostile environment” which had something to do with mindpuzzles about whether posters of pinups were or were not “hostile.” I went with “is hostile” and passed the online test. I was certified hostile-free until I showed this.
Maybe they are being sarcastic…