Economic Value of Online Advertising and Data

John Deighton, Peter A. Johnson; The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy; Direct Marketing Association (DMA); 2013-10-18; 103 pages; mentioned.



Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study; press release; 2012-10-01.
Teaser: New York, California, Washington, Massachusetts, and Illinois are the Top 5 States Where Companies Drive Digital Industry Jobs

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