Attack of the Zombie Web Sites, owned by 301 Network, Monkey Frog, Market 57, Orange Box, Arceneaux, Becks, AdSupply, Focus Marketing, Lepton Labs, Willis, Corson, VivaGlam, RecipeGreen, Van Derham | BuzzFeed

Attack of the Zombie Websites; Craig Silverman; In BuzzFeed; 2017-10-17.
Teaser: <snip>actual reporting, by an actual reporter</snip> how seemingly-credible players in the ad supply chain can play an active role in — and profit from — fraud.

Accused

Whereas the article buries the lede way way down under the fold…
  • 301network Media, allied “dbas”; Matt Arceneaux, Andrew Becks.
    Monkey Frog Media, Market 57, Orange Box Media
  • AdSupply, allied “dbas”; Eric Willis, Chris Corson.
    Focus Marketing, Lepton Labs
  • KVD Brand Inc.; Katarina Van Derham.

Original Sources

  • Social Puncher, an research boutique, operated as SadBotTrue.com.
  • Pixelate, opined; claims independent discovery.
  • Protected Media, opined, as commissioned, from BuzzFeed.
  • Integral Ad Sciences (IAS), opined, as commissioned, from BuzzFeed..

Mentions

  • “self-driven”
  • “session hijacking”
  • “friend or foe” system
  • “ad hell”
  • <quote>It was the digital equivalent of skimming from a casino.</quote>
  • “Clawbacks”
  • “In-human traffic,” “non-human traffic”
    because nobody in the trade wants to say “robot.”

Claimed

The Offenses
  • “Approximately” 40 websites.
  • “Over” 100 brands [what's a brand?]
  • “roughly” 50 brands “appeared multiple times.” [what does that mean?]
The Tease
  • <quote>the CEO of an ad platform and digital marketing agency is an owner of 12 websites that earned revenue from the fraudulent views, and his company provided the ad platform used by sites in the scheme.</quote>
  • <quote>That company is owned by a model and online entrepreneur who played Bob Saget’s girlfriend on the HBO show Entourage.</quote>
  • <quote><snip/>a former employee of a large ad network who runs a group of eight sites that were part of the fraud, and who consults for a company with another eight sites in it.</quote>
  • <quote>A site in the scheme is owned by the cofounder of one of the 20 largest ad networks in the United States</quote>.

Participants

  • 301network, a marketplace (“an ad platform”) and allied “dbas”;
    Matt Arceneaux, Andrew Becks.
  • AdSupply, various “dbas”;
    Eric Willis, Chris Corson.
  • KVD Brand Inc.;
    Katarina Van Derham.
Perpetrators
  • Matt Arceneaux, CEO, partner, 301 Digital Media.
  • Andrew Becks, COO, partner, 301 Digital Media
  • Eric Willis, vice president, OMG LLC
    is a man,
    ex-staff AdSupply,
    LinkedIn.
  • Chris Corson, founder of AdSupply,
    is part owner of an [unnamed] LLC that operates Hollywire.com
  • Katarina Van Derham,
    • is a publisher,
      is an online publisher,
    • lives in Los Angeles,
    • has performed as a model
    • has fame,
      has fame from playing Bob Saget’s girlfriend on the HBO show Entourage.
    • owns KVD Brand Inc.
301 Digital Media
  • 301network.com
  • a marketing agency
  • Nashville, TN
  • LinkedIn page [existed]
    clients:

    • Scripps
    • Pfizer
  • gold-level sponsor, Digital Marketing Conference, New York, 2017-11.

Damaged

  • Integral Ad Sciences (IAS) → $20 million in 2017.
  • Pixelate → $2 million per year.”
    Which is it?

The Validation

Re-checking the work of the Social Puncher staff
  • Integral Ad Science (IaS)

Exemplars

Businesses
  • Ford
  • Hershey’s
  • Johnson & Johnson
  • MGM Resorts International
  • Proctor & Gamble (P&G)
  • Unilever
Brands
  • Charmin
  • Olay
  • Oral-B
  • Orgullosa
    [is that really a brand? yes. Spanish, translation proud
    <quote>Orgullosa is for women who don't settle for walking the same path, but instead make a new one every day.</quote> <quote ref="presser">P&G’s Orgullosa Launches the Nueva Latina Campaign to Celebrate and Showcase the Unique Experience of the Bicultural, Modern Latina </quote>]
  • Secret

Who

  • Matt Arceneaux, CEO, 301 Digital Media
    listed as a perpetrator.

Quoted

For color, background & verisimilitude…
  • Amin Bandeali, the CTO of Pixalate
  • Shailin Dhar, (now) founder, Method Media Intelligence.
    Method Media Intelligence is a research boutique
  • Mary Hynes, director of corporate communication, MGM International
  • Kristin Lemkau, chief marketing officer, JPMorgan Chase.
  • Jalal Nasir, CEO, Pixalate.
  • Maria Pousa, chief marketing officer, Integral Ad Sciences (IAS).
  • Marc Pritchard, chief brand officer, Proctor & Gamble (P&G)
    honorific: the consumer products giant
  • Vlad Shevtsov, director of investigations, Social Puncher
  • David Taylor, CEO, Proctor & Gamble (P&G).
  • Mike Zaneis, CEO, Trustworthy Accountability Group

Supply

The location of the fraud
  • BeautyTips.online
    well, there’s your problem… the TLD online just feels sketchy, doesn’t it?
  • BridalTune.com
  • GossipFamily.com
  • HealthyBackyard.com
  • MensTrait.com
  • MomTaxi.com
  • RecipeGreen.com
    • uses automated [robot] content generation scheme
      “100% Fully Automated Videos – You won’t have to worry about new content. Comes with a custom plugin with your own license,” via blurb at Flippa,
    • 2016-12, purchased by Katarina Van Derham, for $59 in an auction
    • 2017-01 → 2017-08, was “showered” with traffic, then none.
  • RightParent.com
  • StyleFashionista.com
  • UpcomingBeauty.com
  • VivaGlamMagazine.com
    • branded Viva Glam,
    • operated by Katarina Van Derham since 2012,
    • not purchased from Pakistan or elsewhere.

Scenario

  • Monkey Frog Media LLC.
    • is a shell company [a holding company]
    • exposed for fraud “at seven sites”, by Pixelate [WHEN?]
    • Owned by Matt Arceneaux
    • d.b.a. Happy Planet Media
    • Has five more web sites
      whose domains are registered as being owned by 301 Digital Media, which is [owned?] by Matt Arceneaux
    • earlier [WHEN?] Matt Arcenaux’s home address for registration.
    • since 2015; as evidenced by 2015-12-11, Matt Arceneaux signs a contract as the “manager” of Monkey Frog Media.
  • Market 57 LLC
    • which had five sites
    • Same asddress as 301 Media
    • failing
    • ViralNewsJunkie.com, uses 301 Media’s Amazon affiliate code
    • earlier [WHEN?] Matt Arcenaux’s home address for registration.
  • Orange Box Media LLC
    • owns five sites
    • filing
    • uses Matt Arcenaux’s home address.
    • Observed by the Social Puncher staff: at circa 2017-09-08T12:00 EDT, all sites were unavailable simultaneously
  • Something about Facebook.
    Facebook is bad.
  • AppNexus was trading 301 Network Media’s media.
  • Online Media Group LLC (OMG LLC)
    • A shell company [a holding company]
    • owns seven sites
    • ran session hijacking code
    • Eric Willis, vice president, OMG LLC
      is a man.
  • AdSupply, seemed clean, maybe;
    but:

    • domains@adsupply.com.
    • Chris Corson, cofounder, executive vice president, AdSupply.
    • Chris Corson, is part owner of an LLC that operates Hollywire.com, a site that contained [the] session hijacking code.
    • Hollywire.com
      • is longstanding
      • produces some original content
      • has a YouTube channel, “close to” 2 million subscribers.
    • Focus Marketing. LLC,
      Chris Corson is the part owner.
    • Lepton Labs LLC,
      • purveyors of AllDaySlim, a weight-loss elixr.
    • Chris Corson is the part owner.
  • KVD Brand Inc.
    • eight sites
    • performed in the session hijacking scheme.
    • owned by Katarina Van Derham
    • bought the sites & their business from “someone in Pakistan.”
    • RecipeGreen.com
      • uses automated [robot] content generation scheme
        “100% Fully Automated Videos – You won’t have to worry about new content. Comes with a custom plugin with your own license,” via blurb at Flippa,
      • 2016-12, purchased by Katarina Van Derham, for $59 in an auction
      • 2017-01 → 2017-08, was “showered” with traffic, then none.

Referenced

Hosted at archive.is

  • Something, of 301network.com
  • Something, maybe an article, from StyleFashionista.com.
  • Something, maybe a “website,” of Focus Marketing. LLC
  • Something, maybe a “website,” of OMG LLC (Online Media Group, LLC)
  • Something, maybe a “product page,” for AllDaySlim, a weight-loss elixr.

Hosted at web.archive.org

  • Media Kit of www.301digitalmedia.com, as archived circa 2015-02-17T06:33:42.

Hosted at tnbear.tn.gov

Hosted on dropbox.com

Hosted on documentcloud.org

Previously filled.

Partnership on AI

Partnership on AI
Uses Responsive Web Design (RWD) so it only “works” on a handset form factor is “mobile first” [scrape-scroll down, which is non-obvious in the officework environment]

Statement of Purpose

<quote>Established to study and formulate best practices on AI technologies, to advance the public’s understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society.</quote>

Promoters

Tier 1
  • Amazon
  • Apple
  • DeepMind, of Google
  • Google, of Alphabet (GOOG)
  • Facebook
  • IBM
  • Microsoft
Tier 2
Enumerated
Generalizing, they comprise NGOs, Centers, Centres and industry booster clubs.

Theory

As, tenets, creed, doctrine, belief, theses; enumerated as eight fourteen (Item Six has seven sub-parts)…

Classes
  • Goals to be attained. the <bizpeak>BHAG</bizspeak>.
    as indicated by a directional sense. of the effort-to-be-expended. (EtbE).
  • Values to be held, preferring privileging one value over another.
    as measured in effort-to-be-expended (EtbE).
  • Belief to be held.
Cases
  1. [Goal] The greatest good for the greatest number.
    [EtbE] ensure an outcome, like a guarantee.
  2. [Goal] Educate the seekers of the knowledge..
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  3. [Goal] Outreach as dialog and participation.
    [EtbE] a state of being; being bound over to, tasked unto, being committed to.
  4. [Belief] Something about a broad range of stakeholders.
    [EtbE] a state of being, that such belief is so held.
  5. [Goal] Something about representation in the business community.
    [EtbE] something about “engage with” and a participation metric.
  6. [Concern] Privacy of individuals
    [EtbE] work towards.
  7. [Concern] Security of individuals
    [EtbE] work towards.
  8. [Concern] understanding and respect; a.k.a. “to serve and protect”
    [EtbE] strive.
  9. [Goal] Responsibility to [the data controllers].
    [EtbE] work towards.
  10. [Goal] Control these dangerous and powerful [and important and really really cool] technologies.
    [EtbE]: ensure an outcome, similar to a guarantee.
  11. [Goal] Violate no international laws (“conventions”); violate no human rights.
    [EtbE] oppose, wherein such an opinion is so held.
  12. [Goal[ Do no harm.
    [EtbE] promote, wherein such an opinion is so held.
  13. [Goal] Provenance tracing for system supervision.
    [EtbE] a state of being, that the belief is so held.
    <ahem>This is a system architecture requirement; it does not require a belief system or an attestation to any specific belief.</ahem>
  14. [Goal] Cooperation within the Professions so enumerated as: Scientist, Engineer.
    [EtbE]: Strive.

Concerns

Dimensions of concern are metaphorically themed as pillars, evoking an image of a Greek temple, whence knowledge came

  1. Safety
  2. Supervision
    enumerated as Fairness, Transparency, Accountability
  3. HCI (Human-Computer Interface))
  4. Labor (the anti-Luddism)
  5. Society (LE, Policy, Regulation, etc.)
  6. Charity
  7. Other

Mentions

  • Blog cadence as press releases is “about every four months.”
  • They don’t seem to have a position paper [yet].

Previously filled.

 

Toward a Fourth Law of Robotics: Preserving Attribution, Responsibility, and Explainability in an Algorithmic Society | Pasquale

Frank A. Pasquale III; Toward a Fourth Law of Robotics: Preserving Attribution, Responsibility, and Explainability in an Algorithmic Society; Ohio State Law Journal, Vol. 78, 2017, U of Maryland Legal Studies Research Paper No. 2017-21; 2017-07-14; 13 pages; ssrn:3002546.

tl;dr → A comment for Balkin. To wit:
  1. Balkin should have supplied more context; such correction is supplied herewith.
  2. More expansive supervision is indicated; such expansion is supplied herewith.
  3. Another law is warranted; not a trinity, but perfection plus one more.
Fourth Law

A [machine] must always indicate the identity of its creator, controller, or owner.
<ahem>Like… say… a license, to operate, to practice; a permit; as manifest in a license plate, certificate of operation, certificate of board, a driver license; contractor license, a Bar Association Number, a VIN number, a tail number, a hull number.</ahem>

Three Laws, previous:

  1. machine operators are always responsible for their machines.
  2. businesses are always responsible for their operators.
  3. machines must not pollute.

So it is just like planes, trains & automobiles.

Accolade

<quote>Balkin’s lecture is a tour de force distillation of principles of algorithmic accountability, and a bold vison for entrenching them in regulatory principles. <snip>…etc…</snip></quote>

Nostrum

  • Regulators
  • non-functional requirements
    the branded “By Design” theories

    • responsibility-by-design,
    • security-by-design,
    • privacy-by-design,
    • attribution-by-design [traceability-by-design].
  • Audit logs.
  • A Licentiate, the licentia ad practicandum
  • Supervisory Control.

Abstract

Jack Balkin makes several important contributions to legal theory and ethics in his lecture, “The Three Laws of Robotics in the Age of Big Data.” He proposes “laws of robotics” for an “algorithmic society” characterized by “social and economic decision making by algorithms, robots, and AI agents.” These laws both elegantly encapsulate, and add new principles to, a growing movement for accountable design and deployment of algorithms. [This] comment aims to

  1. contextualize his proposal as a kind of “regulation of regulation,” familiar from the perspective of administrative law,
  2. expand the range of methodological perspectives capable of identifying “algorithmic nuisance,” a key concept in Balkin’s lecture, and
  3. propose a fourth law of robotics to ensure the viability of Balkin’s three laws.

Mentions

  • Jack Balkin, Knight Professor of Constitutional Law and the First Amendment, Law School, Yale University; via Jimi Wales’ Wiki.

Amplification

[in case it wasn't otherwise clear]

<quote>Balkin’s lecture is a tour de force distillation of principles of algorithmic accountability, and a bold vison for entrenching them in regulatory principles. As he observes, “algorithms

  1. construct identity and reputation through
  2. classification and risk assessment, creating the opportunity for
  3. discrimination, normalization, and manipulation, without
  4. adequate transparency, monitoring, or due process.

[endquote]” They are, therefore, critically important features of our information society which demand immediately attention from regulators. High level officials around the world need to put the development of a cogent and forceful response to these developments at the top of their agendas. Balkin’s “Laws of Robotics” is an ideal place to start, both to structure that discussion at a high level and to ground it in deeply rooted legal principles.

It is rare to see a legal scholar not only work at the deepest levels of policy (in the sense of all those normative considerations that should inform legal decisions outside of the law governing the case), but also recommend in clear and precise language a coherent set of concrete recommendations that both exemplify principles of critical and social theory, and stand some chance of being adopted by current government officials. That is Balkin’s achievement in The Three Laws of Robotics in the Age of Big Data. It is work to cite, celebrate, and rally around, and an auspicious launch for Ohio State’s program in Big Data & Law.</quote>

Referenced

Jack M. Balkin  (Yale); The Three Laws of Robotics in the Age of Big Data; Ohio State Law Journal, Vol. 78, (2017), Forthcoming (real soon now, RSN), Yale Law School, Public Law Research Paper No. 592; 2016-12-29 → 2017-09-10; 45 pages; ssrn:2890965; previously filled, separately noted.

Argot

The Suitcase Words
  • Big Data,
    Age of Big Data
  • laws of robotics
    Three Laws of Robotics
  • algorithmic society
  • social decision-making,
    social decision-making by algorithms
  • economic decision-making,
    economic decision-making by algorithms
  • algorithms
  • robots
  • Artificial Intelligence (AI)
  • AI Agents
  • encapsulate
  • principles
  • accountable design
  • deployment of algorithms
  • contextualize
  • regulation of regulation
  • perspective of administrative law
  • methodological perspectives,
    range of methodological perspectives
  • algorithmic nuisance
  • fourth law of robotics
  • viability, to ensure the viability of
  • three laws

Previously filled.