Corporate Surveillance in Everyday Life | Cracked Labs


Corporate Surveillance in Everyday Life. How Companies Collect, Combine, Analyze, Trade, and Use Personal Data on BillionsWolfie Christl,; Cracked Labs, Vienna; 2017-06; 93 pages.

Teaser: <shrill>How thousands of companies monitor, analyze, and influence the lives of billions. Who are the main players in today’s digital tracking? What can they infer from our purchases, phone calls, web searches, and Facebook likes? How do online platforms, tech companies, and data brokers collect, trade, and make use of personal data?</shrill>

Table of Contents

  1. Background and Scope
  2. Introduction
  3. Relevant players within the business of personal data
    1. Businesses in all industries
    2. Media organizations and digital publishers
    3. Telecom companies and Internet Service Providers
    4. Devices and Internet of Things
    5. Financial services and insurance
    6. Public sector and key societal domains
    7. Future developments?
  4. The Risk Data Industry
    1. Rating people in finance, insurance and employment
    2. Credit scoring based on digital behavioral data
    3. Identity verification and fraud prevention
    4. Online identity and fraud scoring in real-time
    5. Investigating consumers based on digital records
  5. The Marketing Data Industry
    1. Sorting and ranking consumers for marketing
    2. The rise of programmatic advertising technology
    3. Connecting offline and online data
    4. Recording and managing behaviors in real-time
    5. Collecting identities and identity resolution
    6. Managing consumers with CRM, CIAM and MDM
  6. Examples of Consumer Data Broker Ecosystems
    1. Acxiom, its services, data providers, and partners
    2. Oracle as a consumer data platform
    3. Examples of data collected by Acxiom and Oracle
  7. Key Developments in Recent Years
    1. Networks of digital tracking and profiling
    2. Large-scale aggregation and linking of identifiers
    3. “Anonymous” recognition
    4. Analyzing, categorizing, rating and ranking people
    5. Real-time monitoring of behavioral data streams
    6. Mass personalization
    7. Testing and experimenting on people
    8. Mission creep – everyday life, risk assessment and marketing
  8. Conclusion
  9. Figures
  10. References

Mentions

Quoted

  • Omer Tene
  • Jules Polonetsky

Promotions

Yes.  A work this polished could be hid for long.

Summary

The web variant is summary material.

  1. Analyzing people
  2. Analyzing people in finance, insurance and healthcare
  3. Large-scale collection and use of consumer data
  4. Data brokers and the business of personal data
  5. Real-time monitoring of behaviors across everyday life
  6. Linking, matching and combining digital profiles
  7. Managing consumers and behaviors, personalization and testing
  8. Dragnet – everyday life, marketing data and risk analytics
  9. Mapping the commercial tracking and profiling landscape
  10. Towards a society of pervasive digital social control?

References

There are 601 footnotes, which are distinct from the references.
There are 102 of references

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