IAB Transparency & Consent Framework

Transparency & Consent Framework, Interactive Advertising Bureau (IAB)

Purposes

  • Accessing a device allow storing or accessing information on a user’s device.
  • Advertising personalisation allow processing of a user’s data to provide and inform personalised advertising (including delivery, measurement, and reporting) based on a user’s preferences or interests known or inferred from data collected across multiple sites, apps, or devices; and/or accessing or storing information on devices for that purpose
  • Analytics allow processing of a user’s data to deliver content or advertisements and measure the delivery of such content or advertisements, extract insights and generate reports to understand service usage; and/or accessing or storing information on devices for that purpose.
  • Content personalisation allow processing of a user’s data to provide and inform personalised content (including delivery, measurement, and reporting) based on a user’s preferences or interests known or inferred from data collected across multiple sites, apps, or devices; and/or accessing or storing information on devices for that purpose.

Features

  • Matching data to offline sources combining data from offline sources that were initially collected in other contexts.
  • Linking devices allow processing of a user’s data to connect such user across multiple devices.
    Precise geographic location data allow processing of a user’s precisegeographic location data in support of a purpose for which that certain third party has consent.

Purpose versus Feature

  • Purpose is a data use that drives a specific business model and produces specific outcomes for consumers and businesses. Purposes must be itemised at the point of collection, either individually or combined.
  • Feature is a method of data use or data sourcing that overlaps across multiple purposes. Features must be disclosed at the point of collection, but can be itemised separately to cover multiple purposes.

Promotional

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