The Next Internet is TV | The Awl

The Next Internet Is TV; ; Slugged ; In The Awl; 2015-02-05.
Teaser: Websites are unnecessary vestiges of a time before there were better ways to find things to look at on your computer or your phone.

John Herman, “tech blogger”, an editor, The Awl; Statement; 2014-03-04.

tl;dr → a #thinkpiece, 2043 words

Theses

  • <paraphrase>that, for a publisher that wants to grow dramatically, websites are unnecessary vestiges of a time before there were better ways to find things to look at on your computer or your phone. What happens next?</paraphrase>
  • <paraphrase>Television channels are used to filling themselves with content that they don’t totally control.</paraphrase>
  • A publisher without a web site in the middle <quote>Vox is now publishing directly to social networks and apps; BuzzFeed has a growing team of people dedicated to figuring out what BuzzFeed might look like without a website at the middle. Vice, already distributing a large portion of its video on Google’s YouTub</quote>.
  • <quote>If in five years I’m just watching NFL-endorsed ESPN clips through a syndication deal with a messaging app, and Vice is just an age-skewed Viacom with better audience data, and I’m looking up the same trivia on Genius instead of Wikipedia, and “publications” are just content agencies that solve temporary optimization issues for much larger platforms, what will have been point of the last twenty years of creating things for the web?</quote>

Mentions

  • Messenger platforms; chat-on-your-phone.
  • Fusion
    • of Univision & ABC.
    • is an innovation lab (a what?)
    • promiscuous media
  • Zones of Content
  • Paints a picture of how web sites might be abandoned for dedicated reader applications.
    • paper → broadsheet & tabloid
    • web site → front page
    • SEO’ed content → the stream
    • syndicated content → someone else’s stream
    • social media → someone else’s stream
    • dedicated content readers (an app) → the web is just “a slow app”

Exemplars

  • BuzzFeed
  • Fusion
  • Vice
    • SnapChat channel
    • YouTube channel
  • Vox

Platforms

  • SnapChat
    has channels, tradenamed Discover

    • Vice
  • Viber
  • Vine
  • Yak
  • YouTube
    has channels

    • CNN
    • Comedy Central
    • Cosmo
    • Daily Mail
    • ESPN
    • Vice

Previously

Followup

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