Sandra Matz; Digital Psychometrics and its Future Effects on Technology; 34 slides.
- Sandra Matz; Digital Psychometrics and its Future Effects on Technology; Keynote at ApacheCon; 2017-05-16; video: 23:08.
- Sandra Matz; Big Data, Psychological Profiling and the Future of Digital Marketing; President’s Lecture, at The Berlin School; On YouTube; 2017-02-20; video: 1:10:52.
- Cambridge Analytica
- Apply Magic Sauce, Prediction API
- myPersonality Project
- myPersonality Database
- Personality (Big Five, OCEAN)
- Life Satisfaction
- Openness to experience
- Coalition of consumer groups calls on Facebook to ‘immediately release’ marketing research into depressed teens; press release; MarketWatch; 2017-05-01.
Teaser: The world’s biggest social network said it has not targeted this group with ads
- A brief statement; Facebook.
<quote>Facebook has an established process to review the research we perform. This research did not follow that process, and we are reviewing the details to correct the oversight.</quote>
- ; In
MIT Technology Review
- ; 2017-05-01.
The social network appears to leverage sensitive user data to aim ads at teenagers who say they feel “anxious” and “worthless.”
- Report: Facebook helped advertisers target teens who feel “worthless” [Updated]; Sam Machkovech; In ArsTechnica; 2017-05-01.
Teaser: Leaked 2017 document reveals FB Australia’s intent to exploit teens’ words, images.