Big Data, Psychological Profiling and the Future of Digital Marketing | Sandra Matz

Sandra Matz; Digital Psychometrics and its Future Effects on Technology; 34 slides.

Talks

  • Sandra Matz; Digital Psychometrics and its Future Effects on Technology; Keynote at ApacheCon; 2017-05-16; video: 23:08.
  • Sandra Matz; Big Data, Psychological Profiling and the Future of Digital Marketing; President’s Lecture, at The Berlin School; On YouTube; 2017-02-20; video: 1:10:52.

Mentions

  • www.sandramatz.com
  • www.psychometrics.cam.ac.uk
  • www.discovermyprofile.com
  • Cambridge Analytica
  • Apply Magic Sauce, Prediction API
  • myPersonality Project
    • myPersonality Database

Psychometrics

  • Personality (Big Five, OCEAN)
  • Values
  • Life Satisfaction
  • Impulsivity
Personality
  • Openness to experience
  • Conscientiousness
  • Extraversion
  • Agreeableness
  • Neuroticism

Sources

Background

Actualities

Referenced

Is Facebook Targeting Ads at Sad Teens?

      ;

Michael Reilly

      ; In

MIT Technology Review

      ; 2017-05-01.
      Teaser:

The social network appears to leverage sensitive user data to aim ads at teenagers who say they feel “anxious” and “worthless.”

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