Background on SilverPush PRISM Ultrasound Beacons for Cross-Device Tracking

Concept

  • SilverPush SDK is in adware (apps of phones).
  • Broadcast transmission of signals
    Broadcast television inflicts watermarked commercials on Consumer Premises Equipment (CPE)
  • CPE transmits back to home base with the acknowledgement of the signal received.
    Cross-device linking is developed by correlating time & network provenances.

Background

  • SilverPush
  • Founded 2012
  • Founders
    • Hitesh Chawla
    • Alex Modon
    • Mudit Seth
  • Locations
    • Gurgaon
    • New Delhi
    • offices in San Francisco
  • Investors
    • M&S Partners, JP; Hiro Mashita
    • IDG Ventures
    • 500 Startups; Dave McClure
    • Unilazer Ventures; Ronnie Screwvala
  • Product Lines
    • Unique Audio Beacon (UAB)
      Cross-channel attribution
    • PRISM
      Real-Time TV Ad Analytics
    • Syncads
      <buzz>Moment Marketing</buzz>
  • Customers
    • Airtel
    • Candy Crush
    • Domino’s
    • Kabam
    • Myntra
    • Proctor & Gamble
    • Samsung

Sources

Actualities

Via: backfill.

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