Workshop on Cross-Device Tracking at the Federal Trade Commission; 2015-11-16.
- Jessica Rich, Director of the Bureau of Consumer Protection, Federal Trade Commission.
- Lesley Fair, bloggist, George Washington University, Federal Trade Commission.
- What’s the state of the art?
- How are companies tracking consumers across different devices?
- What are the pros and cons for consumers and advertisers?
- What does the privacy and security landscape look like?
- How can companies be more transparent about what they’re doing?
- What can be done to give consumers more control?
- How do existing industry self-regulatory programs apply?
<quote ref=”presser“>The use of multiple devices creates a challenge for companies that want to reach these consumers with relevant advertising. The traditional method of using cookies to track consumers’ online activities are proving to be less effective. A cookie may not provide a complete picture of a consumer who uses different web browsers at home, at work and on their mobile device, for example.
Industry has adopted different approaches to address this issue, from simply having consumers log in to be able to use a site or service from a different device, to methods that rely on various characteristics about a user to match their behavior from one device to another – often without the consumers’ awareness or control.</quote>
- 2015-03-18 Questions Posed
- 2015-10-16 Public commentariat closes
- 2015-11-16 Workshop
- 2015-12-16 Post-workshop commentariat closes
- Making tracks? FTC announces workshop on cross-device tracking; Lesley Fair; Federal Trade Commission (FTC); 2014-03-18.
- FTC To Host Workshop on Cross-Device Tracking 2015-11-16; press release; Federal Trade Commission (FTC); 2015-03-17.
Teaser: Workshop Will Examine Privacy Issues That Arise As Marketers Track Consumers Across a Growing Number of Devices
- FTC Workshop to Focus on Cross-Device Tracking; Mike O’Brien; In ClickZ; 2015-03-18.
- Cross-Device Tracking? The FTC Wants to Know More; Kate Kaye.; In Advertising Age; 2015-03-18.
Teaser: Agency to Hold Workshop in November, Why Marketers Should Pay Attention
- <quote>A good drinking game for reporters watching the stream would involve quaffing a frothy beverage every time a CEO or privacy chief employs the terms “anonymized” or “no-PII.”</quote>
- Senator Ed Markey of Massachusetts
- Senator Al Franken of Minnesota